Marketing research: A management information approach
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Homewood, IL
Irwin
1978
|
| Schlagworte: | |
| Beschreibung: | XV, 601 S. graph. Darst. |
| ISBN: | 0256019908 |
Internformat
MARC
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| 041 | 0 | |a eng | |
| 049 | |a DE-83 |a DE-188 | ||
| 050 | 0 | |a HF5415.2 | |
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| 100 | 1 | |a Bellenger, Danny N. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Marketing research |b A management information approach |c Danny N. Bellenger ; Barnett A. Greenberg* |
| 264 | 1 | |a Homewood, IL |b Irwin |c 1978 | |
| 300 | |a XV, 601 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Marketing research | |
| 650 | 4 | |a Marketing research |x Management | |
| 650 | 0 | 7 | |a Marktforschung |0 (DE-588)4037630-8 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Marktforschung |0 (DE-588)4037630-8 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Greenberg, Barnett A. |e Verfasser |4 aut | |
| 940 | 1 | |q TUB-nveb | |
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Datensatz im Suchindex
| _version_ | 1804120678640648192 |
|---|---|
| any_adam_object | |
| author | Bellenger, Danny N. Greenberg, Barnett A. |
| author_facet | Bellenger, Danny N. Greenberg, Barnett A. |
| author_role | aut aut |
| author_sort | Bellenger, Danny N. |
| author_variant | d n b dn dnb b a g ba bag |
| building | Verbundindex |
| bvnumber | BV006428316 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.2 |
| callnumber-search | HF5415.2 |
| callnumber-sort | HF 45415.2 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)3607896 (DE-599)BVBBV006428316 |
| dewey-full | 658.8/3 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/3 |
| dewey-search | 658.8/3 |
| dewey-sort | 3658.8 13 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV006428316 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:45:54Z |
| institution | BVB |
| isbn | 0256019908 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-004073344 |
| oclc_num | 3607896 |
| open_access_boolean | |
| owner | DE-83 DE-188 |
| owner_facet | DE-83 DE-188 |
| physical | XV, 601 S. graph. Darst. |
| psigel | TUB-nveb |
| publishDate | 1978 |
| publishDateSearch | 1978 |
| publishDateSort | 1978 |
| publisher | Irwin |
| record_format | marc |
| spelling | Bellenger, Danny N. Verfasser aut Marketing research A management information approach Danny N. Bellenger ; Barnett A. Greenberg* Homewood, IL Irwin 1978 XV, 601 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing research Marketing research Management Marktforschung (DE-588)4037630-8 gnd rswk-swf Marktforschung (DE-588)4037630-8 s DE-604 Greenberg, Barnett A. Verfasser aut |
| spellingShingle | Bellenger, Danny N. Greenberg, Barnett A. Marketing research A management information approach Marketing research Marketing research Management Marktforschung (DE-588)4037630-8 gnd |
| subject_GND | (DE-588)4037630-8 |
| title | Marketing research A management information approach |
| title_auth | Marketing research A management information approach |
| title_exact_search | Marketing research A management information approach |
| title_full | Marketing research A management information approach Danny N. Bellenger ; Barnett A. Greenberg* |
| title_fullStr | Marketing research A management information approach Danny N. Bellenger ; Barnett A. Greenberg* |
| title_full_unstemmed | Marketing research A management information approach Danny N. Bellenger ; Barnett A. Greenberg* |
| title_short | Marketing research |
| title_sort | marketing research a management information approach |
| title_sub | A management information approach |
| topic | Marketing research Marketing research Management Marktforschung (DE-588)4037630-8 gnd |
| topic_facet | Marketing research Marketing research Management Marktforschung |
| work_keys_str_mv | AT bellengerdannyn marketingresearchamanagementinformationapproach AT greenbergbarnetta marketingresearchamanagementinformationapproach |