Crisis marketing: when bad things happen to good companies
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Chicago, Ill. u.a.
Probus Publ.
1992
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | IX, 216 S. |
| ISBN: | 1557382468 |
Internformat
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| 650 | 4 | |a Crisis management | |
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Datensatz im Suchindex
| _version_ | 1804120394142056448 |
|---|---|
| adam_text | contents
preface vii
I relationship marketing: understanding the
people business 1
1 building trust 3
2 rebuilding trust: the response to a crisis 21
3 the worst possible time 43
II the crisis marketing casebook 63
4 what went wrong? what went right? 65
HI the strategic approach to marketing 143
5 market research 145
6 creating your market plan 155
7 avenues of marketing—how they are different and
making them work 165
v
vi CONTENTS
8 ethics in marketing 177
IV the marketing process in brief 187
9 a crash course in crisis marketing 189
appendix I sources and resources 199
appendix II bibliography and references 205
index 209
|
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| discipline | Wirtschaftswissenschaften |
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| spelling | Marconi, Joe Verfasser aut Crisis marketing when bad things happen to good companies Joe Marconi Chicago, Ill. u.a. Probus Publ. 1992 IX, 216 S. txt rdacontent n rdamedia nc rdacarrier Gestion de crise Gestion de crise - Cas, Études de Marketing - Planification Marketing - Planification - Cas, Études de Planification stratégique Planification stratégique - Cas, Études de Crisis management Marketing Management Strategic planning Unternehmenskrise (DE-588)4078605-5 gnd rswk-swf Krisenmanagement (DE-588)4127374-6 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf 1\p (DE-588)4522595-3 Fallstudiensammlung gnd-content Unternehmenskrise (DE-588)4078605-5 s Marketing (DE-588)4037589-4 s DE-604 Krisenmanagement (DE-588)4127374-6 s DE-188 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=003899997&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Marconi, Joe Crisis marketing when bad things happen to good companies Gestion de crise Gestion de crise - Cas, Études de Marketing - Planification Marketing - Planification - Cas, Études de Planification stratégique Planification stratégique - Cas, Études de Crisis management Marketing Management Strategic planning Unternehmenskrise (DE-588)4078605-5 gnd Krisenmanagement (DE-588)4127374-6 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4078605-5 (DE-588)4127374-6 (DE-588)4037589-4 (DE-588)4522595-3 |
| title | Crisis marketing when bad things happen to good companies |
| title_auth | Crisis marketing when bad things happen to good companies |
| title_exact_search | Crisis marketing when bad things happen to good companies |
| title_full | Crisis marketing when bad things happen to good companies Joe Marconi |
| title_fullStr | Crisis marketing when bad things happen to good companies Joe Marconi |
| title_full_unstemmed | Crisis marketing when bad things happen to good companies Joe Marconi |
| title_short | Crisis marketing |
| title_sort | crisis marketing when bad things happen to good companies |
| title_sub | when bad things happen to good companies |
| topic | Gestion de crise Gestion de crise - Cas, Études de Marketing - Planification Marketing - Planification - Cas, Études de Planification stratégique Planification stratégique - Cas, Études de Crisis management Marketing Management Strategic planning Unternehmenskrise (DE-588)4078605-5 gnd Krisenmanagement (DE-588)4127374-6 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Gestion de crise Gestion de crise - Cas, Études de Marketing - Planification Marketing - Planification - Cas, Études de Planification stratégique Planification stratégique - Cas, Études de Crisis management Marketing Management Strategic planning Unternehmenskrise Krisenmanagement Marketing Fallstudiensammlung |
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