APA (7th ed.) Citation

Davis, M. P. (1981). The effective use of advertising media: A practical guide. Business Books.

Chicago Style (17th ed.) Citation

Davis, Martyn P. The Effective Use of Advertising Media: A Practical Guide. London: Business Books, 1981.

MLA (9th ed.) Citation

Davis, Martyn P. The Effective Use of Advertising Media: A Practical Guide. Business Books, 1981.

Warning: These citations may not always be 100% accurate.