The practice of advertising:
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London
Heinemann
1978
|
| Schlagworte: | |
| Beschreibung: | XXIII, 196 S. graph. Darst. |
| ISBN: | 0434903620 |
Internformat
MARC
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| 245 | 1 | 0 | |a The practice of advertising |c hrsg. von Norman A. Hart ; James O'Connor ; Publ. on behalf of the CAM Foundation and the Institute of Marketing |
| 264 | 1 | |a London |b Heinemann |c 1978 | |
| 300 | |a XXIII, 196 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
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| 650 | 4 | |a Publicité - Grande-Bretagne | |
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| 650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
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Datensatz im Suchindex
| _version_ | 1804120673323319296 |
|---|---|
| any_adam_object | |
| author2 | Hart, Norman A. O'Connor, James |
| author2_role | edt edt |
| author2_variant | n a h na nah j o jo |
| author_GND | (DE-588)1013464354 |
| author_facet | Hart, Norman A. O'Connor, James |
| building | Verbundindex |
| bvnumber | BV006423890 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5823 |
| callnumber-raw | HF5823 |
| callnumber-search | HF5823 |
| callnumber-sort | HF 45823 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 630 |
| ctrlnum | (OCoLC)4932391 (DE-599)BVBBV006423890 |
| dewey-full | 659.1/0941 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1/0941 |
| dewey-search | 659.1/0941 |
| dewey-sort | 3659.1 3941 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV006423890 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:45:49Z |
| institution | BVB |
| isbn | 0434903620 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-004069598 |
| oclc_num | 4932391 |
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| owner | DE-739 DE-188 |
| owner_facet | DE-739 DE-188 |
| physical | XXIII, 196 S. graph. Darst. |
| publishDate | 1978 |
| publishDateSearch | 1978 |
| publishDateSort | 1978 |
| publisher | Heinemann |
| record_format | marc |
| spelling | The practice of advertising hrsg. von Norman A. Hart ; James O'Connor ; Publ. on behalf of the CAM Foundation and the Institute of Marketing London Heinemann 1978 XXIII, 196 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Publicité - Grande-Bretagne Advertising Werbung (DE-588)4065541-6 gnd rswk-swf Praxis (DE-588)4047068-4 gnd rswk-swf 1\p (DE-588)4143413-4 Aufsatzsammlung gnd-content Werbung (DE-588)4065541-6 s Praxis (DE-588)4047068-4 s DE-604 Hart, Norman A. edt O'Connor, James (DE-588)1013464354 edt 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | The practice of advertising Publicité - Grande-Bretagne Advertising Werbung (DE-588)4065541-6 gnd Praxis (DE-588)4047068-4 gnd |
| subject_GND | (DE-588)4065541-6 (DE-588)4047068-4 (DE-588)4143413-4 |
| title | The practice of advertising |
| title_auth | The practice of advertising |
| title_exact_search | The practice of advertising |
| title_full | The practice of advertising hrsg. von Norman A. Hart ; James O'Connor ; Publ. on behalf of the CAM Foundation and the Institute of Marketing |
| title_fullStr | The practice of advertising hrsg. von Norman A. Hart ; James O'Connor ; Publ. on behalf of the CAM Foundation and the Institute of Marketing |
| title_full_unstemmed | The practice of advertising hrsg. von Norman A. Hart ; James O'Connor ; Publ. on behalf of the CAM Foundation and the Institute of Marketing |
| title_short | The practice of advertising |
| title_sort | the practice of advertising |
| topic | Publicité - Grande-Bretagne Advertising Werbung (DE-588)4065541-6 gnd Praxis (DE-588)4047068-4 gnd |
| topic_facet | Publicité - Grande-Bretagne Advertising Werbung Praxis Aufsatzsammlung |
| work_keys_str_mv | AT hartnormana thepracticeofadvertising AT oconnorjames thepracticeofadvertising |