APA (7th ed.) Citation

Howard, J. A. (1989). Consumer behavior in marketing strategy. Prentice Hall.

Chicago Style (17th ed.) Citation

Howard, John A. Consumer Behavior in Marketing Strategy. Englewood Cliffs, NJ: Prentice Hall, 1989.

MLA (9th ed.) Citation

Howard, John A. Consumer Behavior in Marketing Strategy. Prentice Hall, 1989.