Strategic marketing problems: cases and comments
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Boston
Allyn and Bacon
1981
|
| Ausgabe: | 2. ed. |
| Schlagworte: | |
| Beschreibung: | XIII, 577 S. Ill., Kt. |
| ISBN: | 0205073298 |
Internformat
MARC
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|---|---|---|---|
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| 003 | DE-604 | ||
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| 020 | |a 0205073298 |9 0-205-07329-8 | ||
| 035 | |a (OCoLC)6863320 | ||
| 035 | |a (DE-599)BVBBV006477186 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
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| 100 | 1 | |a Kerin, Roger A. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Strategic marketing problems |b cases and comments |c Roger A. Kerin ; Robert A. Peterson |
| 250 | |a 2. ed. | ||
| 264 | 1 | |a Boston |b Allyn and Bacon |c 1981 | |
| 300 | |a XIII, 577 S. |b Ill., Kt. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Marketing - Decision making - Case studies | |
| 650 | 4 | |a Marketing |x Decision making |v Case studies | |
| 650 | 4 | |a Marketing |x Management |v Case studies | |
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| 700 | 1 | |a Peterson, Robert A. |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-004114888 | ||
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Datensatz im Suchindex
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| any_adam_object | |
| author | Kerin, Roger A. Peterson, Robert A. |
| author_facet | Kerin, Roger A. Peterson, Robert A. |
| author_role | aut aut |
| author_sort | Kerin, Roger A. |
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| building | Verbundindex |
| bvnumber | BV006477186 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415 |
| callnumber-search | HF5415 |
| callnumber-sort | HF 45415 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 690 |
| ctrlnum | (OCoLC)6863320 (DE-599)BVBBV006477186 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 2. ed. |
| format | Book |
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| genre | (DE-588)4522595-3 Fallstudiensammlung gnd-content |
| genre_facet | Fallstudiensammlung |
| id | DE-604.BV006477186 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:46:49Z |
| institution | BVB |
| isbn | 0205073298 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-004114888 |
| oclc_num | 6863320 |
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| owner | DE-739 DE-188 |
| owner_facet | DE-739 DE-188 |
| physical | XIII, 577 S. Ill., Kt. |
| publishDate | 1981 |
| publishDateSearch | 1981 |
| publishDateSort | 1981 |
| publisher | Allyn and Bacon |
| record_format | marc |
| spelling | Kerin, Roger A. Verfasser aut Strategic marketing problems cases and comments Roger A. Kerin ; Robert A. Peterson 2. ed. Boston Allyn and Bacon 1981 XIII, 577 S. Ill., Kt. txt rdacontent n rdamedia nc rdacarrier Marketing - Decision making - Case studies Marketing Decision making Case studies Marketing Management Case studies Strategisches Management (DE-588)4124261-0 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Marketing (DE-588)4037589-4 s Strategisches Management (DE-588)4124261-0 s DE-604 Marketingstrategie (DE-588)4120697-6 s 1\p DE-604 Peterson, Robert A. Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Kerin, Roger A. Peterson, Robert A. Strategic marketing problems cases and comments Marketing - Decision making - Case studies Marketing Decision making Case studies Marketing Management Case studies Strategisches Management (DE-588)4124261-0 gnd Marketingstrategie (DE-588)4120697-6 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4124261-0 (DE-588)4120697-6 (DE-588)4037589-4 (DE-588)4522595-3 |
| title | Strategic marketing problems cases and comments |
| title_auth | Strategic marketing problems cases and comments |
| title_exact_search | Strategic marketing problems cases and comments |
| title_full | Strategic marketing problems cases and comments Roger A. Kerin ; Robert A. Peterson |
| title_fullStr | Strategic marketing problems cases and comments Roger A. Kerin ; Robert A. Peterson |
| title_full_unstemmed | Strategic marketing problems cases and comments Roger A. Kerin ; Robert A. Peterson |
| title_short | Strategic marketing problems |
| title_sort | strategic marketing problems cases and comments |
| title_sub | cases and comments |
| topic | Marketing - Decision making - Case studies Marketing Decision making Case studies Marketing Management Case studies Strategisches Management (DE-588)4124261-0 gnd Marketingstrategie (DE-588)4120697-6 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing - Decision making - Case studies Marketing Decision making Case studies Marketing Management Case studies Strategisches Management Marketingstrategie Marketing Fallstudiensammlung |
| work_keys_str_mv | AT kerinrogera strategicmarketingproblemscasesandcomments AT petersonroberta strategicmarketingproblemscasesandcomments |