Marketing for health services: a framework for communications, evaluation and total quality management
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Milton Keynes u.a.
Open Univ. Press
1991
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | VIII, 182 S. graph. Darst. |
| ISBN: | 0335154271 033515428X |
Internformat
MARC
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| 264 | 1 | |a Milton Keynes u.a. |b Open Univ. Press |c 1991 | |
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| 650 | 4 | |a Health maintenance organizations |z Great Britain |x Marketing | |
| 650 | 4 | |a Marketing of Health Services |z Great Britain | |
| 650 | 4 | |a Medical care |z Great Britain |x Marketing | |
| 650 | 4 | |a State Medicine |x economics |z Great Britain | |
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Datensatz im Suchindex
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|---|---|
| adam_text | Contents
IX
Preface and Acknowledgements
Chapter I Marketing: the commercial prototype j
Marketing reaches the NHS
Marketing policy and objectives
Assessing consumer demands through market research ^
Producing a marketing mix 2i
Implementing the marketing plan ^
What is marketing?
Chapter! Can marketing apply to NHS health care? And ^
should it? , j
Objections to marketing NHS health care * ^
The objections assessed
Chapters Marketing NHS health care; objective setting ^
through market research .
Practical preliminaries ^
Business planning in the NHS . m r]r*t
Setting service quality specifications through evaluation and market ^
research 73
Specifying clinical outcomes
Chapter 4 Market research in the NHS go
Using market research as a decision support technique ^
Developing market research instruments ^
Carrying out the market research io8
The market research infrastructure
112
Chapters NHS marketing mix
Product mix decisions: core services and service contracts
vi Marketing/or health services
Promotions: deciding the communication strategy 124
Communications: messages and media 131
Chapter 6 Service design and tracking 143
Service design and organization 143
Service delivery 154
Tracking 159
Postscript: Marketing, internal markets and health service
structure 167
References and notes 168
Index 179
|
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| dewey-full | 362.1/068/8 |
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| discipline | Soziologie Wirtschaftswissenschaften |
| edition | 1. publ. |
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| geographic | Großbritannien |
| geographic_facet | Großbritannien |
| id | DE-604.BV006144995 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:41:01Z |
| institution | BVB |
| isbn | 0335154271 033515428X |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003884833 |
| oclc_num | 27432924 |
| open_access_boolean | |
| owner | DE-703 DE-739 |
| owner_facet | DE-703 DE-739 |
| physical | VIII, 182 S. graph. Darst. |
| publishDate | 1991 |
| publishDateSearch | 1991 |
| publishDateSort | 1991 |
| publisher | Open Univ. Press |
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| spelling | Sheaff, Rod Verfasser aut Marketing for health services a framework for communications, evaluation and total quality management Rod Sheaff 1. publ. Milton Keynes u.a. Open Univ. Press 1991 VIII, 182 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier National Health Service (Great Britain) Health maintenance organizations Great Britain Marketing Marketing of Health Services Great Britain Medical care Great Britain Marketing State Medicine economics Great Britain Gesundheitswesen (DE-588)4020775-4 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Großbritannien Gesundheitswesen (DE-588)4020775-4 s Marketing (DE-588)4037589-4 s DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=003884833&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Sheaff, Rod Marketing for health services a framework for communications, evaluation and total quality management National Health Service (Great Britain) Health maintenance organizations Great Britain Marketing Marketing of Health Services Great Britain Medical care Great Britain Marketing State Medicine economics Great Britain Gesundheitswesen (DE-588)4020775-4 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4020775-4 (DE-588)4037589-4 |
| title | Marketing for health services a framework for communications, evaluation and total quality management |
| title_auth | Marketing for health services a framework for communications, evaluation and total quality management |
| title_exact_search | Marketing for health services a framework for communications, evaluation and total quality management |
| title_full | Marketing for health services a framework for communications, evaluation and total quality management Rod Sheaff |
| title_fullStr | Marketing for health services a framework for communications, evaluation and total quality management Rod Sheaff |
| title_full_unstemmed | Marketing for health services a framework for communications, evaluation and total quality management Rod Sheaff |
| title_short | Marketing for health services |
| title_sort | marketing for health services a framework for communications evaluation and total quality management |
| title_sub | a framework for communications, evaluation and total quality management |
| topic | National Health Service (Great Britain) Health maintenance organizations Great Britain Marketing Marketing of Health Services Great Britain Medical care Great Britain Marketing State Medicine economics Great Britain Gesundheitswesen (DE-588)4020775-4 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | National Health Service (Great Britain) Health maintenance organizations Great Britain Marketing Marketing of Health Services Great Britain Medical care Great Britain Marketing State Medicine economics Great Britain Gesundheitswesen Marketing Großbritannien |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=003884833&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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