Cases in advertising management:
Gespeichert in:
Format: | Buch |
---|---|
Sprache: | English |
Veröffentlicht: |
Lincolnwood, Ill.
NTC Business Books
1992
|
Schlagworte: | |
Beschreibung: | XVIII, 343 S. Ill., graph. Darst. |
ISBN: | 0844233684 |
Internformat
MARC
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041 | 0 | |a eng | |
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082 | 0 | |a 659.1 |2 20 | |
084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
245 | 1 | 0 | |a Cases in advertising management |c Terence Nevett |
264 | 1 | |a Lincolnwood, Ill. |b NTC Business Books |c 1992 | |
300 | |a XVIII, 343 S. |b Ill., graph. Darst. | ||
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337 | |b n |2 rdamedia | ||
338 | |b nc |2 rdacarrier | ||
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650 | 4 | |a Advertising |z United States |x Management |v Case studies | |
650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
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689 | 0 | |5 DE-604 | |
700 | 1 | |a Nevett, Terence |e Sonstige |4 oth | |
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Datensatz im Suchindex
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any_adam_object | |
building | Verbundindex |
bvnumber | BV006175923 |
callnumber-first | H - Social Science |
callnumber-label | HF5823 |
callnumber-raw | HF5823 |
callnumber-search | HF5823 |
callnumber-sort | HF 45823 |
callnumber-subject | HF - Commerce |
classification_rvk | QP 600 |
ctrlnum | (OCoLC)25047587 (DE-599)BVBBV006175923 |
dewey-full | 659.1 |
dewey-hundreds | 600 - Technology (Applied sciences) |
dewey-ones | 659 - Advertising and public relations |
dewey-raw | 659.1 |
dewey-search | 659.1 |
dewey-sort | 3659.1 |
dewey-tens | 650 - Management and auxiliary services |
discipline | Wirtschaftswissenschaften |
format | Book |
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genre | (DE-588)4522595-3 Fallstudiensammlung gnd-content |
genre_facet | Fallstudiensammlung |
geographic | USA |
geographic_facet | USA |
id | DE-604.BV006175923 |
illustrated | Illustrated |
indexdate | 2024-07-09T16:41:34Z |
institution | BVB |
isbn | 0844233684 |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003907465 |
oclc_num | 25047587 |
open_access_boolean | |
owner | DE-384 |
owner_facet | DE-384 |
physical | XVIII, 343 S. Ill., graph. Darst. |
publishDate | 1992 |
publishDateSearch | 1992 |
publishDateSort | 1992 |
publisher | NTC Business Books |
record_format | marc |
spelling | Cases in advertising management Terence Nevett Lincolnwood, Ill. NTC Business Books 1992 XVIII, 343 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Advertising agencies United States Management Case studies Advertising United States Management Case studies Werbung (DE-588)4065541-6 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf USA (DE-588)4522595-3 Fallstudiensammlung gnd-content Marketingmanagement (DE-588)4168907-0 s Werbung (DE-588)4065541-6 s DE-604 Nevett, Terence Sonstige oth |
spellingShingle | Cases in advertising management Advertising agencies United States Management Case studies Advertising United States Management Case studies Werbung (DE-588)4065541-6 gnd Marketingmanagement (DE-588)4168907-0 gnd |
subject_GND | (DE-588)4065541-6 (DE-588)4168907-0 (DE-588)4522595-3 |
title | Cases in advertising management |
title_auth | Cases in advertising management |
title_exact_search | Cases in advertising management |
title_full | Cases in advertising management Terence Nevett |
title_fullStr | Cases in advertising management Terence Nevett |
title_full_unstemmed | Cases in advertising management Terence Nevett |
title_short | Cases in advertising management |
title_sort | cases in advertising management |
topic | Advertising agencies United States Management Case studies Advertising United States Management Case studies Werbung (DE-588)4065541-6 gnd Marketingmanagement (DE-588)4168907-0 gnd |
topic_facet | Advertising agencies United States Management Case studies Advertising United States Management Case studies Werbung Marketingmanagement USA Fallstudiensammlung |
work_keys_str_mv | AT nevettterence casesinadvertisingmanagement |