Marketing HRD within organizations: enhancing the visibility, effectiveness, and credibility of programs
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
San Francisco
Jossey-Bass
1992
|
| Schriftenreihe: | The Jossey-Bass management series
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XVII, 242 S. graph. Darst. |
| ISBN: | 1555424023 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV006151437 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | t | ||
| 008 | 930105s1992 d||| |||| 00||| eng d | ||
| 020 | |a 1555424023 |9 1-55542-402-3 | ||
| 035 | |a (OCoLC)24318459 | ||
| 035 | |a (DE-599)BVBBV006151437 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-858 |a DE-188 | ||
| 050 | 0 | |a HF5549 | |
| 082 | 0 | |a 658.3 |2 20 | |
| 100 | 1 | |a Gilley, Jerry W. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Marketing HRD within organizations |b enhancing the visibility, effectiveness, and credibility of programs |c Jerry W. Gilley ; Steven A. Eggland |
| 264 | 1 | |a San Francisco |b Jossey-Bass |c 1992 | |
| 300 | |a XVII, 242 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a The Jossey-Bass management series | |
| 650 | 4 | |a Personnel - Direction - Marketing | |
| 650 | 4 | |a Personnel management |x Marketing | |
| 650 | 0 | 7 | |a Personalmarketing |0 (DE-588)4260586-6 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Personalmarketing |0 (DE-588)4260586-6 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Eggland, Steven A. |e Verfasser |4 aut | |
| 856 | 4 | 2 | |m HBZ Datenaustausch |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=003889926&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-003889926 | ||
Datensatz im Suchindex
| _version_ | 1804120379368669184 |
|---|---|
| adam_text | Contents
Preface xi
The Authors xvii
1. Why HRD Professionals Must Be Marketing Oriented 1
2. Placing the Organization s Needs First:
Meeting Expectations for HRD 26
3. Generating Interest and Participation in Training 50
4. Initiating a Strategic Marketing Plan for HRD:
The First Steps 74
5. Market Research and Segmentation: Offering
the Right Program at the Right Time 90
6. Setting Program Priorities and Allocating
Limited Resources 108
7. Weighing the Costs and Benefits of
Proposed Programs 138
8. Raising the Visibility of HRD Within
the Organization 153
ix
x Contents
9. Communicating the Values and Benefits
of HRD Persuasively 172
10. Putting Plans into Action: Sixteen Steps
for Marketing HRD Successfully 201
References 231
Index 235
|
| any_adam_object | 1 |
| author | Gilley, Jerry W. Eggland, Steven A. |
| author_facet | Gilley, Jerry W. Eggland, Steven A. |
| author_role | aut aut |
| author_sort | Gilley, Jerry W. |
| author_variant | j w g jw jwg s a e sa sae |
| building | Verbundindex |
| bvnumber | BV006151437 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5549 |
| callnumber-raw | HF5549 |
| callnumber-search | HF5549 |
| callnumber-sort | HF 45549 |
| callnumber-subject | HF - Commerce |
| ctrlnum | (OCoLC)24318459 (DE-599)BVBBV006151437 |
| dewey-full | 658.3 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.3 |
| dewey-search | 658.3 |
| dewey-sort | 3658.3 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01453nam a2200373 c 4500</leader><controlfield tag="001">BV006151437</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">930105s1992 d||| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1555424023</subfield><subfield code="9">1-55542-402-3</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)24318459</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV006151437</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-858</subfield><subfield code="a">DE-188</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5549</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.3</subfield><subfield code="2">20</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Gilley, Jerry W.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Marketing HRD within organizations</subfield><subfield code="b">enhancing the visibility, effectiveness, and credibility of programs</subfield><subfield code="c">Jerry W. Gilley ; Steven A. Eggland</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">San Francisco</subfield><subfield code="b">Jossey-Bass</subfield><subfield code="c">1992</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XVII, 242 S.</subfield><subfield code="b">graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">The Jossey-Bass management series</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Personnel - Direction - Marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Personnel management</subfield><subfield code="x">Marketing</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Personalmarketing</subfield><subfield code="0">(DE-588)4260586-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Personalmarketing</subfield><subfield code="0">(DE-588)4260586-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Eggland, Steven A.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">HBZ Datenaustausch</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=003889926&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-003889926</subfield></datafield></record></collection> |
| id | DE-604.BV006151437 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:41:09Z |
| institution | BVB |
| isbn | 1555424023 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003889926 |
| oclc_num | 24318459 |
| open_access_boolean | |
| owner | DE-858 DE-188 |
| owner_facet | DE-858 DE-188 |
| physical | XVII, 242 S. graph. Darst. |
| publishDate | 1992 |
| publishDateSearch | 1992 |
| publishDateSort | 1992 |
| publisher | Jossey-Bass |
| record_format | marc |
| series2 | The Jossey-Bass management series |
| spelling | Gilley, Jerry W. Verfasser aut Marketing HRD within organizations enhancing the visibility, effectiveness, and credibility of programs Jerry W. Gilley ; Steven A. Eggland San Francisco Jossey-Bass 1992 XVII, 242 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier The Jossey-Bass management series Personnel - Direction - Marketing Personnel management Marketing Personalmarketing (DE-588)4260586-6 gnd rswk-swf Personalmarketing (DE-588)4260586-6 s DE-604 Eggland, Steven A. Verfasser aut HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=003889926&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Gilley, Jerry W. Eggland, Steven A. Marketing HRD within organizations enhancing the visibility, effectiveness, and credibility of programs Personnel - Direction - Marketing Personnel management Marketing Personalmarketing (DE-588)4260586-6 gnd |
| subject_GND | (DE-588)4260586-6 |
| title | Marketing HRD within organizations enhancing the visibility, effectiveness, and credibility of programs |
| title_auth | Marketing HRD within organizations enhancing the visibility, effectiveness, and credibility of programs |
| title_exact_search | Marketing HRD within organizations enhancing the visibility, effectiveness, and credibility of programs |
| title_full | Marketing HRD within organizations enhancing the visibility, effectiveness, and credibility of programs Jerry W. Gilley ; Steven A. Eggland |
| title_fullStr | Marketing HRD within organizations enhancing the visibility, effectiveness, and credibility of programs Jerry W. Gilley ; Steven A. Eggland |
| title_full_unstemmed | Marketing HRD within organizations enhancing the visibility, effectiveness, and credibility of programs Jerry W. Gilley ; Steven A. Eggland |
| title_short | Marketing HRD within organizations |
| title_sort | marketing hrd within organizations enhancing the visibility effectiveness and credibility of programs |
| title_sub | enhancing the visibility, effectiveness, and credibility of programs |
| topic | Personnel - Direction - Marketing Personnel management Marketing Personalmarketing (DE-588)4260586-6 gnd |
| topic_facet | Personnel - Direction - Marketing Personnel management Marketing Personalmarketing |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=003889926&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT gilleyjerryw marketinghrdwithinorganizationsenhancingthevisibilityeffectivenessandcredibilityofprograms AT egglandstevena marketinghrdwithinorganizationsenhancingthevisibilityeffectivenessandcredibilityofprograms |