Forecasting advertising expenditure: an analysis of advertising expenditures in Great Britain and Germany
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Berlin
1983
|
| Series: | Internationales Institut für Management und Verwaltung <Berlin, West>: Discussion papers / Strukturpolitik
83,12. |
| Subjects: | |
| Physical Description: | 33, 5 S. graph. Darst. |
Staff View
MARC
| LEADER | 00000nam a2200000 cb4500 | ||
|---|---|---|---|
| 001 | BV006104766 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | t | ||
| 008 | 921030s1983 d||| |||| 00||| eng d | ||
| 035 | |a (OCoLC)11290680 | ||
| 035 | |a (DE-599)BVBBV006104766 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-703 |a DE-355 |a DE-11 |a DE-N2 | ||
| 050 | 0 | |a HF5813.G7 | |
| 082 | 0 | |a 338.4/36591/0941 |2 19 | |
| 084 | |a QB 910 |0 (DE-625)141231: |2 rvk | ||
| 100 | 1 | |a Sturgess, Brian T. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Forecasting advertising expenditure |b an analysis of advertising expenditures in Great Britain and Germany |c Brian T. Sturgess ; Nicholas Wilson* |
| 264 | 1 | |a Berlin |c 1983 | |
| 300 | |a 33, 5 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 1 | |a Internationales Institut für Management und Verwaltung <Berlin, West>: Discussion papers / Strukturpolitik |v 83,12. | |
| 650 | 4 | |a Advertising |z Germany (West) |x Costs |x Forecasting | |
| 650 | 4 | |a Advertising |z Great Britain |x Costs |x Forecasting | |
| 651 | 4 | |a Großbritannien | |
| 700 | 1 | |a Wilson, Nicholas |e Verfasser |4 aut | |
| 810 | 2 | |a Strukturpolitik |t Internationales Institut für Management und Verwaltung <Berlin, West>: Discussion papers |v 83,12. |w (DE-604)BV001899955 |9 83,12 | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-003856228 | ||
Record in the Search Index
| _version_ | 1804120329254076416 |
|---|---|
| any_adam_object | |
| author | Sturgess, Brian T. Wilson, Nicholas |
| author_facet | Sturgess, Brian T. Wilson, Nicholas |
| author_role | aut aut |
| author_sort | Sturgess, Brian T. |
| author_variant | b t s bt bts n w nw |
| building | Verbundindex |
| bvnumber | BV006104766 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5813 |
| callnumber-raw | HF5813.G7 |
| callnumber-search | HF5813.G7 |
| callnumber-sort | HF 45813 G7 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QB 910 |
| ctrlnum | (OCoLC)11290680 (DE-599)BVBBV006104766 |
| dewey-full | 338.4/36591/0941 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 338 - Production |
| dewey-raw | 338.4/36591/0941 |
| dewey-search | 338.4/36591/0941 |
| dewey-sort | 3338.4 536591 3941 |
| dewey-tens | 330 - Economics |
| discipline | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01368nam a2200349 cb4500</leader><controlfield tag="001">BV006104766</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">921030s1983 d||| |||| 00||| eng d</controlfield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)11290680</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV006104766</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-703</subfield><subfield code="a">DE-355</subfield><subfield code="a">DE-11</subfield><subfield code="a">DE-N2</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5813.G7</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">338.4/36591/0941</subfield><subfield code="2">19</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QB 910</subfield><subfield code="0">(DE-625)141231:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Sturgess, Brian T.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Forecasting advertising expenditure</subfield><subfield code="b">an analysis of advertising expenditures in Great Britain and Germany</subfield><subfield code="c">Brian T. Sturgess ; Nicholas Wilson*</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Berlin</subfield><subfield code="c">1983</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">33, 5 S.</subfield><subfield code="b">graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="1" ind2=" "><subfield code="a">Internationales Institut für Management und Verwaltung <Berlin, West>: Discussion papers / Strukturpolitik</subfield><subfield code="v">83,12.</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Advertising</subfield><subfield code="z">Germany (West)</subfield><subfield code="x">Costs</subfield><subfield code="x">Forecasting</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Advertising</subfield><subfield code="z">Great Britain</subfield><subfield code="x">Costs</subfield><subfield code="x">Forecasting</subfield></datafield><datafield tag="651" ind1=" " ind2="4"><subfield code="a">Großbritannien</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Wilson, Nicholas</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="810" ind1="2" ind2=" "><subfield code="a">Strukturpolitik</subfield><subfield code="t">Internationales Institut für Management und Verwaltung <Berlin, West>: Discussion papers</subfield><subfield code="v">83,12.</subfield><subfield code="w">(DE-604)BV001899955</subfield><subfield code="9">83,12</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-003856228</subfield></datafield></record></collection> |
| geographic | Großbritannien |
| geographic_facet | Großbritannien |
| id | DE-604.BV006104766 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:40:21Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003856228 |
| oclc_num | 11290680 |
| open_access_boolean | |
| owner | DE-703 DE-355 DE-BY-UBR DE-11 DE-N2 |
| owner_facet | DE-703 DE-355 DE-BY-UBR DE-11 DE-N2 |
| physical | 33, 5 S. graph. Darst. |
| publishDate | 1983 |
| publishDateSearch | 1983 |
| publishDateSort | 1983 |
| record_format | marc |
| series2 | Internationales Institut für Management und Verwaltung <Berlin, West>: Discussion papers / Strukturpolitik |
| spelling | Sturgess, Brian T. Verfasser aut Forecasting advertising expenditure an analysis of advertising expenditures in Great Britain and Germany Brian T. Sturgess ; Nicholas Wilson* Berlin 1983 33, 5 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Internationales Institut für Management und Verwaltung <Berlin, West>: Discussion papers / Strukturpolitik 83,12. Advertising Germany (West) Costs Forecasting Advertising Great Britain Costs Forecasting Großbritannien Wilson, Nicholas Verfasser aut Strukturpolitik Internationales Institut für Management und Verwaltung <Berlin, West>: Discussion papers 83,12. (DE-604)BV001899955 83,12 |
| spellingShingle | Sturgess, Brian T. Wilson, Nicholas Forecasting advertising expenditure an analysis of advertising expenditures in Great Britain and Germany Advertising Germany (West) Costs Forecasting Advertising Great Britain Costs Forecasting |
| title | Forecasting advertising expenditure an analysis of advertising expenditures in Great Britain and Germany |
| title_auth | Forecasting advertising expenditure an analysis of advertising expenditures in Great Britain and Germany |
| title_exact_search | Forecasting advertising expenditure an analysis of advertising expenditures in Great Britain and Germany |
| title_full | Forecasting advertising expenditure an analysis of advertising expenditures in Great Britain and Germany Brian T. Sturgess ; Nicholas Wilson* |
| title_fullStr | Forecasting advertising expenditure an analysis of advertising expenditures in Great Britain and Germany Brian T. Sturgess ; Nicholas Wilson* |
| title_full_unstemmed | Forecasting advertising expenditure an analysis of advertising expenditures in Great Britain and Germany Brian T. Sturgess ; Nicholas Wilson* |
| title_short | Forecasting advertising expenditure |
| title_sort | forecasting advertising expenditure an analysis of advertising expenditures in great britain and germany |
| title_sub | an analysis of advertising expenditures in Great Britain and Germany |
| topic | Advertising Germany (West) Costs Forecasting Advertising Great Britain Costs Forecasting |
| topic_facet | Advertising Germany (West) Costs Forecasting Advertising Great Britain Costs Forecasting Großbritannien |
| volume_link | (DE-604)BV001899955 |
| work_keys_str_mv | AT sturgessbriant forecastingadvertisingexpenditureananalysisofadvertisingexpendituresingreatbritainandgermany AT wilsonnicholas forecastingadvertisingexpenditureananalysisofadvertisingexpendituresingreatbritainandgermany |