Product policy and strategy:
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Bibliographic Details
Main Author: Luck, David J. (Author)
Format: Book
Language:English
Published: Englewood Cliffs, NJ Prentice-Hall 1972
Series:Prentice-Hall foundations of marketing ser.
Subjects:
Physical Description:IX, 118 S. graph. Darst.
ISBN:0137240880

There is no print copy available.

Interlibrary loan Place Request Caution: Not in THWS collection!