Consumer behavior and the practice of marketing:
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Columbus u.a.
Merrill
1987
|
| Edition: | 3. ed. |
| Subjects: | |
| Physical Description: | XIV, 776 S. Ill., graph. Darst. |
| ISBN: | 0675204631 |
Staff View
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV006137366 | ||
| 003 | DE-604 | ||
| 005 | 20010219 | ||
| 007 | t | ||
| 008 | 921030s1987 ad|| |||| 00||| eng d | ||
| 020 | |a 0675204631 |9 0-675-20463-1 | ||
| 035 | |a (OCoLC)16131790 | ||
| 035 | |a (DE-599)BVBBV006137366 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-703 | ||
| 050 | 0 | |a HF5415.3 | |
| 082 | 0 | |a 658.8/342 |2 19 | |
| 084 | |a QW 300 |0 (DE-625)142175: |2 rvk | ||
| 100 | 1 | |a Runyon, Kenneth E. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Consumer behavior and the practice of marketing |c Kenneth E. Runyon ; David W. Stewart |
| 250 | |a 3. ed. | ||
| 264 | 1 | |a Columbus u.a. |b Merrill |c 1987 | |
| 300 | |a XIV, 776 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Comportement du consommateur | |
| 650 | 7 | |a Consommateurs - Attitudes |2 ram | |
| 650 | 4 | |a Motivation | |
| 650 | 4 | |a Recherche en marketing | |
| 650 | 4 | |a Consumer behavior | |
| 650 | 4 | |a Marketing research | |
| 650 | 4 | |a Motivation research (Marketing) | |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Verbraucherverhalten |0 (DE-588)4062644-1 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Verbraucherverhalten |0 (DE-588)4062644-1 |D s |
| 689 | 0 | 1 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Stewart, David W. C. |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-003878804 | ||
Record in the Search Index
| _version_ | 1804120362211868672 |
|---|---|
| any_adam_object | |
| author | Runyon, Kenneth E. Stewart, David W. C. |
| author_facet | Runyon, Kenneth E. Stewart, David W. C. |
| author_role | aut aut |
| author_sort | Runyon, Kenneth E. |
| author_variant | k e r ke ker d w c s dwc dwcs |
| building | Verbundindex |
| bvnumber | BV006137366 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.3 |
| callnumber-search | HF5415.3 |
| callnumber-sort | HF 45415.3 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QW 300 |
| ctrlnum | (OCoLC)16131790 (DE-599)BVBBV006137366 |
| dewey-full | 658.8/342 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/342 |
| dewey-search | 658.8/342 |
| dewey-sort | 3658.8 3342 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 3. ed. |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01460nam a2200457 c 4500</leader><controlfield tag="001">BV006137366</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20010219 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">921030s1987 ad|| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0675204631</subfield><subfield code="9">0-675-20463-1</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)16131790</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV006137366</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-703</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5415.3</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/342</subfield><subfield code="2">19</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QW 300</subfield><subfield code="0">(DE-625)142175:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Runyon, Kenneth E.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Consumer behavior and the practice of marketing</subfield><subfield code="c">Kenneth E. Runyon ; David W. Stewart</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">3. ed.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Columbus u.a.</subfield><subfield code="b">Merrill</subfield><subfield code="c">1987</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XIV, 776 S.</subfield><subfield code="b">Ill., graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Comportement du consommateur</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Consommateurs - Attitudes</subfield><subfield code="2">ram</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Motivation</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Recherche en marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Consumer behavior</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing research</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Motivation research (Marketing)</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Verbraucherverhalten</subfield><subfield code="0">(DE-588)4062644-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Verbraucherverhalten</subfield><subfield code="0">(DE-588)4062644-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Stewart, David W. C.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-003878804</subfield></datafield></record></collection> |
| id | DE-604.BV006137366 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:40:53Z |
| institution | BVB |
| isbn | 0675204631 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003878804 |
| oclc_num | 16131790 |
| open_access_boolean | |
| owner | DE-703 |
| owner_facet | DE-703 |
| physical | XIV, 776 S. Ill., graph. Darst. |
| publishDate | 1987 |
| publishDateSearch | 1987 |
| publishDateSort | 1987 |
| publisher | Merrill |
| record_format | marc |
| spelling | Runyon, Kenneth E. Verfasser aut Consumer behavior and the practice of marketing Kenneth E. Runyon ; David W. Stewart 3. ed. Columbus u.a. Merrill 1987 XIV, 776 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Comportement du consommateur Consommateurs - Attitudes ram Motivation Recherche en marketing Consumer behavior Marketing research Motivation research (Marketing) Marketing (DE-588)4037589-4 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 s Marketing (DE-588)4037589-4 s DE-604 Stewart, David W. C. Verfasser aut |
| spellingShingle | Runyon, Kenneth E. Stewart, David W. C. Consumer behavior and the practice of marketing Comportement du consommateur Consommateurs - Attitudes ram Motivation Recherche en marketing Consumer behavior Marketing research Motivation research (Marketing) Marketing (DE-588)4037589-4 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4062644-1 |
| title | Consumer behavior and the practice of marketing |
| title_auth | Consumer behavior and the practice of marketing |
| title_exact_search | Consumer behavior and the practice of marketing |
| title_full | Consumer behavior and the practice of marketing Kenneth E. Runyon ; David W. Stewart |
| title_fullStr | Consumer behavior and the practice of marketing Kenneth E. Runyon ; David W. Stewart |
| title_full_unstemmed | Consumer behavior and the practice of marketing Kenneth E. Runyon ; David W. Stewart |
| title_short | Consumer behavior and the practice of marketing |
| title_sort | consumer behavior and the practice of marketing |
| topic | Comportement du consommateur Consommateurs - Attitudes ram Motivation Recherche en marketing Consumer behavior Marketing research Motivation research (Marketing) Marketing (DE-588)4037589-4 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| topic_facet | Comportement du consommateur Consommateurs - Attitudes Motivation Recherche en marketing Consumer behavior Marketing research Motivation research (Marketing) Marketing Verbraucherverhalten |
| work_keys_str_mv | AT runyonkennethe consumerbehaviorandthepracticeofmarketing AT stewartdavidwc consumerbehaviorandthepracticeofmarketing |