Non-verbal measurement of emotional advertising effects:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | German |
| Veröffentlicht: |
Saarbrücken
Inst. für Konsum- u. Verhaltensforschung
1984
|
| Schlagworte: | |
| Beschreibung: | 32 S. |
Internformat
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Datensatz im Suchindex
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| any_adam_object | |
| author | Kroeber-Riel, Werner 1934-1995 |
| author_GND | (DE-588)119219344 |
| author_facet | Kroeber-Riel, Werner 1934-1995 |
| author_role | aut |
| author_sort | Kroeber-Riel, Werner 1934-1995 |
| author_variant | w k r wkr |
| building | Verbundindex |
| bvnumber | BV006120301 |
| classification_rvk | QP 634 |
| ctrlnum | (OCoLC)310962967 (DE-599)BVBBV006120301 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV006120301 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T16:40:35Z |
| institution | BVB |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003866521 |
| oclc_num | 310962967 |
| open_access_boolean | |
| owner | DE-703 DE-N2 DE-188 |
| owner_facet | DE-703 DE-N2 DE-188 |
| physical | 32 S. |
| publishDate | 1984 |
| publishDateSearch | 1984 |
| publishDateSort | 1984 |
| publisher | Inst. für Konsum- u. Verhaltensforschung |
| record_format | marc |
| spelling | Kroeber-Riel, Werner 1934-1995 Verfasser (DE-588)119219344 aut Non-verbal measurement of emotional advertising effects Saarbrücken Inst. für Konsum- u. Verhaltensforschung 1984 32 S. txt rdacontent n rdamedia nc rdacarrier Messung (DE-588)4038852-9 gnd rswk-swf Werbewirkung (DE-588)4189647-6 gnd rswk-swf Werbewirkung (DE-588)4189647-6 s Messung (DE-588)4038852-9 s DE-604 |
| spellingShingle | Kroeber-Riel, Werner 1934-1995 Non-verbal measurement of emotional advertising effects Messung (DE-588)4038852-9 gnd Werbewirkung (DE-588)4189647-6 gnd |
| subject_GND | (DE-588)4038852-9 (DE-588)4189647-6 |
| title | Non-verbal measurement of emotional advertising effects |
| title_auth | Non-verbal measurement of emotional advertising effects |
| title_exact_search | Non-verbal measurement of emotional advertising effects |
| title_full | Non-verbal measurement of emotional advertising effects |
| title_fullStr | Non-verbal measurement of emotional advertising effects |
| title_full_unstemmed | Non-verbal measurement of emotional advertising effects |
| title_short | Non-verbal measurement of emotional advertising effects |
| title_sort | non verbal measurement of emotional advertising effects |
| topic | Messung (DE-588)4038852-9 gnd Werbewirkung (DE-588)4189647-6 gnd |
| topic_facet | Messung Werbewirkung |
| work_keys_str_mv | AT kroeberrielwerner nonverbalmeasurementofemotionaladvertisingeffects |