The effective use of advertising media: A practical guide
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London
Business Books
1981
|
| Schlagworte: | |
| Beschreibung: | XXIV, 322 S. |
| ISBN: | 0091429706 |
Internformat
MARC
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| 245 | 1 | 0 | |a The effective use of advertising media |b A practical guide |
| 264 | 1 | |a London |b Business Books |c 1981 | |
| 300 | |a XXIV, 322 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Plans médias | |
| 650 | 4 | |a Advertising media planning | |
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Datensatz im Suchindex
| _version_ | 1804120712155234304 |
|---|---|
| any_adam_object | |
| author | Davis, Martyn P. |
| author_facet | Davis, Martyn P. |
| author_role | aut |
| author_sort | Davis, Martyn P. |
| author_variant | m p d mp mpd |
| building | Verbundindex |
| bvnumber | BV006456695 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5826 |
| callnumber-raw | HF5826.5 |
| callnumber-search | HF5826.5 |
| callnumber-sort | HF 45826.5 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 633 |
| ctrlnum | (OCoLC)7866239 (DE-599)BVBBV006456695 |
| dewey-full | 659.13 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.13 |
| dewey-search | 659.13 |
| dewey-sort | 3659.13 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV006456695 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T16:46:26Z |
| institution | BVB |
| isbn | 0091429706 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-004097721 |
| oclc_num | 7866239 |
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| owner_facet | DE-739 |
| physical | XXIV, 322 S. |
| publishDate | 1981 |
| publishDateSearch | 1981 |
| publishDateSort | 1981 |
| publisher | Business Books |
| record_format | marc |
| spelling | Davis, Martyn P. Verfasser aut The effective use of advertising media A practical guide London Business Books 1981 XXIV, 322 S. txt rdacontent n rdamedia nc rdacarrier Plans médias Advertising media planning Werbung (DE-588)4065541-6 gnd rswk-swf Werbeplanung (DE-588)4130474-3 gnd rswk-swf Werbeträger (DE-588)4133377-9 gnd rswk-swf Medien (DE-588)4169187-8 gnd rswk-swf Werbemittel (DE-588)4133375-5 gnd rswk-swf Werbeplanung (DE-588)4130474-3 s Werbeträger (DE-588)4133377-9 s DE-604 Medien (DE-588)4169187-8 s Werbung (DE-588)4065541-6 s 1\p DE-604 Werbemittel (DE-588)4133375-5 s 2\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Davis, Martyn P. The effective use of advertising media A practical guide Plans médias Advertising media planning Werbung (DE-588)4065541-6 gnd Werbeplanung (DE-588)4130474-3 gnd Werbeträger (DE-588)4133377-9 gnd Medien (DE-588)4169187-8 gnd Werbemittel (DE-588)4133375-5 gnd |
| subject_GND | (DE-588)4065541-6 (DE-588)4130474-3 (DE-588)4133377-9 (DE-588)4169187-8 (DE-588)4133375-5 |
| title | The effective use of advertising media A practical guide |
| title_auth | The effective use of advertising media A practical guide |
| title_exact_search | The effective use of advertising media A practical guide |
| title_full | The effective use of advertising media A practical guide |
| title_fullStr | The effective use of advertising media A practical guide |
| title_full_unstemmed | The effective use of advertising media A practical guide |
| title_short | The effective use of advertising media |
| title_sort | the effective use of advertising media a practical guide |
| title_sub | A practical guide |
| topic | Plans médias Advertising media planning Werbung (DE-588)4065541-6 gnd Werbeplanung (DE-588)4130474-3 gnd Werbeträger (DE-588)4133377-9 gnd Medien (DE-588)4169187-8 gnd Werbemittel (DE-588)4133375-5 gnd |
| topic_facet | Plans médias Advertising media planning Werbung Werbeplanung Werbeträger Medien Werbemittel |
| work_keys_str_mv | AT davismartynp theeffectiveuseofadvertisingmediaapracticalguide |