Managing new products: the power of innovation
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Englewood Cliffs, NJ
Prentice Hall
1992
|
| Ausgabe: | 2. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XIII, 304 S. graph. Darst. |
| ISBN: | 0135446694 |
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| 100 | 1 | |a Kuczmarski, Thomas D. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Managing new products |b the power of innovation |c Thomas D. Kuczmarski |
| 250 | |a 2. ed. | ||
| 264 | 1 | |a Englewood Cliffs, NJ |b Prentice Hall |c 1992 | |
| 300 | |a XIII, 304 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
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| 650 | 4 | |a Marketing | |
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| 650 | 4 | |a Produits commerciaux - Gestion | |
| 650 | 4 | |a Produits nouveaux | |
| 650 | 7 | |a Produits nouveaux - Gestion |2 ram | |
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a New products | |
| 650 | 4 | |a Product management | |
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Datensatz im Suchindex
| _version_ | 1804120377336528896 |
|---|---|
| adam_text | CONTENTS
PREFACE vii
FOREWORD, by William D. Smithburg xi
1 INTRODUCTION /
2 APPLAUDING THE TEN KEY SUCCESS FACTORS 11
3 CONDUCTING A DIAGNOSTIC AUDIT 49
4 DEVELOPING A NEW PRODUCT STRATEGY 103
5 MANAGING THE NEW PRODUCT PROCESS 160
6 STRUCTURING AND LEADING THE ORGANIZATION 192
7 REWARDING AND MOTIVATING CHAMPIONS 227
V
Contents
INNOVATING FOR THE FUTURE 246
CREATING NEWNESS FOR NONPROFIT
ORGANIZATIONS 261
APPENDIX I 273
APPENDIX II 277
APPENDIX III 292
INDEX 297
|
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| dewey-full | 658.5/75 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.5/75 |
| dewey-search | 658.5/75 |
| dewey-sort | 3658.5 275 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 2. ed. |
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| illustrated | Illustrated |
| indexdate | 2024-07-09T16:41:07Z |
| institution | BVB |
| isbn | 0135446694 |
| language | English |
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| physical | XIII, 304 S. graph. Darst. |
| publishDate | 1992 |
| publishDateSearch | 1992 |
| publishDateSort | 1992 |
| publisher | Prentice Hall |
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| spelling | Kuczmarski, Thomas D. Verfasser aut Managing new products the power of innovation Thomas D. Kuczmarski 2. ed. Englewood Cliffs, NJ Prentice Hall 1992 XIII, 304 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing Marketing ram Produits commerciaux - Gestion Produits nouveaux Produits nouveaux - Gestion ram New products Product management Produktinnovation (DE-588)4047346-6 gnd rswk-swf Produktinnovation (DE-588)4047346-6 s DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=003888672&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Kuczmarski, Thomas D. Managing new products the power of innovation Marketing Marketing ram Produits commerciaux - Gestion Produits nouveaux Produits nouveaux - Gestion ram New products Product management Produktinnovation (DE-588)4047346-6 gnd |
| subject_GND | (DE-588)4047346-6 |
| title | Managing new products the power of innovation |
| title_auth | Managing new products the power of innovation |
| title_exact_search | Managing new products the power of innovation |
| title_full | Managing new products the power of innovation Thomas D. Kuczmarski |
| title_fullStr | Managing new products the power of innovation Thomas D. Kuczmarski |
| title_full_unstemmed | Managing new products the power of innovation Thomas D. Kuczmarski |
| title_short | Managing new products |
| title_sort | managing new products the power of innovation |
| title_sub | the power of innovation |
| topic | Marketing Marketing ram Produits commerciaux - Gestion Produits nouveaux Produits nouveaux - Gestion ram New products Product management Produktinnovation (DE-588)4047346-6 gnd |
| topic_facet | Marketing Produits commerciaux - Gestion Produits nouveaux Produits nouveaux - Gestion New products Product management Produktinnovation |
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