Principles of marketing:
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Glenview, Ill. u.a.
Scott, Foresman
1986
|
| Edition: | 2. ed. |
| Series: | Scott, Foresman series in marketing
|
| Subjects: | |
| Item Description: | Literaturangaben |
| Physical Description: | XX, 759, 52 S. Ill., graph. Darst. |
| ISBN: | 0673182134 |
Staff View
MARC
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Record in the Search Index
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| author | Kinnear, Thomas C. Bernhardt, Kenneth L. |
| author_facet | Kinnear, Thomas C. Bernhardt, Kenneth L. |
| author_role | aut aut |
| author_sort | Kinnear, Thomas C. |
| author_variant | t c k tc tck k l b kl klb |
| building | Verbundindex |
| bvnumber | BV006408384 |
| callnumber-first | H - Social Science |
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| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 2. ed. |
| format | Book |
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| genre | (DE-588)4151278-9 Einführung gnd-content |
| genre_facet | Einführung |
| id | DE-604.BV006408384 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:45:33Z |
| institution | BVB |
| isbn | 0673182134 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-004058403 |
| oclc_num | 12749755 |
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| physical | XX, 759, 52 S. Ill., graph. Darst. |
| publishDate | 1986 |
| publishDateSearch | 1986 |
| publishDateSort | 1986 |
| publisher | Scott, Foresman |
| record_format | marc |
| series2 | Scott, Foresman series in marketing |
| spelling | Kinnear, Thomas C. Verfasser aut Principles of marketing Thomas C. Kinnear ; Kenneth L. Bernhardt 2. ed. Glenview, Ill. u.a. Scott, Foresman 1986 XX, 759, 52 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Scott, Foresman series in marketing Literaturangaben Marketing Marketing (DE-588)4037589-4 gnd rswk-swf (DE-588)4151278-9 Einführung gnd-content Marketing (DE-588)4037589-4 s DE-604 Bernhardt, Kenneth L. Verfasser aut |
| spellingShingle | Kinnear, Thomas C. Bernhardt, Kenneth L. Principles of marketing Marketing Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4151278-9 |
| title | Principles of marketing |
| title_auth | Principles of marketing |
| title_exact_search | Principles of marketing |
| title_full | Principles of marketing Thomas C. Kinnear ; Kenneth L. Bernhardt |
| title_fullStr | Principles of marketing Thomas C. Kinnear ; Kenneth L. Bernhardt |
| title_full_unstemmed | Principles of marketing Thomas C. Kinnear ; Kenneth L. Bernhardt |
| title_short | Principles of marketing |
| title_sort | principles of marketing |
| topic | Marketing Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing Einführung |
| work_keys_str_mv | AT kinnearthomasc principlesofmarketing AT bernhardtkennethl principlesofmarketing |