Consumer behavior in marketing strategy:
Gespeichert in:
| Späterer Titel: | Howard, John A. Buyer behavior in marketing strategy |
|---|---|
| 1. Verfasser: | |
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Englewood Cliffs, NJ
Prentice Hall
1989
|
| Schlagworte: | |
| Beschreibung: | 2. Aufl. u.d.T.: Howard, John A.: Buyer behavior in marketing strategy |
| Beschreibung: | XIX, 375 S. graph. Darst. |
| ISBN: | 0131696661 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV006114209 | ||
| 003 | DE-604 | ||
| 005 | 19941025 | ||
| 007 | t | ||
| 008 | 921030s1989 d||| |||| 00||| eng d | ||
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| 035 | |a (OCoLC)17982921 | ||
| 035 | |a (DE-599)BVBBV006114209 | ||
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| 050 | 0 | |a HF5415.32 | |
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| 084 | |a QW 300 |0 (DE-625)142175: |2 rvk | ||
| 100 | 1 | |a Howard, John A. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Consumer behavior in marketing strategy |c John A. Howard |
| 264 | 1 | |a Englewood Cliffs, NJ |b Prentice Hall |c 1989 | |
| 300 | |a XIX, 375 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a 2. Aufl. u.d.T.: Howard, John A.: Buyer behavior in marketing strategy | ||
| 650 | 7 | |a Consommateurs - Attitudes |2 ram | |
| 650 | 7 | |a Consumentengedrag |2 gtt | |
| 650 | 7 | |a Marketing - Gestion |2 ram | |
| 650 | 7 | |a Marketing |2 gtt | |
| 650 | 4 | |a Consumer behavior | |
| 650 | 4 | |a Marketing |x Management | |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketingmanagement |0 (DE-588)4168907-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Verbraucherverhalten |0 (DE-588)4062644-1 |2 gnd |9 rswk-swf |
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| 689 | 0 | 1 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Marketingmanagement |0 (DE-588)4168907-0 |D s |
| 689 | 1 | |8 1\p |5 DE-604 | |
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| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-003862602 | |
Datensatz im Suchindex
| _version_ | 1812339516448440320 |
|---|---|
| adam_text | |
| any_adam_object | |
| author | Howard, John A. |
| author_facet | Howard, John A. |
| author_role | aut |
| author_sort | Howard, John A. |
| author_variant | j a h ja jah |
| building | Verbundindex |
| bvnumber | BV006114209 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.32 |
| callnumber-search | HF5415.32 |
| callnumber-sort | HF 45415.32 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QW 300 |
| ctrlnum | (OCoLC)17982921 (DE-599)BVBBV006114209 |
| dewey-full | 658.8/342 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/342 |
| dewey-search | 658.8/342 |
| dewey-sort | 3658.8 3342 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV006114209 |
| illustrated | Illustrated |
| indexdate | 2024-10-08T10:00:49Z |
| institution | BVB |
| isbn | 0131696661 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003862602 |
| oclc_num | 17982921 |
| open_access_boolean | |
| owner | DE-703 DE-355 DE-BY-UBR DE-945 DE-11 DE-188 |
| owner_facet | DE-703 DE-355 DE-BY-UBR DE-945 DE-11 DE-188 |
| physical | XIX, 375 S. graph. Darst. |
| publishDate | 1989 |
| publishDateSearch | 1989 |
| publishDateSort | 1989 |
| publisher | Prentice Hall |
| record_format | marc |
| spelling | Howard, John A. Verfasser aut Consumer behavior in marketing strategy John A. Howard Englewood Cliffs, NJ Prentice Hall 1989 XIX, 375 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier 2. Aufl. u.d.T.: Howard, John A.: Buyer behavior in marketing strategy Consommateurs - Attitudes ram Consumentengedrag gtt Marketing - Gestion ram Marketing gtt Consumer behavior Marketing Management Marketing (DE-588)4037589-4 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 s Marketing (DE-588)4037589-4 s DE-604 Marketingmanagement (DE-588)4168907-0 s 1\p DE-604 2. Aufl. u.d.T. Howard, John A. Buyer behavior in marketing strategy (DE-604)BV009865731 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Howard, John A. Consumer behavior in marketing strategy Consommateurs - Attitudes ram Consumentengedrag gtt Marketing - Gestion ram Marketing gtt Consumer behavior Marketing Management Marketing (DE-588)4037589-4 gnd Marketingmanagement (DE-588)4168907-0 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4168907-0 (DE-588)4062644-1 |
| title | Consumer behavior in marketing strategy |
| title_auth | Consumer behavior in marketing strategy |
| title_exact_search | Consumer behavior in marketing strategy |
| title_full | Consumer behavior in marketing strategy John A. Howard |
| title_fullStr | Consumer behavior in marketing strategy John A. Howard |
| title_full_unstemmed | Consumer behavior in marketing strategy John A. Howard |
| title_new | Howard, John A. Buyer behavior in marketing strategy |
| title_short | Consumer behavior in marketing strategy |
| title_sort | consumer behavior in marketing strategy |
| topic | Consommateurs - Attitudes ram Consumentengedrag gtt Marketing - Gestion ram Marketing gtt Consumer behavior Marketing Management Marketing (DE-588)4037589-4 gnd Marketingmanagement (DE-588)4168907-0 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| topic_facet | Consommateurs - Attitudes Consumentengedrag Marketing - Gestion Marketing Consumer behavior Marketing Management Marketingmanagement Verbraucherverhalten |
| work_keys_str_mv | AT howardjohna consumerbehaviorinmarketingstrategy |