Cases in European business:
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
London
Pitman
1992
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XIII, 290 S. graph. Darst. |
| ISBN: | 0273037404 |
Internformat
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| 245 | 1 | 0 | |a Cases in European business |c ed. by Jill Preston |
| 250 | |a 1. publ. | ||
| 264 | 1 | |a London |b Pitman |c 1992 | |
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Datensatz im Suchindex
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|---|---|
| adam_text | Contents
List of figures vii
List of tables viii
Contributors ix
Preface x
Acknowledgements xi
List of abbreviations xii
Introduction 1
Part 1 The European business environment
Chapter 1 The European Community Jill Preston 13
Chapter 2 The Single European Market and the wider
Europe Jill Preston 23
Chapter 3 The impact of Single Market legislation on
business Jill Preston 40
Part 2 The case studies
Case 1 Arthur Andersen Co. SC A UK practice in an
international context Jill Preston 61
Case 2 The Olympic Insurance Company, Greece A study
in European collaboration Theo Kiriziadis 77
Case 3 Labsworth World Wide PLC European brand pricing
issues James W. Dudley 90
Case 4 The National Bank of Greece (NBG) A case of a
State controlled bank preparing for the Single
Market Theo Kiriziadis 110
Case 5 Gate Hydraulics Ltd Total Quality Management
and the Single Market John Pike 123
Case 6 Greater Peterborough Training and Enterprise Council
(GPtec) A study of a training response to the Single
Market Jill Preston 150
Case 7 Pan European motoring assistance A suitable case for
National Breakdown? Alan Marchant and Ian Cox 174
Case 8 Essex Water PLC A case study in market extension
Tony Bennett 218
Case 9 Airbus Industrie A study in European collaboration
Ron Allison and Ian Barnes 228
Case 10 Competition and change in the British and German
brewing industries Ron Allison, David Kinnear and
Henry Schietzold 247
Index 289
Figures
1.1.1 Distribution of Community expenditure 14
1.1.2 The EC policy making process summarized 21
1.2.1 External debt per head 1989 36
1.2.2 Joint ventures with Eastern European countries (at the
beginning of 1991) 39
1.3.1 Major common transport policy initiatives in road transport 51
2.1.1 Arthur Andersen s fee income in comparison to other
international accounting firms 63
2.1.2 Fee income of Arthur Andersen 1980 90 64
2.1.3 The five phases of the IAR process 69
2.1.4 Arthur Andersen s pan European advertising campaign 73
2.3.1 European self medication sales 1987 95, advertised brands
RSP 98
2.3.2 Cold remedies 1989 four key markets 100
2.3.3 Competitive advantage 100
2.3.4 Price differences in the EC markets (using Portugal as an
index) 102
2.3.5 Pricing analysis 103
2.3.6 Price comparisons of Nasalvine in Europe (1989) 104
2.5.1 Organization chart quality management 145
2.6.1 Comparison of 16 18 year olds in education and
training (1986) 151
2.6.2 GPtec area 158
2.6.3 The functional and organizational chart of GPtec as of
August 1991 166
2.8.1 Essex Water Company PLC organization and structure 222
Tables
1.2.1 Economic assistance to Eastern European countries 38
2.2.1 Expenditure on insurance ($) EC ranking 81
2.2.2 Per capita expenditure on insurance ($) EC ranking 82
2.3.1 Company sales and profits 1980 89 in $ millions 91
2.3.2 Markets and activities 91
2.3.3 Turnover and profits by activity 91
2.3.4 Top 10 European self medication companies sales in
Europe 1990 94
2.3.5 Basic data 106
2.3.6 Nasalvine sales consumer OTC v Doctor s prescription 107
2.3.7 Nasalvine gross profit 107
2.3.8 Nasalvine advertising 107
2.3.9 Nasalvine sales Europe 107
2.3.10 German profit and loss account 109
2.6.1 GPtec s budgets (£) 167
2.7.1 Enrolled membership of National Breakdown 178
2.7.2 RAC membership (UK) 190
2.7.3 UK membership of motoring organizations via new car
warranties 191
2.7.4 AA membership 193
2.7.5 Financial performance of Britannia Rescue/recovery in £000s 196
2.7.6 Estimated UK membership of motoring organizations (000s) 204
2.7.7 UK membership of major organizations (000s) 205
2.7.8 Cross Channel ferry traffic by user type Port of Dover 207
2.7.9 Foreign tourism by mode of transport 1989 208
2.9.1 Airbus product range 240
2.9.2 The order book at 31.10.89 241
2.10.1 UK beer production by company 1967 85 249
2.10.2 Number of brewing companies and breweries in the UK 250
2.10.3 UK beer consumption 1960 89 251
2.10.4 UK beer market by type and packaging measured in terms
of percentage of sales volume 251
2.10.5 Some comparative aspects of the EC beer market in 1988 254
2.10.6 Advertising and marketing expenditure by brewers in the
UK in 1985 (fin) 257
|
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| genre_facet | Fallstudiensammlung |
| id | DE-604.BV006265157 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:42:45Z |
| institution | BVB |
| isbn | 0273037404 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003958104 |
| oclc_num | 464225281 |
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| physical | XIII, 290 S. graph. Darst. |
| publishDate | 1992 |
| publishDateSearch | 1992 |
| publishDateSort | 1992 |
| publisher | Pitman |
| record_format | marc |
| spelling | Cases in European business ed. by Jill Preston 1. publ. London Pitman 1992 XIII, 290 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Europäische Gemeinschaften (DE-588)35439-9 gnd rswk-swf Casesamling EF Markedsforhold Management (DE-588)4037278-9 gnd rswk-swf Binnenmarkt (DE-588)4145576-9 gnd rswk-swf Unternehmenspolitik (DE-588)4078610-9 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Europäische Gemeinschaften (DE-588)35439-9 b Binnenmarkt (DE-588)4145576-9 s Unternehmenspolitik (DE-588)4078610-9 s DE-604 Management (DE-588)4037278-9 s Preston, Jill Sonstige oth HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=003958104&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Cases in European business Europäische Gemeinschaften (DE-588)35439-9 gnd Casesamling EF Markedsforhold Management (DE-588)4037278-9 gnd Binnenmarkt (DE-588)4145576-9 gnd Unternehmenspolitik (DE-588)4078610-9 gnd |
| subject_GND | (DE-588)35439-9 (DE-588)4037278-9 (DE-588)4145576-9 (DE-588)4078610-9 (DE-588)4522595-3 |
| title | Cases in European business |
| title_auth | Cases in European business |
| title_exact_search | Cases in European business |
| title_full | Cases in European business ed. by Jill Preston |
| title_fullStr | Cases in European business ed. by Jill Preston |
| title_full_unstemmed | Cases in European business ed. by Jill Preston |
| title_short | Cases in European business |
| title_sort | cases in european business |
| topic | Europäische Gemeinschaften (DE-588)35439-9 gnd Casesamling EF Markedsforhold Management (DE-588)4037278-9 gnd Binnenmarkt (DE-588)4145576-9 gnd Unternehmenspolitik (DE-588)4078610-9 gnd |
| topic_facet | Europäische Gemeinschaften Casesamling EF Markedsforhold Management Binnenmarkt Unternehmenspolitik Fallstudiensammlung |
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