Holdings: Strategy in advertising

Strategy in advertising:

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Bibliographic Details
Main Author:	Bogart, Leo (Author)
Format:	Book
Language:	English
Published:	New York u.a. Harcourt, Brace & World 1967
Series:	The Harbrace series in business and economics.
Subjects:	Advertising Werbewirkung Werbepsychologie Werbeplanung Werbung
Physical Description:	IX, 336 S. Ill.

Staff View

MARC


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650	0	7	\|a Werbeplanung \|0 (DE-588)4130474-3 \|2 gnd \|9 rswk-swf
650	0	7	\|a Werbung \|0 (DE-588)4065541-6 \|2 gnd \|9 rswk-swf
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Record in the Search Index

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author_facet	Bogart, Leo
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ctrlnum	(OCoLC)249608944 (DE-599)BVBBV006254137
dewey-full	659.111
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	659 - Advertising and public relations
dewey-raw	659.111
dewey-search	659.111
dewey-sort	3659.111
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
format	Book
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id	DE-604.BV006254137
illustrated	Illustrated
indexdate	2024-07-09T16:42:34Z
institution	BVB
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-003949709
oclc_num	249608944
open_access_boolean
owner	DE-739 DE-355 DE-BY-UBR DE-M472 DE-83 DE-188
owner_facet	DE-739 DE-355 DE-BY-UBR DE-M472 DE-83 DE-188
physical	IX, 336 S. Ill.
psigel	TUB-nveb
publishDate	1967
publishDateSearch	1967
publishDateSort	1967
publisher	Harcourt, Brace & World
record_format	marc
series2	The Harbrace series in business and economics.
spelling	Bogart, Leo Verfasser aut Strategy in advertising New York u.a. Harcourt, Brace & World 1967 IX, 336 S. Ill. txt rdacontent n rdamedia nc rdacarrier The Harbrace series in business and economics. Advertising Werbewirkung (DE-588)4189647-6 gnd rswk-swf Werbepsychologie (DE-588)4140889-5 gnd rswk-swf Werbeplanung (DE-588)4130474-3 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Werbung (DE-588)4065541-6 s 1\p DE-604 Werbepsychologie (DE-588)4140889-5 s 2\p DE-604 Werbewirkung (DE-588)4189647-6 s 3\p DE-604 Werbeplanung (DE-588)4130474-3 s 4\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 4\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Bogart, Leo Strategy in advertising Advertising Werbewirkung (DE-588)4189647-6 gnd Werbepsychologie (DE-588)4140889-5 gnd Werbeplanung (DE-588)4130474-3 gnd Werbung (DE-588)4065541-6 gnd
subject_GND	(DE-588)4189647-6 (DE-588)4140889-5 (DE-588)4130474-3 (DE-588)4065541-6
title	Strategy in advertising
title_auth	Strategy in advertising
title_exact_search	Strategy in advertising
title_full	Strategy in advertising
title_fullStr	Strategy in advertising
title_full_unstemmed	Strategy in advertising
title_short	Strategy in advertising
title_sort	strategy in advertising
topic	Advertising Werbewirkung (DE-588)4189647-6 gnd Werbepsychologie (DE-588)4140889-5 gnd Werbeplanung (DE-588)4130474-3 gnd Werbung (DE-588)4065541-6 gnd
topic_facet	Advertising Werbewirkung Werbepsychologie Werbeplanung Werbung
work_keys_str_mv	AT bogartleo strategyinadvertising

Holdings

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MARC

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