Cases in marketing management:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Dallas, TX
Business Publ.
1978
|
| Schlagworte: | |
| Beschreibung: | XV, 570 S. graph. Darst. |
| ISBN: | 0256020817 |
Internformat
MARC
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| 100 | 1 | |a Bernhardt, Kenneth L. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Cases in marketing management |c Kenneth L. Bernhardt ; Thomas C. Kinnear* |
| 264 | 1 | |a Dallas, TX |b Business Publ. |c 1978 | |
| 300 | |a XV, 570 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Marketing |x Decision making |v Case studies | |
| 650 | 4 | |a Marketing |x Management |v Case studies | |
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Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Bernhardt, Kenneth L. Kinnear, Thomas C. |
| author_facet | Bernhardt, Kenneth L. Kinnear, Thomas C. |
| author_role | aut aut |
| author_sort | Bernhardt, Kenneth L. |
| author_variant | k l b kl klb t c k tc tck |
| building | Verbundindex |
| bvnumber | BV006425647 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.13 |
| callnumber-search | HF5415.13 |
| callnumber-sort | HF 45415.13 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 690 |
| ctrlnum | (OCoLC)4005164 (DE-599)BVBBV006425647 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| genre_facet | Fallstudiensammlung |
| id | DE-604.BV006425647 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:45:51Z |
| institution | BVB |
| isbn | 0256020817 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-004071126 |
| oclc_num | 4005164 |
| open_access_boolean | |
| owner | DE-739 |
| owner_facet | DE-739 |
| physical | XV, 570 S. graph. Darst. |
| publishDate | 1978 |
| publishDateSearch | 1978 |
| publishDateSort | 1978 |
| publisher | Business Publ. |
| record_format | marc |
| spelling | Bernhardt, Kenneth L. Verfasser aut Cases in marketing management Kenneth L. Bernhardt ; Thomas C. Kinnear* Dallas, TX Business Publ. 1978 XV, 570 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing Decision making Case studies Marketing Management Case studies Marketing (DE-588)4037589-4 gnd rswk-swf Internationales Marketing (DE-588)4125431-4 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Marketing (DE-588)4037589-4 s DE-604 Internationales Marketing (DE-588)4125431-4 s 1\p DE-604 Kinnear, Thomas C. Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Bernhardt, Kenneth L. Kinnear, Thomas C. Cases in marketing management Marketing Decision making Case studies Marketing Management Case studies Marketing (DE-588)4037589-4 gnd Internationales Marketing (DE-588)4125431-4 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4125431-4 (DE-588)4522595-3 |
| title | Cases in marketing management |
| title_auth | Cases in marketing management |
| title_exact_search | Cases in marketing management |
| title_full | Cases in marketing management Kenneth L. Bernhardt ; Thomas C. Kinnear* |
| title_fullStr | Cases in marketing management Kenneth L. Bernhardt ; Thomas C. Kinnear* |
| title_full_unstemmed | Cases in marketing management Kenneth L. Bernhardt ; Thomas C. Kinnear* |
| title_short | Cases in marketing management |
| title_sort | cases in marketing management |
| topic | Marketing Decision making Case studies Marketing Management Case studies Marketing (DE-588)4037589-4 gnd Internationales Marketing (DE-588)4125431-4 gnd |
| topic_facet | Marketing Decision making Case studies Marketing Management Case studies Marketing Internationales Marketing Fallstudiensammlung |
| work_keys_str_mv | AT bernhardtkennethl casesinmarketingmanagement AT kinnearthomasc casesinmarketingmanagement |