Promotion: Advertising, publicity, personal selling, sales promotion
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Englewood Cliffs, NJ
Prentice-Hall
1982
|
| Ausgabe: | 2.ed. |
| Schlagworte: | |
| Beschreibung: | XXII, 389 S. Ill. |
| ISBN: | 0137308957 |
Internformat
MARC
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| 100 | 1 | |a Stanley, Richard E. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Promotion |b Advertising, publicity, personal selling, sales promotion |
| 250 | |a 2.ed. | ||
| 264 | 1 | |a Englewood Cliffs, NJ |b Prentice-Hall |c 1982 | |
| 300 | |a XXII, 389 S. |b Ill. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Advertising | |
| 650 | 4 | |a Public relations | |
| 650 | 4 | |a Sales promotion | |
| 650 | 4 | |a Selling | |
| 650 | 0 | 7 | |a Sales-promotion |0 (DE-588)4076968-9 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Verkaufstechnik |0 (DE-588)4129047-1 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Werbung |0 (DE-588)4065541-6 |D s |
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| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Sales-promotion |0 (DE-588)4076968-9 |D s |
| 689 | 1 | |5 DE-604 | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-004111280 | ||
Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Stanley, Richard E. |
| author_facet | Stanley, Richard E. |
| author_role | aut |
| author_sort | Stanley, Richard E. |
| author_variant | r e s re res |
| building | Verbundindex |
| bvnumber | BV006472944 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5438 |
| callnumber-raw | HF5438.5 |
| callnumber-search | HF5438.5 |
| callnumber-sort | HF 45438.5 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 630 |
| ctrlnum | (OCoLC)8034296 (DE-599)BVBBV006472944 |
| dewey-full | 658.8/2 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/2 |
| dewey-search | 658.8/2 |
| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 2.ed. |
| format | Book |
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| id | DE-604.BV006472944 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:46:44Z |
| institution | BVB |
| isbn | 0137308957 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-004111280 |
| oclc_num | 8034296 |
| open_access_boolean | |
| owner | DE-739 DE-N2 DE-188 |
| owner_facet | DE-739 DE-N2 DE-188 |
| physical | XXII, 389 S. Ill. |
| publishDate | 1982 |
| publishDateSearch | 1982 |
| publishDateSort | 1982 |
| publisher | Prentice-Hall |
| record_format | marc |
| spelling | Stanley, Richard E. Verfasser aut Promotion Advertising, publicity, personal selling, sales promotion 2.ed. Englewood Cliffs, NJ Prentice-Hall 1982 XXII, 389 S. Ill. txt rdacontent n rdamedia nc rdacarrier Advertising Public relations Sales promotion Selling Sales-promotion (DE-588)4076968-9 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Verkaufstechnik (DE-588)4129047-1 gnd rswk-swf Werbung (DE-588)4065541-6 s Verkaufstechnik (DE-588)4129047-1 s DE-604 Sales-promotion (DE-588)4076968-9 s |
| spellingShingle | Stanley, Richard E. Promotion Advertising, publicity, personal selling, sales promotion Advertising Public relations Sales promotion Selling Sales-promotion (DE-588)4076968-9 gnd Werbung (DE-588)4065541-6 gnd Verkaufstechnik (DE-588)4129047-1 gnd |
| subject_GND | (DE-588)4076968-9 (DE-588)4065541-6 (DE-588)4129047-1 |
| title | Promotion Advertising, publicity, personal selling, sales promotion |
| title_auth | Promotion Advertising, publicity, personal selling, sales promotion |
| title_exact_search | Promotion Advertising, publicity, personal selling, sales promotion |
| title_full | Promotion Advertising, publicity, personal selling, sales promotion |
| title_fullStr | Promotion Advertising, publicity, personal selling, sales promotion |
| title_full_unstemmed | Promotion Advertising, publicity, personal selling, sales promotion |
| title_short | Promotion |
| title_sort | promotion advertising publicity personal selling sales promotion |
| title_sub | Advertising, publicity, personal selling, sales promotion |
| topic | Advertising Public relations Sales promotion Selling Sales-promotion (DE-588)4076968-9 gnd Werbung (DE-588)4065541-6 gnd Verkaufstechnik (DE-588)4129047-1 gnd |
| topic_facet | Advertising Public relations Sales promotion Selling Sales-promotion Werbung Verkaufstechnik |
| work_keys_str_mv | AT stanleyricharde promotionadvertisingpublicitypersonalsellingsalespromotion |