Verfügbarkeit: Promotional strategy

Promotional strategy: Managing the marketing communications process

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Bibliographische Detailangaben
Hauptverfasser:	Engel, James F. 1934- (VerfasserIn), Warshaw, Martin R. (VerfasserIn), Kinnear, Thomas C. (VerfasserIn)
Format:	Buch
Sprache:	English
Veröffentlicht:	Homewood, IL Irwin 1983
Ausgabe:	5. ed.
Schriftenreihe:	The Irwin series in marketing.
Schlagworte:	Communication Plan marketing Publicité Advertising Marketing Marketing > Management Sales-promotion Kommunikation Werbung
Beschreibung:	XV, 655 S. Ill.
ISBN:	025602846X

Internformat

MARC


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Datensatz im Suchindex

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author	Engel, James F. 1934- Warshaw, Martin R. Kinnear, Thomas C.
author_GND	(DE-588)142573574
author_facet	Engel, James F. 1934- Warshaw, Martin R. Kinnear, Thomas C.
author_role	aut aut aut
author_sort	Engel, James F. 1934-
author_variant	j f e jf jfe m r w mr mrw t c k tc tck
building	Verbundindex
bvnumber	BV006265412
callnumber-first	H - Social Science
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callnumber-raw	HF5415
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callnumber-subject	HF - Commerce
classification_rvk	QP 637
ctrlnum	(OCoLC)9401121 (DE-599)BVBBV006265412
dewey-full	658.8/2
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	658 - General management
dewey-raw	658.8/2
dewey-search	658.8/2
dewey-sort	3658.8 12
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
edition	5. ed.
format	Book
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physical	XV, 655 S. Ill.
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series2	The Irwin series in marketing.
spelling	Engel, James F. 1934- Verfasser (DE-588)142573574 aut Promotional strategy Managing the marketing communications process James F. Engel ; Martin R. Warshaw ; Thomas C. Kinnear* 5. ed. Homewood, IL Irwin 1983 XV, 655 S. Ill. txt rdacontent n rdamedia nc rdacarrier The Irwin series in marketing. Communication Plan marketing Publicité Advertising Marketing Marketing Management Marketing (DE-588)4037589-4 gnd rswk-swf Sales-promotion (DE-588)4076968-9 gnd rswk-swf Kommunikation (DE-588)4031883-7 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Werbung (DE-588)4065541-6 s DE-604 Marketing (DE-588)4037589-4 s Kommunikation (DE-588)4031883-7 s 1\p DE-604 Sales-promotion (DE-588)4076968-9 s 2\p DE-604 Warshaw, Martin R. Verfasser aut Kinnear, Thomas C. Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Engel, James F. 1934- Warshaw, Martin R. Kinnear, Thomas C. Promotional strategy Managing the marketing communications process Communication Plan marketing Publicité Advertising Marketing Marketing Management Marketing (DE-588)4037589-4 gnd Sales-promotion (DE-588)4076968-9 gnd Kommunikation (DE-588)4031883-7 gnd Werbung (DE-588)4065541-6 gnd
subject_GND	(DE-588)4037589-4 (DE-588)4076968-9 (DE-588)4031883-7 (DE-588)4065541-6
title	Promotional strategy Managing the marketing communications process
title_auth	Promotional strategy Managing the marketing communications process
title_exact_search	Promotional strategy Managing the marketing communications process
title_full	Promotional strategy Managing the marketing communications process James F. Engel ; Martin R. Warshaw ; Thomas C. Kinnear*
title_fullStr	Promotional strategy Managing the marketing communications process James F. Engel ; Martin R. Warshaw ; Thomas C. Kinnear*
title_full_unstemmed	Promotional strategy Managing the marketing communications process James F. Engel ; Martin R. Warshaw ; Thomas C. Kinnear*
title_short	Promotional strategy
title_sort	promotional strategy managing the marketing communications process
title_sub	Managing the marketing communications process
topic	Communication Plan marketing Publicité Advertising Marketing Marketing Management Marketing (DE-588)4037589-4 gnd Sales-promotion (DE-588)4076968-9 gnd Kommunikation (DE-588)4031883-7 gnd Werbung (DE-588)4065541-6 gnd
topic_facet	Communication Plan marketing Publicité Advertising Marketing Marketing Management Sales-promotion Kommunikation Werbung
work_keys_str_mv	AT engeljamesf promotionalstrategymanagingthemarketingcommunicationsprocess AT warshawmartinr promotionalstrategymanagingthemarketingcommunicationsprocess AT kinnearthomasc promotionalstrategymanagingthemarketingcommunicationsprocess

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