This is PR: the realities of public relations
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Belmont, Calif.
Wadsworth
1993
|
| Ausgabe: | 5. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XVI, 615 S. Ill., graph. Darst. |
| ISBN: | 0534172628 |
Internformat
MARC
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| 035 | |a (DE-599)BVBBV006369410 | ||
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| 100 | 1 | |a Newsom, Doug |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a This is PR |b the realities of public relations |c Doug Newsom ; Alan Scott ; Judy VanSlyke Turk |
| 250 | |a 5. ed. | ||
| 264 | 1 | |a Belmont, Calif. |b Wadsworth |c 1993 | |
| 300 | |a XVI, 615 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 7 | |a Entreprises - Relations publiques |2 ram | |
| 650 | 7 | |a Public relations |2 gtt | |
| 650 | 4 | |a Relations publiques | |
| 650 | 4 | |a Public relations | |
| 650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Öffentlichkeitsarbeit |0 (DE-588)4043188-5 |2 gnd |9 rswk-swf |
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| 700 | 1 | |a Scott, Alan |e Verfasser |4 aut | |
| 700 | 1 | |a VanSlyke Turk, Judy |e Verfasser |4 aut | |
| 856 | 4 | 2 | |m HBZ Datenaustausch |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=004032422&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
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Datensatz im Suchindex
| _version_ | 1804120618152493056 |
|---|---|
| adam_text | V CHAPTER 5
RESEARCH PROCESSES, PROCEDURES AND
TECHNIQUES 105
Informal Research 106
Formal Research 110
Audience Information 119
Applied Research: Mixing Qualitative and
Quantitative Measures in Internal and
External Settings 132
Research and Problem Solving 133
Summary 137
Notes 137
V CHAPTER 6
PUBLICS AND PUBLIC OPINION 139
Identifying and Describing Publics 139
Issues and Issues Evaluation/Management 154
Perceptions and Public Opinion 178
Public Opinion Research and Public
Relations 186
Summary 188
Notes 189
PART THREE
PR S ETHICAL AND LEGAL
ENVIRONMENT 193
T CHAPTER 7
PERSUASION AND COMMUNICATION
THEORIES 194
Some Models to Consider 195
Persuasion and Change 195
Persuaders and Their Appeals 200
Communication Concepts and Theories 209
Summary 224
Notes 224
J CHAPTER 8
PR ETHICS AND SOCIAL
RESPONSIBILITY 228
Complexities in PR s Role and Function 229
Public Consent 233
Responsibility to Whom? 233
xii DETAILED CONTENTS
BRIEF CONTENT
PART ONE
PUBLIC RELATIONS: ROLE, ORIGINS AND
FUTURE 1
1 The Realities of Public Relations 2
2 PR s Origins and Evolution 32
V 3 PR s Future 70
PART TWO
RESEARCH FOR PR 89
4 Research for Backgrounding and
Planning 90
5 Research Processes, Procedures and
Techniques 105
6 Publics and Public Opinion 139
PART THREE
PR S ETHICAL AND LEGAL
ENVIRONMENT 193
7 Persuasion and Communication
Theories 194
8 PR Ethics and Social Responsibility 228
9 Laws Affecting PR Practice 273
BRIEF CONTENTS
PART FOUR
PR IN ACTION 319
10 Problem Solving Strategies: The
Management of PR Work 320
/ ll Communication Channels and Media 346
12 Tactics and Techniques: Details That
Make PR Strategies Work 404
vl3 Campaigns 474
14 Case Studies 506
15 Crises 538
Glossary 581
Index 607
DETAILED
Preface xv
PART ONE
PUBLIC RELATIONS: ROLE, ORIGINS AND
FUTURE 1
T CHAPTER 1
THE REALITIES OF PUBLIC RELATIONS 2
What Is Public Relations? 3
Ten Basic Principles of Public Relations 4
PR and Related Activities 6
The PR Practitioner: Personal Traits and
Education 9
The Job of the PR Practitioner 12
The Function of Public Relations in Business and
Society 19
Opportunities and Challenges in Public
Relations 26
Summary 29
Notes 30
? CHAPTER 2
PR S ORIGINS AND EVOLUTION 32
Seeking the PR Source Spring 33
The Beginnings of PR in the United States, 1600
1799 36
Communicating/Initiating: The Era of Press
Agentry and Publicity, 1800 1899 38
Reacting/Responding: The Time of Reporters in
Residence, 1900 1939 42
Responsibility in Practice 236
Responsibility in Advertising and
Sponsorships 240
Responsibility in Publicity 248
Individual Responsibilities 259
Summary 269
Notes 270
T CHAPTER 9
LAWS AFFECTING PR PRACTICE 273
The Liabilities of Practicing PR 274
Government Regulations 277
Court Rulings and Legal Responsibilities 296
Summary 314
Notes 316
PART FOUR PR IN ACTION 319
T CHAPTER 10
PROBLEM SOLVING STRATEGIES:
THE MANAGEMENT OF PR WORK 320
PR s Role in Overall Organizational
Planning 320
Planning and Managing Public Relations
Work 323
PR Departments as Sources and Resources 331
Summary 344
Notes 345
V CHAPTER 11
COMMUNICATION CHANNELS AND
MEDIA 346
Choosing the Medium 347
Types of Advertising Used in PR Practice 348
Advertising as Controlled/Uncontrolled
Communication 363
Preparing Advertising Messages 363
Uncontrollable Problems 367
Types of Publicity Used in PR Practice 368
Publicity as Controlled/Uncontrolled
Communication 388
Preparing Publicity Messages 389
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| id | DE-604.BV006369410 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:44:57Z |
| institution | BVB |
| isbn | 0534172628 |
| language | English |
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| physical | XVI, 615 S. Ill., graph. Darst. |
| publishDate | 1993 |
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| publishDateSort | 1993 |
| publisher | Wadsworth |
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| spelling | Newsom, Doug Verfasser aut This is PR the realities of public relations Doug Newsom ; Alan Scott ; Judy VanSlyke Turk 5. ed. Belmont, Calif. Wadsworth 1993 XVI, 615 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Entreprises - Relations publiques ram Public relations gtt Relations publiques Public relations Werbung (DE-588)4065541-6 gnd rswk-swf Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf Öffentlichkeitsarbeit (DE-588)4043188-5 s Werbung (DE-588)4065541-6 s 1\p DE-604 Scott, Alan Verfasser aut VanSlyke Turk, Judy Verfasser aut HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=004032422&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Newsom, Doug Scott, Alan VanSlyke Turk, Judy This is PR the realities of public relations Entreprises - Relations publiques ram Public relations gtt Relations publiques Public relations Werbung (DE-588)4065541-6 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd |
| subject_GND | (DE-588)4065541-6 (DE-588)4043188-5 |
| title | This is PR the realities of public relations |
| title_auth | This is PR the realities of public relations |
| title_exact_search | This is PR the realities of public relations |
| title_full | This is PR the realities of public relations Doug Newsom ; Alan Scott ; Judy VanSlyke Turk |
| title_fullStr | This is PR the realities of public relations Doug Newsom ; Alan Scott ; Judy VanSlyke Turk |
| title_full_unstemmed | This is PR the realities of public relations Doug Newsom ; Alan Scott ; Judy VanSlyke Turk |
| title_short | This is PR |
| title_sort | this is pr the realities of public relations |
| title_sub | the realities of public relations |
| topic | Entreprises - Relations publiques ram Public relations gtt Relations publiques Public relations Werbung (DE-588)4065541-6 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd |
| topic_facet | Entreprises - Relations publiques Public relations Relations publiques Werbung Öffentlichkeitsarbeit |
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