Advertising management: Cases and concepts
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Columbus, OH
Grid
1978
|
| Schriftenreihe: | Grid series in advertising and journalism.
|
| Schlagworte: | |
| Beschreibung: | XIV, 298 S. graph. Darst. |
| ISBN: | 0882441434 |
Internformat
MARC
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| 100 | 1 | |a Patti, Charles H. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Advertising management |b Cases and concepts |c Charles H. Patti ; John H. Murphy* |
| 264 | 1 | |a Columbus, OH |b Grid |c 1978 | |
| 300 | |a XIV, 298 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
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| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Grid series in advertising and journalism. | |
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| 700 | 1 | |a Murphy, John H. |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-003877517 | ||
Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Patti, Charles H. Murphy, John H. |
| author_facet | Patti, Charles H. Murphy, John H. |
| author_role | aut aut |
| author_sort | Patti, Charles H. |
| author_variant | c h p ch chp j h m jh jhm |
| building | Verbundindex |
| bvnumber | BV006135784 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5827 |
| callnumber-raw | HF5827 |
| callnumber-search | HF5827 |
| callnumber-sort | HF 45827 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 630 |
| ctrlnum | (OCoLC)3893011 (DE-599)BVBBV006135784 |
| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV006135784 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:40:51Z |
| institution | BVB |
| isbn | 0882441434 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003877517 |
| oclc_num | 3893011 |
| open_access_boolean | |
| owner | DE-703 DE-739 DE-B170 DE-188 |
| owner_facet | DE-703 DE-739 DE-B170 DE-188 |
| physical | XIV, 298 S. graph. Darst. |
| publishDate | 1978 |
| publishDateSearch | 1978 |
| publishDateSort | 1978 |
| publisher | Grid |
| record_format | marc |
| series2 | Grid series in advertising and journalism. |
| spelling | Patti, Charles H. Verfasser aut Advertising management Cases and concepts Charles H. Patti ; John H. Murphy* Columbus, OH Grid 1978 XIV, 298 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Grid series in advertising and journalism. Advertising Management Werbung (DE-588)4065541-6 gnd rswk-swf Management (DE-588)4037278-9 gnd rswk-swf Management (DE-588)4037278-9 s Werbung (DE-588)4065541-6 s DE-604 Murphy, John H. Verfasser aut |
| spellingShingle | Patti, Charles H. Murphy, John H. Advertising management Cases and concepts Advertising Management Werbung (DE-588)4065541-6 gnd Management (DE-588)4037278-9 gnd |
| subject_GND | (DE-588)4065541-6 (DE-588)4037278-9 |
| title | Advertising management Cases and concepts |
| title_auth | Advertising management Cases and concepts |
| title_exact_search | Advertising management Cases and concepts |
| title_full | Advertising management Cases and concepts Charles H. Patti ; John H. Murphy* |
| title_fullStr | Advertising management Cases and concepts Charles H. Patti ; John H. Murphy* |
| title_full_unstemmed | Advertising management Cases and concepts Charles H. Patti ; John H. Murphy* |
| title_short | Advertising management |
| title_sort | advertising management cases and concepts |
| title_sub | Cases and concepts |
| topic | Advertising Management Werbung (DE-588)4065541-6 gnd Management (DE-588)4037278-9 gnd |
| topic_facet | Advertising Management Werbung Management |
| work_keys_str_mv | AT patticharlesh advertisingmanagementcasesandconcepts AT murphyjohnh advertisingmanagementcasesandconcepts |