Desktop marketing: lessons from America's best
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Ithaca, NY
American Demographics Books
1991
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | 227 S. graph. Darst., Kt. |
| ISBN: | 0936889098 |
Internformat
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| 245 | 1 | 0 | |a Desktop marketing |b lessons from America's best |c Richard K. Thomas and Russell J. Kirchner |
| 250 | |a 1. publ. | ||
| 264 | 1 | |a Ithaca, NY |b American Demographics Books |c 1991 | |
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Datensatz im Suchindex
| _version_ | 1804120412967141376 |
|---|---|
| adam_text | DESKTOP MARKETING
LES S 0 NS FROH KM ERIC » S REST
Acknowledgments
Preface
m2! Desktof) Marketing
chapter i Introductum l
chapter 2 The Desktop Industry 8
SQ2J Industry Case Studies
chapter 3 Media and Advertising System. 17
KCPQ TV13 DMIS Corujuest 23
Gannett Outdoor Network DMIS Conquest 29
Satellite Music Network Ciaritas COMPASS 34
ATC Cablevision Ciaritas COMPASS 37
Canadian Products, Ine Compusearch ConquestlCanada 40
A Major Market Newspaper NDLOASYS 42
INTELIMAIL DMIS Cmquest 46
DME/Manne Furniture DMIS Conauest 49
chapter 4 Restaurant Industry 33
Southwest Burger NDS Infomark 55
Dunkin Donuts NDS Infomark 61
Sonic Industries DMIS Conqwest 64
Friary Meux Pubs CACI InSite 69
chapter s Retail Industry 71
Rent to Own, Ine NDS Infomark 74
Lowe s Companies DMIS Corujuest 78
Kmart DMISCoTujwest 81
FarNorthMall Compusearch ConquestlCanada 85
ConsumerAppliances,Ine NDLOASYS 87
i
chapter 6 Financial Services and Insurance 90
AmSouth Bancorporation DMIS Conquest 93
Home Savings of America DMIS Conquest 98
South Gulf Savings and Loan NDS Infomark 102
Home Building Society/Challenge Bank .. ESRIARC/INFO 109
Fleet/Norstar Financial Group Ciaritas COMPASS 111
Community National Bank Datamap CAM 1 + 114
Mutual Life Insurance NDS Infomark 117
chapter 7 Health Care Industry 122
Community Hospital Sachs Group Market Planner 124
St. Mary s Hospital Sachs Group Market Planner 130
Bluegrass General Hospital DMIS Conquest 137
Community General Hospital Sachs Group Quality Planner 141
Baptist Hospital In/orum MediEdge 146
Southwood Hospital Inforum MediEdge 150
Memorial Hospital Sachs Group Market Planner 155
chapter 8 Automotive Industry 158
Asian Motor Works NDS Infomark 160
Avis, Ine DMIS Corujuest 163
Isuzu Motors NDLOASYS 167
chapter 9 Utilities Industry 170
General Utility NDS Infomark 172
USA Natural Gas NDS Infomark 176
P .L Utility NDSIn/omarlc 179
chapter io BusinesS tO Business Applications 182
Twin Cities Clothes, Ine NDS Infomark 184
Action Industries NDLOASYS 190
GE Supply Company DMIS Conquest 193
cmaptbr ii Other Industries 198
XYZ Foods Spectra Advantage 199
PRODIGY Computer Service CACI InSite 203
appendix Vendor and Product Proßes 207
INDEX 227
|
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| spelling | Thomas, Richard K. Verfasser aut Desktop marketing lessons from America's best Richard K. Thomas and Russell J. Kirchner 1. publ. Ithaca, NY American Demographics Books 1991 227 S. graph. Darst., Kt. txt rdacontent n rdamedia nc rdacarrier Datenverarbeitung Marketing research United States Case studies Marketing research United States Data processing Marketinginformationssystem (DE-588)4140243-1 gnd rswk-swf USA (DE-588)4522595-3 Fallstudiensammlung gnd-content Marketinginformationssystem (DE-588)4140243-1 s DE-604 Kirchner, Russell J. Verfasser aut HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=003911773&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Thomas, Richard K. Kirchner, Russell J. Desktop marketing lessons from America's best Datenverarbeitung Marketing research United States Case studies Marketing research United States Data processing Marketinginformationssystem (DE-588)4140243-1 gnd |
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| title | Desktop marketing lessons from America's best |
| title_auth | Desktop marketing lessons from America's best |
| title_exact_search | Desktop marketing lessons from America's best |
| title_full | Desktop marketing lessons from America's best Richard K. Thomas and Russell J. Kirchner |
| title_fullStr | Desktop marketing lessons from America's best Richard K. Thomas and Russell J. Kirchner |
| title_full_unstemmed | Desktop marketing lessons from America's best Richard K. Thomas and Russell J. Kirchner |
| title_short | Desktop marketing |
| title_sort | desktop marketing lessons from america s best |
| title_sub | lessons from America's best |
| topic | Datenverarbeitung Marketing research United States Case studies Marketing research United States Data processing Marketinginformationssystem (DE-588)4140243-1 gnd |
| topic_facet | Datenverarbeitung Marketing research United States Case studies Marketing research United States Data processing Marketinginformationssystem USA Fallstudiensammlung |
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