The economics of advertising:
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London
Macmillan
1981
|
| Subjects: | |
| Physical Description: | XII, 194 S. graph. Darst. |
| ISBN: | 0333272048 |
Staff View
MARC
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Record in the Search Index
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| any_adam_object | |
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| author_GND | (DE-588)124204694 |
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| callnumber-search | HF5827 |
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| dewey-hundreds | 300 - Social sciences 600 - Technology (Applied sciences) |
| dewey-ones | 338 - Production 659 - Advertising and public relations |
| dewey-raw | 338.4/76591 659.1 |
| dewey-search | 338.4/76591 659.1 |
| dewey-sort | 3338.4 576591 |
| dewey-tens | 330 - Economics 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV006465838 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:46:36Z |
| institution | BVB |
| isbn | 0333272048 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-004105097 |
| oclc_num | 7942168 |
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| owner | DE-739 DE-188 |
| owner_facet | DE-739 DE-188 |
| physical | XII, 194 S. graph. Darst. |
| publishDate | 1981 |
| publishDateSearch | 1981 |
| publishDateSort | 1981 |
| publisher | Macmillan |
| record_format | marc |
| spelling | Reekie, W. Duncan 1942- Verfasser (DE-588)124204694 aut The economics of advertising London Macmillan 1981 XII, 194 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Economische aspecten gtt Publicité Reclame gtt Wirtschaft Advertising Economic aspects Werbung (DE-588)4065541-6 gnd rswk-swf Werbung (DE-588)4065541-6 s DE-604 |
| spellingShingle | Reekie, W. Duncan 1942- The economics of advertising Economische aspecten gtt Publicité Reclame gtt Wirtschaft Advertising Economic aspects Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4065541-6 |
| title | The economics of advertising |
| title_auth | The economics of advertising |
| title_exact_search | The economics of advertising |
| title_full | The economics of advertising |
| title_fullStr | The economics of advertising |
| title_full_unstemmed | The economics of advertising |
| title_short | The economics of advertising |
| title_sort | the economics of advertising |
| topic | Economische aspecten gtt Publicité Reclame gtt Wirtschaft Advertising Economic aspects Werbung (DE-588)4065541-6 gnd |
| topic_facet | Economische aspecten Publicité Reclame Wirtschaft Advertising Economic aspects Werbung |
| work_keys_str_mv | AT reekiewduncan theeconomicsofadvertising |