Marketing communication and promotion: text and cases
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Columbus, Ohio
Grid
1984
|
| Ausgabe: | 3. ed. |
| Schriftenreihe: | Grid series in marketing
|
| Schlagworte: | |
| Beschreibung: | X, 494 S. Ill., graph. Darst. |
| ISBN: | 0882442643 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV006140543 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | t | ||
| 008 | 921030s1984 ad|| |||| 00||| eng d | ||
| 020 | |a 0882442643 |9 0-88244-264-3 | ||
| 035 | |a (OCoLC)9323225 | ||
| 035 | |a (DE-599)BVBBV006140543 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-703 | ||
| 050 | 0 | |a HF5415.123 | |
| 082 | 0 | |a 658.8 |2 19 | |
| 084 | |a QP 621 |0 (DE-625)141912: |2 rvk | ||
| 100 | 1 | |a Nickels, William G. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Marketing communication and promotion |b text and cases |
| 250 | |a 3. ed. | ||
| 264 | 1 | |a Columbus, Ohio |b Grid |c 1984 | |
| 300 | |a X, 494 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Grid series in marketing | |
| 650 | 4 | |a Communication in marketing | |
| 650 | 4 | |a Marketing | |
| 650 | 0 | 7 | |a Sales-promotion |0 (DE-588)4076968-9 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Kommunikation |0 (DE-588)4031883-7 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Sales-promotion |0 (DE-588)4076968-9 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 1 | 1 | |a Kommunikation |0 (DE-588)4031883-7 |D s |
| 689 | 1 | |5 DE-604 | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-003881330 | ||
Datensatz im Suchindex
| _version_ | 1804120366070628352 |
|---|---|
| any_adam_object | |
| author | Nickels, William G. |
| author_facet | Nickels, William G. |
| author_role | aut |
| author_sort | Nickels, William G. |
| author_variant | w g n wg wgn |
| building | Verbundindex |
| bvnumber | BV006140543 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.123 |
| callnumber-search | HF5415.123 |
| callnumber-sort | HF 45415.123 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 621 |
| ctrlnum | (OCoLC)9323225 (DE-599)BVBBV006140543 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 3. ed. |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01333nam a2200433 c 4500</leader><controlfield tag="001">BV006140543</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">921030s1984 ad|| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0882442643</subfield><subfield code="9">0-88244-264-3</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)9323225</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV006140543</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-703</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5415.123</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8</subfield><subfield code="2">19</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 621</subfield><subfield code="0">(DE-625)141912:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Nickels, William G.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Marketing communication and promotion</subfield><subfield code="b">text and cases</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">3. ed.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Columbus, Ohio</subfield><subfield code="b">Grid</subfield><subfield code="c">1984</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">X, 494 S.</subfield><subfield code="b">Ill., graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Grid series in marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Communication in marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Sales-promotion</subfield><subfield code="0">(DE-588)4076968-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Kommunikation</subfield><subfield code="0">(DE-588)4031883-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Sales-promotion</subfield><subfield code="0">(DE-588)4076968-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="1"><subfield code="a">Kommunikation</subfield><subfield code="0">(DE-588)4031883-7</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-003881330</subfield></datafield></record></collection> |
| id | DE-604.BV006140543 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:40:56Z |
| institution | BVB |
| isbn | 0882442643 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003881330 |
| oclc_num | 9323225 |
| open_access_boolean | |
| owner | DE-703 |
| owner_facet | DE-703 |
| physical | X, 494 S. Ill., graph. Darst. |
| publishDate | 1984 |
| publishDateSearch | 1984 |
| publishDateSort | 1984 |
| publisher | Grid |
| record_format | marc |
| series2 | Grid series in marketing |
| spelling | Nickels, William G. Verfasser aut Marketing communication and promotion text and cases 3. ed. Columbus, Ohio Grid 1984 X, 494 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Grid series in marketing Communication in marketing Marketing Sales-promotion (DE-588)4076968-9 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Kommunikation (DE-588)4031883-7 gnd rswk-swf Sales-promotion (DE-588)4076968-9 s DE-604 Marketing (DE-588)4037589-4 s Kommunikation (DE-588)4031883-7 s |
| spellingShingle | Nickels, William G. Marketing communication and promotion text and cases Communication in marketing Marketing Sales-promotion (DE-588)4076968-9 gnd Marketing (DE-588)4037589-4 gnd Kommunikation (DE-588)4031883-7 gnd |
| subject_GND | (DE-588)4076968-9 (DE-588)4037589-4 (DE-588)4031883-7 |
| title | Marketing communication and promotion text and cases |
| title_auth | Marketing communication and promotion text and cases |
| title_exact_search | Marketing communication and promotion text and cases |
| title_full | Marketing communication and promotion text and cases |
| title_fullStr | Marketing communication and promotion text and cases |
| title_full_unstemmed | Marketing communication and promotion text and cases |
| title_short | Marketing communication and promotion |
| title_sort | marketing communication and promotion text and cases |
| title_sub | text and cases |
| topic | Communication in marketing Marketing Sales-promotion (DE-588)4076968-9 gnd Marketing (DE-588)4037589-4 gnd Kommunikation (DE-588)4031883-7 gnd |
| topic_facet | Communication in marketing Marketing Sales-promotion Kommunikation |
| work_keys_str_mv | AT nickelswilliamg marketingcommunicationandpromotiontextandcases |