Public relations for marketing management:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London [u.a.]
Macmillan
1978
|
| Schriftenreihe: | Macmillan studies in marketing management
|
| Schlagworte: | |
| Beschreibung: | X, 182 S. graph. Darst. |
| ISBN: | 0333232445 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV006135401 | ||
| 003 | DE-604 | ||
| 005 | 20151026 | ||
| 007 | t | ||
| 008 | 921030s1978 d||| |||| 00||| eng d | ||
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| 035 | |a (DE-599)BVBBV006135401 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-703 |a DE-739 |a DE-83 |a DE-188 | ||
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| 100 | 1 | |a Jefkins, Frank |d 1920- |e Verfasser |0 (DE-588)170149390 |4 aut | |
| 245 | 1 | 0 | |a Public relations for marketing management |c Frank Jefkins |
| 264 | 1 | |a London [u.a.] |b Macmillan |c 1978 | |
| 300 | |a X, 182 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Macmillan studies in marketing management | |
| 650 | 4 | |a Marketing - Relations publiques | |
| 650 | 4 | |a Marketing |x Management |x Public relations | |
| 650 | 0 | 7 | |a Öffentlichkeitsarbeit |0 (DE-588)4043188-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Kundengruppenmanagement |0 (DE-588)4197319-7 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | 1 | |a Öffentlichkeitsarbeit |0 (DE-588)4043188-5 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Kundengruppenmanagement |0 (DE-588)4197319-7 |D s |
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| 999 | |a oai:aleph.bib-bvb.de:BVB01-003877184 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804120359724646400 |
|---|---|
| any_adam_object | |
| author | Jefkins, Frank 1920- |
| author_GND | (DE-588)170149390 |
| author_facet | Jefkins, Frank 1920- |
| author_role | aut |
| author_sort | Jefkins, Frank 1920- |
| author_variant | f j fj |
| building | Verbundindex |
| bvnumber | BV006135401 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.13 |
| callnumber-search | HF5415.13 |
| callnumber-sort | HF 45415.13 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 630 QP 637 |
| ctrlnum | (OCoLC)4683233 (DE-599)BVBBV006135401 |
| dewey-full | 658.8/12 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/12 |
| dewey-search | 658.8/12 |
| dewey-sort | 3658.8 212 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV006135401 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:40:50Z |
| institution | BVB |
| isbn | 0333232445 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003877184 |
| oclc_num | 4683233 |
| open_access_boolean | |
| owner | DE-703 DE-739 DE-83 DE-188 |
| owner_facet | DE-703 DE-739 DE-83 DE-188 |
| physical | X, 182 S. graph. Darst. |
| publishDate | 1978 |
| publishDateSearch | 1978 |
| publishDateSort | 1978 |
| publisher | Macmillan |
| record_format | marc |
| series2 | Macmillan studies in marketing management |
| spelling | Jefkins, Frank 1920- Verfasser (DE-588)170149390 aut Public relations for marketing management Frank Jefkins London [u.a.] Macmillan 1978 X, 182 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Macmillan studies in marketing management Marketing - Relations publiques Marketing Management Public relations Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Kundengruppenmanagement (DE-588)4197319-7 gnd rswk-swf Marketing (DE-588)4037589-4 s Öffentlichkeitsarbeit (DE-588)4043188-5 s DE-604 Kundengruppenmanagement (DE-588)4197319-7 s 1\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Jefkins, Frank 1920- Public relations for marketing management Marketing - Relations publiques Marketing Management Public relations Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Marketing (DE-588)4037589-4 gnd Kundengruppenmanagement (DE-588)4197319-7 gnd |
| subject_GND | (DE-588)4043188-5 (DE-588)4037589-4 (DE-588)4197319-7 |
| title | Public relations for marketing management |
| title_auth | Public relations for marketing management |
| title_exact_search | Public relations for marketing management |
| title_full | Public relations for marketing management Frank Jefkins |
| title_fullStr | Public relations for marketing management Frank Jefkins |
| title_full_unstemmed | Public relations for marketing management Frank Jefkins |
| title_short | Public relations for marketing management |
| title_sort | public relations for marketing management |
| topic | Marketing - Relations publiques Marketing Management Public relations Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Marketing (DE-588)4037589-4 gnd Kundengruppenmanagement (DE-588)4197319-7 gnd |
| topic_facet | Marketing - Relations publiques Marketing Management Public relations Öffentlichkeitsarbeit Marketing Kundengruppenmanagement |
| work_keys_str_mv | AT jefkinsfrank publicrelationsformarketingmanagement |