Verfügbarkeit: Marketing management

Marketing management: analysis, planning, and control

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Bibliographische Detailangaben
1. Verfasser:	Kotler, Philip 1931- (VerfasserIn)
Format:	Buch
Sprache:	English
Veröffentlicht:	London Prentice-Hall 1984
Ausgabe:	5. ed.
Schriftenreihe:	The Prentice-Hall series in marketing Prentice-Hall international editions
Schlagworte:	Marketing Management Marketing-Mix Marketingmanagement CD-ROM Marktforschung Marktanalyse Einführung Lehrbuch Konferenzschrift
Beschreibung:	XXI, 792 S. graph. Darst.
ISBN:	0135580242

Internformat

MARC


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Datensatz im Suchindex

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any_adam_object
author	Kotler, Philip 1931-
author_GND	(DE-588)121409600
author_facet	Kotler, Philip 1931-
author_role	aut
author_sort	Kotler, Philip 1931-
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callnumber-first	H - Social Science
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callnumber-subject	HF - Commerce
classification_rvk	QP 600
ctrlnum	(OCoLC)12468347 (DE-599)BVBBV006377120
dewey-full	658.8
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	658 - General management
dewey-raw	658.8
dewey-search	658.8
dewey-sort	3658.8
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
edition	5. ed.
format	Book
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genre_facet	Einführung Lehrbuch Konferenzschrift
id	DE-604.BV006377120
illustrated	Illustrated
indexdate	2024-07-09T16:45:03Z
institution	BVB
isbn	0135580242
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-004036078
oclc_num	12468347
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owner	DE-19 DE-BY-UBM DE-523
owner_facet	DE-19 DE-BY-UBM DE-523
physical	XXI, 792 S. graph. Darst.
publishDate	1984
publishDateSearch	1984
publishDateSort	1984
publisher	Prentice-Hall
record_format	marc
series2	The Prentice-Hall series in marketing Prentice-Hall international editions
spelling	Kotler, Philip 1931- Verfasser (DE-588)121409600 aut Marketing management analysis, planning, and control Philip Kotler 5. ed. London Prentice-Hall 1984 XXI, 792 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier The Prentice-Hall series in marketing Prentice-Hall international editions Marketing Marketing (DE-588)4037589-4 gnd rswk-swf Management (DE-588)4037278-9 gnd rswk-swf Marketing-Mix (DE-588)4168908-2 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf CD-ROM (DE-588)4139307-7 gnd rswk-swf Marktforschung (DE-588)4037630-8 gnd rswk-swf Marktanalyse (DE-588)4037624-2 gnd rswk-swf 1\p (DE-588)4151278-9 Einführung gnd-content 2\p (DE-588)4123623-3 Lehrbuch gnd-content 3\p (DE-588)1071861417 Konferenzschrift gnd-content Marketing (DE-588)4037589-4 s Management (DE-588)4037278-9 s 4\p DE-604 Marketingmanagement (DE-588)4168907-0 s 5\p DE-604 CD-ROM (DE-588)4139307-7 s 6\p DE-604 Marktanalyse (DE-588)4037624-2 s 7\p DE-604 Marketing-Mix (DE-588)4168908-2 s 8\p DE-604 Marktforschung (DE-588)4037630-8 s 9\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 4\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 5\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 6\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 7\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 8\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 9\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Kotler, Philip 1931- Marketing management analysis, planning, and control Marketing Marketing (DE-588)4037589-4 gnd Management (DE-588)4037278-9 gnd Marketing-Mix (DE-588)4168908-2 gnd Marketingmanagement (DE-588)4168907-0 gnd CD-ROM (DE-588)4139307-7 gnd Marktforschung (DE-588)4037630-8 gnd Marktanalyse (DE-588)4037624-2 gnd
subject_GND	(DE-588)4037589-4 (DE-588)4037278-9 (DE-588)4168908-2 (DE-588)4168907-0 (DE-588)4139307-7 (DE-588)4037630-8 (DE-588)4037624-2 (DE-588)4151278-9 (DE-588)4123623-3 (DE-588)1071861417
title	Marketing management analysis, planning, and control
title_auth	Marketing management analysis, planning, and control
title_exact_search	Marketing management analysis, planning, and control
title_full	Marketing management analysis, planning, and control Philip Kotler
title_fullStr	Marketing management analysis, planning, and control Philip Kotler
title_full_unstemmed	Marketing management analysis, planning, and control Philip Kotler
title_short	Marketing management
title_sort	marketing management analysis planning and control
title_sub	analysis, planning, and control
topic	Marketing Marketing (DE-588)4037589-4 gnd Management (DE-588)4037278-9 gnd Marketing-Mix (DE-588)4168908-2 gnd Marketingmanagement (DE-588)4168907-0 gnd CD-ROM (DE-588)4139307-7 gnd Marktforschung (DE-588)4037630-8 gnd Marktanalyse (DE-588)4037624-2 gnd
topic_facet	Marketing Management Marketing-Mix Marketingmanagement CD-ROM Marktforschung Marktanalyse Einführung Lehrbuch Konferenzschrift
work_keys_str_mv	AT kotlerphilip marketingmanagementanalysisplanningandcontrol

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