APA (7th ed.) Citation

Enis, B. M., & Cox, K. K. (1981). Marketing classics: A selection of influential articles (4.ed.). Allyn & Bacon.

Chicago Style (17th ed.) Citation

Enis, Ben M., and Keith K. Cox. Marketing Classics: A Selection of Influential Articles. 4.ed. Boston: Allyn & Bacon, 1981.

MLA (9th ed.) Citation

Enis, Ben M., and Keith K. Cox. Marketing Classics: A Selection of Influential Articles. 4.ed. Allyn & Bacon, 1981.