Consumer behavior and the practice of marketing:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Columbus u.a.
Merrill
1987
|
| Ausgabe: | 3. ed. |
| Schlagworte: | |
| Beschreibung: | XIV, 776 S. Ill., graph. Darst. |
| ISBN: | 0675204631 |
Internformat
MARC
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| 003 | DE-604 | ||
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| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
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| 084 | |a QW 300 |0 (DE-625)142175: |2 rvk | ||
| 100 | 1 | |a Runyon, Kenneth E. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Consumer behavior and the practice of marketing |c Kenneth E. Runyon ; David W. Stewart |
| 250 | |a 3. ed. | ||
| 264 | 1 | |a Columbus u.a. |b Merrill |c 1987 | |
| 300 | |a XIV, 776 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Comportement du consommateur | |
| 650 | 7 | |a Consommateurs - Attitudes |2 ram | |
| 650 | 4 | |a Motivation | |
| 650 | 4 | |a Recherche en marketing | |
| 650 | 4 | |a Consumer behavior | |
| 650 | 4 | |a Marketing research | |
| 650 | 4 | |a Motivation research (Marketing) | |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Verbraucherverhalten |0 (DE-588)4062644-1 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Verbraucherverhalten |0 (DE-588)4062644-1 |D s |
| 689 | 0 | 1 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Stewart, David W. C. |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-003878804 | ||
Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Runyon, Kenneth E. Stewart, David W. C. |
| author_facet | Runyon, Kenneth E. Stewart, David W. C. |
| author_role | aut aut |
| author_sort | Runyon, Kenneth E. |
| author_variant | k e r ke ker d w c s dwc dwcs |
| building | Verbundindex |
| bvnumber | BV006137366 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.3 |
| callnumber-search | HF5415.3 |
| callnumber-sort | HF 45415.3 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QW 300 |
| ctrlnum | (OCoLC)16131790 (DE-599)BVBBV006137366 |
| dewey-full | 658.8/342 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/342 |
| dewey-search | 658.8/342 |
| dewey-sort | 3658.8 3342 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 3. ed. |
| format | Book |
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| id | DE-604.BV006137366 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:40:53Z |
| institution | BVB |
| isbn | 0675204631 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003878804 |
| oclc_num | 16131790 |
| open_access_boolean | |
| owner | DE-703 |
| owner_facet | DE-703 |
| physical | XIV, 776 S. Ill., graph. Darst. |
| publishDate | 1987 |
| publishDateSearch | 1987 |
| publishDateSort | 1987 |
| publisher | Merrill |
| record_format | marc |
| spelling | Runyon, Kenneth E. Verfasser aut Consumer behavior and the practice of marketing Kenneth E. Runyon ; David W. Stewart 3. ed. Columbus u.a. Merrill 1987 XIV, 776 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Comportement du consommateur Consommateurs - Attitudes ram Motivation Recherche en marketing Consumer behavior Marketing research Motivation research (Marketing) Marketing (DE-588)4037589-4 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 s Marketing (DE-588)4037589-4 s DE-604 Stewart, David W. C. Verfasser aut |
| spellingShingle | Runyon, Kenneth E. Stewart, David W. C. Consumer behavior and the practice of marketing Comportement du consommateur Consommateurs - Attitudes ram Motivation Recherche en marketing Consumer behavior Marketing research Motivation research (Marketing) Marketing (DE-588)4037589-4 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4062644-1 |
| title | Consumer behavior and the practice of marketing |
| title_auth | Consumer behavior and the practice of marketing |
| title_exact_search | Consumer behavior and the practice of marketing |
| title_full | Consumer behavior and the practice of marketing Kenneth E. Runyon ; David W. Stewart |
| title_fullStr | Consumer behavior and the practice of marketing Kenneth E. Runyon ; David W. Stewart |
| title_full_unstemmed | Consumer behavior and the practice of marketing Kenneth E. Runyon ; David W. Stewart |
| title_short | Consumer behavior and the practice of marketing |
| title_sort | consumer behavior and the practice of marketing |
| topic | Comportement du consommateur Consommateurs - Attitudes ram Motivation Recherche en marketing Consumer behavior Marketing research Motivation research (Marketing) Marketing (DE-588)4037589-4 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| topic_facet | Comportement du consommateur Consommateurs - Attitudes Motivation Recherche en marketing Consumer behavior Marketing research Motivation research (Marketing) Marketing Verbraucherverhalten |
| work_keys_str_mv | AT runyonkennethe consumerbehaviorandthepracticeofmarketing AT stewartdavidwc consumerbehaviorandthepracticeofmarketing |