Basic marketing: a managerial approach 2 Applications in basic marketing : 1991-1992 Ed. - 107 S. : zahlr. Ill.,graph. Darst.
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Homewood, Ill. [u.a.]
Irwin
1992
|
| Schriftenreihe: | The Irwin series in marketing
|
Internformat
MARC
| LEADER | 00000nam a2200000 cc4500 | ||
|---|---|---|---|
| 001 | BV006151311 | ||
| 003 | DE-604 | ||
| 005 | 20140325 | ||
| 007 | t | ||
| 008 | 930105s1992 |||| 00||| eng d | ||
| 035 | |a (OCoLC)631408377 | ||
| 035 | |a (DE-599)BVBBV006151311 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-858 | ||
| 100 | 1 | |a McCarthy, Edmund Jerome |d 1928-2015 |e Verfasser |0 (DE-588)12861949X |4 aut | |
| 245 | 1 | 0 | |a Basic marketing |b a managerial approach |n 2 |p Applications in basic marketing : 1991-1992 Ed. - 107 S. : zahlr. Ill.,graph. Darst. |c E. Jerome McCarthy ; William D. Perreault |
| 264 | 1 | |a Homewood, Ill. [u.a.] |b Irwin |c 1992 | |
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a The Irwin series in marketing | |
| 700 | 1 | |a Perreault, William D. |e Verfasser |4 aut | |
| 700 | 1 | |a Grashof, John F. |e Verfasser |4 aut | |
| 773 | 0 | 8 | |w (DE-604)BV013481605 |g 2 |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-003889844 | ||
Datensatz im Suchindex
| _version_ | 1804120379233402880 |
|---|---|
| any_adam_object | |
| author | McCarthy, Edmund Jerome 1928-2015 Perreault, William D. Grashof, John F. |
| author_GND | (DE-588)12861949X |
| author_facet | McCarthy, Edmund Jerome 1928-2015 Perreault, William D. Grashof, John F. |
| author_role | aut aut aut |
| author_sort | McCarthy, Edmund Jerome 1928-2015 |
| author_variant | e j m ej ejm w d p wd wdp j f g jf jfg |
| building | Verbundindex |
| bvnumber | BV006151311 |
| ctrlnum | (OCoLC)631408377 (DE-599)BVBBV006151311 |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00976nam a2200277 cc4500</leader><controlfield tag="001">BV006151311</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20140325 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">930105s1992 |||| 00||| eng d</controlfield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)631408377</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV006151311</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-858</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">McCarthy, Edmund Jerome</subfield><subfield code="d">1928-2015</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)12861949X</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Basic marketing</subfield><subfield code="b">a managerial approach</subfield><subfield code="n">2</subfield><subfield code="p">Applications in basic marketing : 1991-1992 Ed. - 107 S. : zahlr. Ill.,graph. Darst.</subfield><subfield code="c">E. Jerome McCarthy ; William D. Perreault</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Homewood, Ill. [u.a.]</subfield><subfield code="b">Irwin</subfield><subfield code="c">1992</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">The Irwin series in marketing</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Perreault, William D.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Grashof, John F.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="773" ind1="0" ind2="8"><subfield code="w">(DE-604)BV013481605</subfield><subfield code="g">2</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-003889844</subfield></datafield></record></collection> |
| id | DE-604.BV006151311 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T16:41:09Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003889844 |
| oclc_num | 631408377 |
| open_access_boolean | |
| owner | DE-858 |
| owner_facet | DE-858 |
| publishDate | 1992 |
| publishDateSearch | 1992 |
| publishDateSort | 1992 |
| publisher | Irwin |
| record_format | marc |
| series2 | The Irwin series in marketing |
| spelling | McCarthy, Edmund Jerome 1928-2015 Verfasser (DE-588)12861949X aut Basic marketing a managerial approach 2 Applications in basic marketing : 1991-1992 Ed. - 107 S. : zahlr. Ill.,graph. Darst. E. Jerome McCarthy ; William D. Perreault Homewood, Ill. [u.a.] Irwin 1992 txt rdacontent n rdamedia nc rdacarrier The Irwin series in marketing Perreault, William D. Verfasser aut Grashof, John F. Verfasser aut (DE-604)BV013481605 2 |
| spellingShingle | McCarthy, Edmund Jerome 1928-2015 Perreault, William D. Grashof, John F. Basic marketing a managerial approach |
| title | Basic marketing a managerial approach |
| title_auth | Basic marketing a managerial approach |
| title_exact_search | Basic marketing a managerial approach |
| title_full | Basic marketing a managerial approach 2 Applications in basic marketing : 1991-1992 Ed. - 107 S. : zahlr. Ill.,graph. Darst. E. Jerome McCarthy ; William D. Perreault |
| title_fullStr | Basic marketing a managerial approach 2 Applications in basic marketing : 1991-1992 Ed. - 107 S. : zahlr. Ill.,graph. Darst. E. Jerome McCarthy ; William D. Perreault |
| title_full_unstemmed | Basic marketing a managerial approach 2 Applications in basic marketing : 1991-1992 Ed. - 107 S. : zahlr. Ill.,graph. Darst. E. Jerome McCarthy ; William D. Perreault |
| title_short | Basic marketing |
| title_sort | basic marketing a managerial approach applications in basic marketing 1991 1992 ed 107 s zahlr ill graph darst |
| title_sub | a managerial approach |
| volume_link | (DE-604)BV013481605 |
| work_keys_str_mv | AT mccarthyedmundjerome basicmarketingamanagerialapproach2 AT perreaultwilliamd basicmarketingamanagerialapproach2 AT grashofjohnf basicmarketingamanagerialapproach2 |