Advertising management: Text and cases
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Columbus, OH
Merrill
1979
|
| Schlagworte: | |
| Beschreibung: | IX, 533 S. graph. Darst. |
| ISBN: | 0675083028 |
Internformat
MARC
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| 100 | 1 | |a Anderson, Robert L. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Advertising management |b Text and cases |c Robert L. Anderson ; Thomas E. Barry* |
| 264 | 1 | |a Columbus, OH |b Merrill |c 1979 | |
| 300 | |a IX, 533 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Advertising |x Management | |
| 700 | 1 | |a Barry, Thomas E. |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-004080289 | ||
Datensatz im Suchindex
| _version_ | 1804120688582197248 |
|---|---|
| any_adam_object | |
| author | Anderson, Robert L. Barry, Thomas E. |
| author_facet | Anderson, Robert L. Barry, Thomas E. |
| author_role | aut aut |
| author_sort | Anderson, Robert L. |
| author_variant | r l a rl rla t e b te teb |
| building | Verbundindex |
| bvnumber | BV006436397 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5823 |
| callnumber-raw | HF5823 |
| callnumber-search | HF5823 |
| callnumber-sort | HF 45823 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 630 |
| ctrlnum | (OCoLC)5147425 (DE-599)BVBBV006436397 |
| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV006436397 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:46:04Z |
| institution | BVB |
| isbn | 0675083028 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-004080289 |
| oclc_num | 5147425 |
| open_access_boolean | |
| owner | DE-739 DE-188 |
| owner_facet | DE-739 DE-188 |
| physical | IX, 533 S. graph. Darst. |
| publishDate | 1979 |
| publishDateSearch | 1979 |
| publishDateSort | 1979 |
| publisher | Merrill |
| record_format | marc |
| spelling | Anderson, Robert L. Verfasser aut Advertising management Text and cases Robert L. Anderson ; Thomas E. Barry* Columbus, OH Merrill 1979 IX, 533 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Advertising Management Barry, Thomas E. Verfasser aut |
| spellingShingle | Anderson, Robert L. Barry, Thomas E. Advertising management Text and cases Advertising Management |
| title | Advertising management Text and cases |
| title_auth | Advertising management Text and cases |
| title_exact_search | Advertising management Text and cases |
| title_full | Advertising management Text and cases Robert L. Anderson ; Thomas E. Barry* |
| title_fullStr | Advertising management Text and cases Robert L. Anderson ; Thomas E. Barry* |
| title_full_unstemmed | Advertising management Text and cases Robert L. Anderson ; Thomas E. Barry* |
| title_short | Advertising management |
| title_sort | advertising management text and cases |
| title_sub | Text and cases |
| topic | Advertising Management |
| topic_facet | Advertising Management |
| work_keys_str_mv | AT andersonrobertl advertisingmanagementtextandcases AT barrythomase advertisingmanagementtextandcases |