The great marketing turnaround: the age of the individual - and how to profit from it
Gespeichert in:
Hauptverfasser: | , |
---|---|
Format: | Buch |
Sprache: | English |
Veröffentlicht: |
Englewood Cliffs, NJ
Prentice Hall
1990
|
Ausgabe: | 1. print. |
Schlagworte: | |
Beschreibung: | XII, 336 S. |
ISBN: | 0133655601 |
Internformat
MARC
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084 | |a QP 620 |0 (DE-625)141911: |2 rvk | ||
100 | 1 | |a Rapp, Stan |e Verfasser |4 aut | |
245 | 1 | 0 | |a The great marketing turnaround |b the age of the individual - and how to profit from it |c Stan Rapp ; Tom Collins |
250 | |a 1. print. | ||
264 | 1 | |a Englewood Cliffs, NJ |b Prentice Hall |c 1990 | |
300 | |a XII, 336 S. | ||
336 | |b txt |2 rdacontent | ||
337 | |b n |2 rdamedia | ||
338 | |b nc |2 rdacarrier | ||
650 | 7 | |a Individualisme |2 gtt | |
650 | 7 | |a Marketing |2 gtt | |
650 | 4 | |a Advertising | |
650 | 4 | |a Marketing | |
650 | 4 | |a Sales promotion | |
650 | 0 | 7 | |a Sales-promotion |0 (DE-588)4076968-9 |2 gnd |9 rswk-swf |
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700 | 1 | |a Collins, Tom |e Verfasser |4 aut | |
999 | |a oai:aleph.bib-bvb.de:BVB01-004066518 | ||
883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk |
Datensatz im Suchindex
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any_adam_object | |
author | Rapp, Stan Collins, Tom |
author_facet | Rapp, Stan Collins, Tom |
author_role | aut aut |
author_sort | Rapp, Stan |
author_variant | s r sr t c tc |
building | Verbundindex |
bvnumber | BV006419738 |
callnumber-first | H - Social Science |
callnumber-label | HF5415 |
callnumber-raw | HF5415 |
callnumber-search | HF5415 |
callnumber-sort | HF 45415 |
callnumber-subject | HF - Commerce |
classification_rvk | QP 600 QP 620 |
ctrlnum | (OCoLC)21971925 (DE-599)BVBBV006419738 |
dewey-full | 658.8 |
dewey-hundreds | 600 - Technology (Applied sciences) |
dewey-ones | 658 - General management |
dewey-raw | 658.8 |
dewey-search | 658.8 |
dewey-sort | 3658.8 |
dewey-tens | 650 - Management and auxiliary services |
discipline | Wirtschaftswissenschaften |
edition | 1. print. |
format | Book |
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id | DE-604.BV006419738 |
illustrated | Not Illustrated |
indexdate | 2024-07-09T16:45:45Z |
institution | BVB |
isbn | 0133655601 |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-004066518 |
oclc_num | 21971925 |
open_access_boolean | |
owner | DE-945 |
owner_facet | DE-945 |
physical | XII, 336 S. |
publishDate | 1990 |
publishDateSearch | 1990 |
publishDateSort | 1990 |
publisher | Prentice Hall |
record_format | marc |
spelling | Rapp, Stan Verfasser aut The great marketing turnaround the age of the individual - and how to profit from it Stan Rapp ; Tom Collins 1. print. Englewood Cliffs, NJ Prentice Hall 1990 XII, 336 S. txt rdacontent n rdamedia nc rdacarrier Individualisme gtt Marketing gtt Advertising Marketing Sales promotion Sales-promotion (DE-588)4076968-9 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Sales-promotion (DE-588)4076968-9 s Marketing (DE-588)4037589-4 s 1\p DE-604 Collins, Tom Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
spellingShingle | Rapp, Stan Collins, Tom The great marketing turnaround the age of the individual - and how to profit from it Individualisme gtt Marketing gtt Advertising Marketing Sales promotion Sales-promotion (DE-588)4076968-9 gnd Marketing (DE-588)4037589-4 gnd |
subject_GND | (DE-588)4076968-9 (DE-588)4037589-4 |
title | The great marketing turnaround the age of the individual - and how to profit from it |
title_auth | The great marketing turnaround the age of the individual - and how to profit from it |
title_exact_search | The great marketing turnaround the age of the individual - and how to profit from it |
title_full | The great marketing turnaround the age of the individual - and how to profit from it Stan Rapp ; Tom Collins |
title_fullStr | The great marketing turnaround the age of the individual - and how to profit from it Stan Rapp ; Tom Collins |
title_full_unstemmed | The great marketing turnaround the age of the individual - and how to profit from it Stan Rapp ; Tom Collins |
title_short | The great marketing turnaround |
title_sort | the great marketing turnaround the age of the individual and how to profit from it |
title_sub | the age of the individual - and how to profit from it |
topic | Individualisme gtt Marketing gtt Advertising Marketing Sales promotion Sales-promotion (DE-588)4076968-9 gnd Marketing (DE-588)4037589-4 gnd |
topic_facet | Individualisme Marketing Advertising Sales promotion Sales-promotion |
work_keys_str_mv | AT rappstan thegreatmarketingturnaroundtheageoftheindividualandhowtoprofitfromit AT collinstom thegreatmarketingturnaroundtheageoftheindividualandhowtoprofitfromit |