Holdings: Promotional strategy

Promotional strategy: Managing the marketing communications process

Saved in:

Bibliographic Details
Main Authors:	Engel, James F. 1934- (Author), Warshaw, Martin R. (Author), Kinnear, Thomas C. (Author)
Format:	Book
Language:	English
Published:	Homewood, IL Irwin 1983
Edition:	5. ed.
Series:	The Irwin series in marketing.
Subjects:	Communication Plan marketing Publicité Advertising Marketing Marketing > Management Sales-promotion Kommunikation Werbung
Physical Description:	XV, 655 S. Ill.
ISBN:	025602846X

Staff View

MARC


LEADER	00000nam a2200000 c 4500
001	BV006265412
003	DE-604
005	00000000000000.0
007	t
008	930210s1983 a\|\|\| \|\|\|\| 00\|\|\| eng d
020			\|a 025602846X \|9 0-256-02846-X
035			\|a (OCoLC)9401121
035			\|a (DE-599)BVBBV006265412
040			\|a DE-604 \|b ger \|e rakddb
041	0		\|a eng
049			\|a DE-739
050		0	\|a HF5415
082	0		\|a 658.8/2 \|2 19
084			\|a QP 637 \|0 (DE-625)141921: \|2 rvk
100	1		\|a Engel, James F. \|d 1934- \|e Verfasser \|0 (DE-588)142573574 \|4 aut
245	1	0	\|a Promotional strategy \|b Managing the marketing communications process \|c James F. Engel ; Martin R. Warshaw ; Thomas C. Kinnear*
250			\|a 5. ed.
264		1	\|a Homewood, IL \|b Irwin \|c 1983
300			\|a XV, 655 S. \|b Ill.
336			\|b txt \|2 rdacontent
337			\|b n \|2 rdamedia
338			\|b nc \|2 rdacarrier
490	0		\|a The Irwin series in marketing.
650		4	\|a Communication
650		4	\|a Plan marketing
650		4	\|a Publicité
650		4	\|a Advertising
650		4	\|a Marketing
650		4	\|a Marketing \|x Management
650	0	7	\|a Marketing \|0 (DE-588)4037589-4 \|2 gnd \|9 rswk-swf
650	0	7	\|a Sales-promotion \|0 (DE-588)4076968-9 \|2 gnd \|9 rswk-swf
650	0	7	\|a Kommunikation \|0 (DE-588)4031883-7 \|2 gnd \|9 rswk-swf
650	0	7	\|a Werbung \|0 (DE-588)4065541-6 \|2 gnd \|9 rswk-swf
689	0	0	\|a Werbung \|0 (DE-588)4065541-6 \|D s
689	0		\|5 DE-604
689	1	0	\|a Marketing \|0 (DE-588)4037589-4 \|D s
689	1	1	\|a Kommunikation \|0 (DE-588)4031883-7 \|D s
689	1		\|8 1\p \|5 DE-604
689	2	0	\|a Sales-promotion \|0 (DE-588)4076968-9 \|D s
689	2		\|8 2\p \|5 DE-604
700	1		\|a Warshaw, Martin R. \|e Verfasser \|4 aut
700	1		\|a Kinnear, Thomas C. \|e Verfasser \|4 aut
999			\|a oai:aleph.bib-bvb.de:BVB01-003958310
883	1		\|8 1\p \|a cgwrk \|d 20201028 \|q DE-101 \|u https://d-nb.info/provenance/plan#cgwrk
883	1		\|8 2\p \|a cgwrk \|d 20201028 \|q DE-101 \|u https://d-nb.info/provenance/plan#cgwrk

Record in the Search Index

_version_	1804120480316129280
any_adam_object
author	Engel, James F. 1934- Warshaw, Martin R. Kinnear, Thomas C.
author_GND	(DE-588)142573574
author_facet	Engel, James F. 1934- Warshaw, Martin R. Kinnear, Thomas C.
author_role	aut aut aut
author_sort	Engel, James F. 1934-
author_variant	j f e jf jfe m r w mr mrw t c k tc tck
building	Verbundindex
bvnumber	BV006265412
callnumber-first	H - Social Science
callnumber-label	HF5415
callnumber-raw	HF5415
callnumber-search	HF5415
callnumber-sort	HF 45415
callnumber-subject	HF - Commerce
classification_rvk	QP 637
ctrlnum	(OCoLC)9401121 (DE-599)BVBBV006265412
dewey-full	658.8/2
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	658 - General management
dewey-raw	658.8/2
dewey-search	658.8/2
dewey-sort	3658.8 12
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
edition	5. ed.
format	Book
fullrecord	<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01941nam a2200565 c 4500</leader><controlfield tag="001">BV006265412</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">930210s1983 a\|\|\| \|\|\|\| 00\|\|\| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">025602846X</subfield><subfield code="9">0-256-02846-X</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)9401121</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV006265412</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-739</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5415</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/2</subfield><subfield code="2">19</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 637</subfield><subfield code="0">(DE-625)141921:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Engel, James F.</subfield><subfield code="d">1934-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)142573574</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Promotional strategy</subfield><subfield code="b">Managing the marketing communications process</subfield><subfield code="c">James F. Engel ; Martin R. Warshaw ; Thomas C. Kinnear*</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">5. ed.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Homewood, IL</subfield><subfield code="b">Irwin</subfield><subfield code="c">1983</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XV, 655 S.</subfield><subfield code="b">Ill.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">The Irwin series in marketing.</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Communication</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Plan marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Publicité</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Advertising</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield><subfield code="x">Management</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Sales-promotion</subfield><subfield code="0">(DE-588)4076968-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Kommunikation</subfield><subfield code="0">(DE-588)4031883-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="1"><subfield code="a">Kommunikation</subfield><subfield code="0">(DE-588)4031883-7</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="2" ind2="0"><subfield code="a">Sales-promotion</subfield><subfield code="0">(DE-588)4076968-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2=" "><subfield code="8">2\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Warshaw, Martin R.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Kinnear, Thomas C.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-003958310</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">2\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield></record></collection>
id	DE-604.BV006265412
illustrated	Illustrated
indexdate	2024-07-09T16:42:45Z
institution	BVB
isbn	025602846X
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-003958310
oclc_num	9401121
open_access_boolean
owner	DE-739
owner_facet	DE-739
physical	XV, 655 S. Ill.
publishDate	1983
publishDateSearch	1983
publishDateSort	1983
publisher	Irwin
record_format	marc
series2	The Irwin series in marketing.
spelling	Engel, James F. 1934- Verfasser (DE-588)142573574 aut Promotional strategy Managing the marketing communications process James F. Engel ; Martin R. Warshaw ; Thomas C. Kinnear* 5. ed. Homewood, IL Irwin 1983 XV, 655 S. Ill. txt rdacontent n rdamedia nc rdacarrier The Irwin series in marketing. Communication Plan marketing Publicité Advertising Marketing Marketing Management Marketing (DE-588)4037589-4 gnd rswk-swf Sales-promotion (DE-588)4076968-9 gnd rswk-swf Kommunikation (DE-588)4031883-7 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Werbung (DE-588)4065541-6 s DE-604 Marketing (DE-588)4037589-4 s Kommunikation (DE-588)4031883-7 s 1\p DE-604 Sales-promotion (DE-588)4076968-9 s 2\p DE-604 Warshaw, Martin R. Verfasser aut Kinnear, Thomas C. Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Engel, James F. 1934- Warshaw, Martin R. Kinnear, Thomas C. Promotional strategy Managing the marketing communications process Communication Plan marketing Publicité Advertising Marketing Marketing Management Marketing (DE-588)4037589-4 gnd Sales-promotion (DE-588)4076968-9 gnd Kommunikation (DE-588)4031883-7 gnd Werbung (DE-588)4065541-6 gnd
subject_GND	(DE-588)4037589-4 (DE-588)4076968-9 (DE-588)4031883-7 (DE-588)4065541-6
title	Promotional strategy Managing the marketing communications process
title_auth	Promotional strategy Managing the marketing communications process
title_exact_search	Promotional strategy Managing the marketing communications process
title_full	Promotional strategy Managing the marketing communications process James F. Engel ; Martin R. Warshaw ; Thomas C. Kinnear*
title_fullStr	Promotional strategy Managing the marketing communications process James F. Engel ; Martin R. Warshaw ; Thomas C. Kinnear*
title_full_unstemmed	Promotional strategy Managing the marketing communications process James F. Engel ; Martin R. Warshaw ; Thomas C. Kinnear*
title_short	Promotional strategy
title_sort	promotional strategy managing the marketing communications process
title_sub	Managing the marketing communications process
topic	Communication Plan marketing Publicité Advertising Marketing Marketing Management Marketing (DE-588)4037589-4 gnd Sales-promotion (DE-588)4076968-9 gnd Kommunikation (DE-588)4031883-7 gnd Werbung (DE-588)4065541-6 gnd
topic_facet	Communication Plan marketing Publicité Advertising Marketing Marketing Management Sales-promotion Kommunikation Werbung
work_keys_str_mv	AT engeljamesf promotionalstrategymanagingthemarketingcommunicationsprocess AT warshawmartinr promotionalstrategymanagingthemarketingcommunicationsprocess AT kinnearthomasc promotionalstrategymanagingthemarketingcommunicationsprocess

Holdings

There is no print copy available.

Interlibrary loan Place Request Caution: Not in THWS collection!

MARC

Record in the Search Index

There is no print copy available.

Similar Items