Praktisches Werbe- und Marketing-ABC:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | German |
| Veröffentlicht: |
Freiburg (Breisgau)
1993
|
| Schriftenreihe: | Praktische Reihe der Creativ collection
|
| Schlagworte: | |
| Beschreibung: | 245 S. Ill., graph. Darst. |
| ISBN: | 3929709007 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV006193595 | ||
| 003 | DE-604 | ||
| 005 | 19930604 | ||
| 007 | t | ||
| 008 | 930208s1993 gw ad|| |||| 00||| ger d | ||
| 020 | |a 3929709007 |9 3-929709-00-7 | ||
| 035 | |a (OCoLC)75302752 | ||
| 035 | |a (DE-599)BVBBV006193595 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a ger | |
| 044 | |a gw |c DE | ||
| 049 | |a DE-384 |a DE-Aug4 | ||
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 084 | |a QP 630 |0 (DE-625)141916: |2 rvk | ||
| 100 | 1 | |a Hofe, Klaus G. |d 1943- |e Verfasser |0 (DE-588)121813525 |4 aut | |
| 245 | 1 | 0 | |a Praktisches Werbe- und Marketing-ABC |c Klaus G. Hofe |
| 264 | 1 | |a Freiburg (Breisgau) |c 1993 | |
| 300 | |a 245 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Praktische Reihe der Creativ collection | |
| 650 | 0 | 7 | |a Werbeagentur |0 (DE-588)4065521-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 655 | 7 | |8 1\p |0 (DE-588)4066724-8 |a Wörterbuch |2 gnd-content | |
| 655 | 7 | |8 2\p |0 (DE-588)4014986-9 |a Enzyklopädie |2 gnd-content | |
| 689 | 0 | 0 | |a Werbung |0 (DE-588)4065541-6 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 1 | |5 DE-604 | |
| 689 | 2 | 0 | |a Werbeagentur |0 (DE-588)4065521-0 |D s |
| 689 | 2 | |8 3\p |5 DE-604 | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-003910247 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 883 | 1 | |8 2\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 883 | 1 | |8 3\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804120410442170368 |
|---|---|
| any_adam_object | |
| author | Hofe, Klaus G. 1943- |
| author_GND | (DE-588)121813525 |
| author_facet | Hofe, Klaus G. 1943- |
| author_role | aut |
| author_sort | Hofe, Klaus G. 1943- |
| author_variant | k g h kg kgh |
| building | Verbundindex |
| bvnumber | BV006193595 |
| classification_rvk | QP 600 QP 630 |
| ctrlnum | (OCoLC)75302752 (DE-599)BVBBV006193595 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01696nam a2200469 c 4500</leader><controlfield tag="001">BV006193595</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">19930604 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">930208s1993 gw ad|| |||| 00||| ger d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">3929709007</subfield><subfield code="9">3-929709-00-7</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)75302752</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV006193595</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">ger</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">gw</subfield><subfield code="c">DE</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-384</subfield><subfield code="a">DE-Aug4</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 630</subfield><subfield code="0">(DE-625)141916:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Hofe, Klaus G.</subfield><subfield code="d">1943-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)121813525</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Praktisches Werbe- und Marketing-ABC</subfield><subfield code="c">Klaus G. Hofe</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Freiburg (Breisgau)</subfield><subfield code="c">1993</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">245 S.</subfield><subfield code="b">Ill., graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Praktische Reihe der Creativ collection</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Werbeagentur</subfield><subfield code="0">(DE-588)4065521-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="8">1\p</subfield><subfield code="0">(DE-588)4066724-8</subfield><subfield code="a">Wörterbuch</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="8">2\p</subfield><subfield code="0">(DE-588)4014986-9</subfield><subfield code="a">Enzyklopädie</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="2" ind2="0"><subfield code="a">Werbeagentur</subfield><subfield code="0">(DE-588)4065521-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2=" "><subfield code="8">3\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-003910247</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">2\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">3\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield></record></collection> |
| genre | 1\p (DE-588)4066724-8 Wörterbuch gnd-content 2\p (DE-588)4014986-9 Enzyklopädie gnd-content |
| genre_facet | Wörterbuch Enzyklopädie |
| id | DE-604.BV006193595 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:41:39Z |
| institution | BVB |
| isbn | 3929709007 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003910247 |
| oclc_num | 75302752 |
| open_access_boolean | |
| owner | DE-384 DE-Aug4 |
| owner_facet | DE-384 DE-Aug4 |
| physical | 245 S. Ill., graph. Darst. |
| publishDate | 1993 |
| publishDateSearch | 1993 |
| publishDateSort | 1993 |
| record_format | marc |
| series2 | Praktische Reihe der Creativ collection |
| spelling | Hofe, Klaus G. 1943- Verfasser (DE-588)121813525 aut Praktisches Werbe- und Marketing-ABC Klaus G. Hofe Freiburg (Breisgau) 1993 245 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Praktische Reihe der Creativ collection Werbeagentur (DE-588)4065521-0 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf 1\p (DE-588)4066724-8 Wörterbuch gnd-content 2\p (DE-588)4014986-9 Enzyklopädie gnd-content Werbung (DE-588)4065541-6 s DE-604 Marketing (DE-588)4037589-4 s Werbeagentur (DE-588)4065521-0 s 3\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Hofe, Klaus G. 1943- Praktisches Werbe- und Marketing-ABC Werbeagentur (DE-588)4065521-0 gnd Werbung (DE-588)4065541-6 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4065521-0 (DE-588)4065541-6 (DE-588)4037589-4 (DE-588)4066724-8 (DE-588)4014986-9 |
| title | Praktisches Werbe- und Marketing-ABC |
| title_auth | Praktisches Werbe- und Marketing-ABC |
| title_exact_search | Praktisches Werbe- und Marketing-ABC |
| title_full | Praktisches Werbe- und Marketing-ABC Klaus G. Hofe |
| title_fullStr | Praktisches Werbe- und Marketing-ABC Klaus G. Hofe |
| title_full_unstemmed | Praktisches Werbe- und Marketing-ABC Klaus G. Hofe |
| title_short | Praktisches Werbe- und Marketing-ABC |
| title_sort | praktisches werbe und marketing abc |
| topic | Werbeagentur (DE-588)4065521-0 gnd Werbung (DE-588)4065541-6 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Werbeagentur Werbung Marketing Wörterbuch Enzyklopädie |
| work_keys_str_mv | AT hofeklausg praktischeswerbeundmarketingabc |