Advertising theory and practice:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Homewood, Ill. [u.a.]
Irwin [u.a.]
1975
|
| Ausgabe: | 9. ed. |
| Schlagworte: | |
| Beschreibung: | XIII, 703 S. Ill., graph. Darst. |
| ISBN: | 0256016550 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV006231094 | ||
| 003 | DE-604 | ||
| 005 | 20151211 | ||
| 007 | t | ||
| 008 | 930210s1975 ad|| |||| 00||| eng d | ||
| 020 | |a 0256016550 |9 0-256-01655-0 | ||
| 035 | |a (OCoLC)1184220 | ||
| 035 | |a (DE-599)BVBBV006231094 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-739 |a DE-83 |a DE-188 | ||
| 050 | 0 | |a HF5823 | |
| 082 | 0 | |a 659.1 | |
| 084 | |a QP 630 |0 (DE-625)141916: |2 rvk | ||
| 100 | 1 | |a Sandage, Charles H. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Advertising theory and practice |c C. H. Sandage and Vernon Fryburger |
| 250 | |a 9. ed. | ||
| 264 | 1 | |a Homewood, Ill. [u.a.] |b Irwin [u.a.] |c 1975 | |
| 300 | |a XIII, 703 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Advertising | |
| 650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Werbung |0 (DE-588)4065541-6 |D s |
| 689 | 0 | |8 1\p |5 DE-604 | |
| 700 | 1 | |a Fryburger, Vernon |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-003933424 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804120445152133120 |
|---|---|
| any_adam_object | |
| author | Sandage, Charles H. Fryburger, Vernon |
| author_facet | Sandage, Charles H. Fryburger, Vernon |
| author_role | aut aut |
| author_sort | Sandage, Charles H. |
| author_variant | c h s ch chs v f vf |
| building | Verbundindex |
| bvnumber | BV006231094 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5823 |
| callnumber-raw | HF5823 |
| callnumber-search | HF5823 |
| callnumber-sort | HF 45823 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 630 |
| ctrlnum | (OCoLC)1184220 (DE-599)BVBBV006231094 |
| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 9. ed. |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01168nam a2200373 c 4500</leader><controlfield tag="001">BV006231094</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20151211 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">930210s1975 ad|| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0256016550</subfield><subfield code="9">0-256-01655-0</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1184220</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV006231094</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-739</subfield><subfield code="a">DE-83</subfield><subfield code="a">DE-188</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5823</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">659.1</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 630</subfield><subfield code="0">(DE-625)141916:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Sandage, Charles H.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Advertising theory and practice</subfield><subfield code="c">C. H. Sandage and Vernon Fryburger</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">9. ed.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Homewood, Ill. [u.a.]</subfield><subfield code="b">Irwin [u.a.]</subfield><subfield code="c">1975</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XIII, 703 S.</subfield><subfield code="b">Ill., graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Advertising</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Fryburger, Vernon</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-003933424</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield></record></collection> |
| id | DE-604.BV006231094 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:42:12Z |
| institution | BVB |
| isbn | 0256016550 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003933424 |
| oclc_num | 1184220 |
| open_access_boolean | |
| owner | DE-739 DE-83 DE-188 |
| owner_facet | DE-739 DE-83 DE-188 |
| physical | XIII, 703 S. Ill., graph. Darst. |
| publishDate | 1975 |
| publishDateSearch | 1975 |
| publishDateSort | 1975 |
| publisher | Irwin [u.a.] |
| record_format | marc |
| spelling | Sandage, Charles H. Verfasser aut Advertising theory and practice C. H. Sandage and Vernon Fryburger 9. ed. Homewood, Ill. [u.a.] Irwin [u.a.] 1975 XIII, 703 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Advertising Werbung (DE-588)4065541-6 gnd rswk-swf Werbung (DE-588)4065541-6 s 1\p DE-604 Fryburger, Vernon Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Sandage, Charles H. Fryburger, Vernon Advertising theory and practice Advertising Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4065541-6 |
| title | Advertising theory and practice |
| title_auth | Advertising theory and practice |
| title_exact_search | Advertising theory and practice |
| title_full | Advertising theory and practice C. H. Sandage and Vernon Fryburger |
| title_fullStr | Advertising theory and practice C. H. Sandage and Vernon Fryburger |
| title_full_unstemmed | Advertising theory and practice C. H. Sandage and Vernon Fryburger |
| title_short | Advertising theory and practice |
| title_sort | advertising theory and practice |
| topic | Advertising Werbung (DE-588)4065541-6 gnd |
| topic_facet | Advertising Werbung |
| work_keys_str_mv | AT sandagecharlesh advertisingtheoryandpractice AT fryburgervernon advertisingtheoryandpractice |