Strategy in advertising:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York u.a.
Harcourt, Brace & World
1967
|
| Schriftenreihe: | The Harbrace series in business and economics.
|
| Schlagworte: | |
| Beschreibung: | IX, 336 S. Ill. |
Internformat
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Datensatz im Suchindex
| _version_ | 1804120468098121728 |
|---|---|
| any_adam_object | |
| author | Bogart, Leo |
| author_facet | Bogart, Leo |
| author_role | aut |
| author_sort | Bogart, Leo |
| author_variant | l b lb |
| building | Verbundindex |
| bvnumber | BV006254137 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5821 |
| callnumber-raw | HF5821.B53 |
| callnumber-search | HF5821.B53 |
| callnumber-sort | HF 45821 B53 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 630 |
| ctrlnum | (OCoLC)249608944 (DE-599)BVBBV006254137 |
| dewey-full | 659.111 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.111 |
| dewey-search | 659.111 |
| dewey-sort | 3659.111 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV006254137 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:42:34Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003949709 |
| oclc_num | 249608944 |
| open_access_boolean | |
| owner | DE-739 DE-355 DE-BY-UBR DE-M472 DE-83 DE-188 |
| owner_facet | DE-739 DE-355 DE-BY-UBR DE-M472 DE-83 DE-188 |
| physical | IX, 336 S. Ill. |
| psigel | TUB-nveb |
| publishDate | 1967 |
| publishDateSearch | 1967 |
| publishDateSort | 1967 |
| publisher | Harcourt, Brace & World |
| record_format | marc |
| series2 | The Harbrace series in business and economics. |
| spelling | Bogart, Leo Verfasser aut Strategy in advertising New York u.a. Harcourt, Brace & World 1967 IX, 336 S. Ill. txt rdacontent n rdamedia nc rdacarrier The Harbrace series in business and economics. Advertising Werbewirkung (DE-588)4189647-6 gnd rswk-swf Werbepsychologie (DE-588)4140889-5 gnd rswk-swf Werbeplanung (DE-588)4130474-3 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Werbung (DE-588)4065541-6 s 1\p DE-604 Werbepsychologie (DE-588)4140889-5 s 2\p DE-604 Werbewirkung (DE-588)4189647-6 s 3\p DE-604 Werbeplanung (DE-588)4130474-3 s 4\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 4\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Bogart, Leo Strategy in advertising Advertising Werbewirkung (DE-588)4189647-6 gnd Werbepsychologie (DE-588)4140889-5 gnd Werbeplanung (DE-588)4130474-3 gnd Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4189647-6 (DE-588)4140889-5 (DE-588)4130474-3 (DE-588)4065541-6 |
| title | Strategy in advertising |
| title_auth | Strategy in advertising |
| title_exact_search | Strategy in advertising |
| title_full | Strategy in advertising |
| title_fullStr | Strategy in advertising |
| title_full_unstemmed | Strategy in advertising |
| title_short | Strategy in advertising |
| title_sort | strategy in advertising |
| topic | Advertising Werbewirkung (DE-588)4189647-6 gnd Werbepsychologie (DE-588)4140889-5 gnd Werbeplanung (DE-588)4130474-3 gnd Werbung (DE-588)4065541-6 gnd |
| topic_facet | Advertising Werbewirkung Werbepsychologie Werbeplanung Werbung |
| work_keys_str_mv | AT bogartleo strategyinadvertising |