Marketing research: an applied approach
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York u.a.
McGraw-Hill
1991
|
| Ausgabe: | 4. ed. |
| Schriftenreihe: | McGraw-Hill series in marketing
|
| Schlagworte: | |
| Beschreibung: | XXI, 856 S. Ill., graph. Darst., Kt. |
| ISBN: | 0070347573 0071009930 |
Internformat
MARC
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| 245 | 1 | 0 | |a Marketing research |b an applied approach |c Thomas C. Kinnear ; James R. Taylor |
| 250 | |a 4. ed. | ||
| 264 | 1 | |a New York u.a. |b McGraw-Hill |c 1991 | |
| 300 | |a XXI, 856 S. |b Ill., graph. Darst., Kt. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a McGraw-Hill series in marketing | |
| 650 | 4 | |a Marketing - Gestion | |
| 650 | 4 | |a Marketing - Recherche | |
| 650 | 7 | |a Marktonderzoek |2 gtt | |
| 650 | 4 | |a Marketing research | |
| 650 | 4 | |a Marketing |x Management | |
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Datensatz im Suchindex
| _version_ | 1804120343744348160 |
|---|---|
| any_adam_object | |
| author | Kinnear, Thomas C. Taylor, James R. |
| author_facet | Kinnear, Thomas C. Taylor, James R. |
| author_role | aut aut |
| author_sort | Kinnear, Thomas C. |
| author_variant | t c k tc tck j r t jr jrt |
| building | Verbundindex |
| bvnumber | BV006120073 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.2 |
| callnumber-search | HF5415.2 |
| callnumber-sort | HF 45415.2 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 611 |
| ctrlnum | (OCoLC)22274679 (DE-599)BVBBV006120073 |
| dewey-full | 658.8/3 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/3 |
| dewey-search | 658.8/3 |
| dewey-sort | 3658.8 13 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 4. ed. |
| format | Book |
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| id | DE-604.BV006120073 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:40:35Z |
| institution | BVB |
| isbn | 0070347573 0071009930 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003866351 |
| oclc_num | 22274679 |
| open_access_boolean | |
| owner | DE-703 DE-20 DE-N2 |
| owner_facet | DE-703 DE-20 DE-N2 |
| physical | XXI, 856 S. Ill., graph. Darst., Kt. |
| publishDate | 1991 |
| publishDateSearch | 1991 |
| publishDateSort | 1991 |
| publisher | McGraw-Hill |
| record_format | marc |
| series2 | McGraw-Hill series in marketing |
| spelling | Kinnear, Thomas C. Verfasser aut Marketing research an applied approach Thomas C. Kinnear ; James R. Taylor 4. ed. New York u.a. McGraw-Hill 1991 XXI, 856 S. Ill., graph. Darst., Kt. txt rdacontent n rdamedia nc rdacarrier McGraw-Hill series in marketing Marketing - Gestion Marketing - Recherche Marktonderzoek gtt Marketing research Marketing Management Marketingforschung (DE-588)4200055-5 gnd rswk-swf Marktforschung (DE-588)4037630-8 gnd rswk-swf Diskette (DE-588)4122115-1 gnd rswk-swf Absatzmarktforschung (DE-588)4200056-7 gnd rswk-swf Marktforschung (DE-588)4037630-8 s DE-604 Marketingforschung (DE-588)4200055-5 s Diskette (DE-588)4122115-1 s 1\p DE-604 Absatzmarktforschung (DE-588)4200056-7 s 2\p DE-604 Taylor, James R. Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Kinnear, Thomas C. Taylor, James R. Marketing research an applied approach Marketing - Gestion Marketing - Recherche Marktonderzoek gtt Marketing research Marketing Management Marketingforschung (DE-588)4200055-5 gnd Marktforschung (DE-588)4037630-8 gnd Diskette (DE-588)4122115-1 gnd Absatzmarktforschung (DE-588)4200056-7 gnd |
| subject_GND | (DE-588)4200055-5 (DE-588)4037630-8 (DE-588)4122115-1 (DE-588)4200056-7 |
| title | Marketing research an applied approach |
| title_auth | Marketing research an applied approach |
| title_exact_search | Marketing research an applied approach |
| title_full | Marketing research an applied approach Thomas C. Kinnear ; James R. Taylor |
| title_fullStr | Marketing research an applied approach Thomas C. Kinnear ; James R. Taylor |
| title_full_unstemmed | Marketing research an applied approach Thomas C. Kinnear ; James R. Taylor |
| title_short | Marketing research |
| title_sort | marketing research an applied approach |
| title_sub | an applied approach |
| topic | Marketing - Gestion Marketing - Recherche Marktonderzoek gtt Marketing research Marketing Management Marketingforschung (DE-588)4200055-5 gnd Marktforschung (DE-588)4037630-8 gnd Diskette (DE-588)4122115-1 gnd Absatzmarktforschung (DE-588)4200056-7 gnd |
| topic_facet | Marketing - Gestion Marketing - Recherche Marktonderzoek Marketing research Marketing Management Marketingforschung Marktforschung Diskette Absatzmarktforschung |
| work_keys_str_mv | AT kinnearthomasc marketingresearchanappliedapproach AT taylorjamesr marketingresearchanappliedapproach |