Principles of marketing:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Glenview, Ill. u.a.
Scott, Foresman
1986
|
| Ausgabe: | 2. ed. |
| Schriftenreihe: | Scott, Foresman series in marketing
|
| Schlagworte: | |
| Beschreibung: | Literaturangaben |
| Beschreibung: | XX, 759, 52 S. Ill., graph. Darst. |
| ISBN: | 0673182134 |
Internformat
MARC
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| 035 | |a (OCoLC)12749755 | ||
| 035 | |a (DE-599)BVBBV006408384 | ||
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| 050 | 0 | |a HF5415 | |
| 082 | 0 | |a 658.8 |2 19 | |
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 100 | 1 | |a Kinnear, Thomas C. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Principles of marketing |c Thomas C. Kinnear ; Kenneth L. Bernhardt |
| 250 | |a 2. ed. | ||
| 264 | 1 | |a Glenview, Ill. u.a. |b Scott, Foresman |c 1986 | |
| 300 | |a XX, 759, 52 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Scott, Foresman series in marketing | |
| 500 | |a Literaturangaben | ||
| 650 | 4 | |a Marketing | |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4151278-9 |a Einführung |2 gnd-content | |
| 689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Bernhardt, Kenneth L. |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-004058403 | ||
Datensatz im Suchindex
| _version_ | 1804120656679272448 |
|---|---|
| any_adam_object | |
| author | Kinnear, Thomas C. Bernhardt, Kenneth L. |
| author_facet | Kinnear, Thomas C. Bernhardt, Kenneth L. |
| author_role | aut aut |
| author_sort | Kinnear, Thomas C. |
| author_variant | t c k tc tck k l b kl klb |
| building | Verbundindex |
| bvnumber | BV006408384 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415 |
| callnumber-search | HF5415 |
| callnumber-sort | HF 45415 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)12749755 (DE-599)BVBBV006408384 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 2. ed. |
| format | Book |
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| genre | (DE-588)4151278-9 Einführung gnd-content |
| genre_facet | Einführung |
| id | DE-604.BV006408384 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:45:33Z |
| institution | BVB |
| isbn | 0673182134 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-004058403 |
| oclc_num | 12749755 |
| open_access_boolean | |
| owner | DE-739 DE-945 DE-706 DE-188 |
| owner_facet | DE-739 DE-945 DE-706 DE-188 |
| physical | XX, 759, 52 S. Ill., graph. Darst. |
| publishDate | 1986 |
| publishDateSearch | 1986 |
| publishDateSort | 1986 |
| publisher | Scott, Foresman |
| record_format | marc |
| series2 | Scott, Foresman series in marketing |
| spelling | Kinnear, Thomas C. Verfasser aut Principles of marketing Thomas C. Kinnear ; Kenneth L. Bernhardt 2. ed. Glenview, Ill. u.a. Scott, Foresman 1986 XX, 759, 52 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Scott, Foresman series in marketing Literaturangaben Marketing Marketing (DE-588)4037589-4 gnd rswk-swf (DE-588)4151278-9 Einführung gnd-content Marketing (DE-588)4037589-4 s DE-604 Bernhardt, Kenneth L. Verfasser aut |
| spellingShingle | Kinnear, Thomas C. Bernhardt, Kenneth L. Principles of marketing Marketing Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4151278-9 |
| title | Principles of marketing |
| title_auth | Principles of marketing |
| title_exact_search | Principles of marketing |
| title_full | Principles of marketing Thomas C. Kinnear ; Kenneth L. Bernhardt |
| title_fullStr | Principles of marketing Thomas C. Kinnear ; Kenneth L. Bernhardt |
| title_full_unstemmed | Principles of marketing Thomas C. Kinnear ; Kenneth L. Bernhardt |
| title_short | Principles of marketing |
| title_sort | principles of marketing |
| topic | Marketing Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing Einführung |
| work_keys_str_mv | AT kinnearthomasc principlesofmarketing AT bernhardtkennethl principlesofmarketing |