Forecasting advertising expenditure: an analysis of advertising expenditures in Great Britain and Germany
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Berlin
1983
|
| Schriftenreihe: | Internationales Institut für Management und Verwaltung <Berlin, West>: Discussion papers / Strukturpolitik
83,12. |
| Schlagworte: | |
| Beschreibung: | 33, 5 S. graph. Darst. |
Internformat
MARC
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| 100 | 1 | |a Sturgess, Brian T. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Forecasting advertising expenditure |b an analysis of advertising expenditures in Great Britain and Germany |c Brian T. Sturgess ; Nicholas Wilson* |
| 264 | 1 | |a Berlin |c 1983 | |
| 300 | |a 33, 5 S. |b graph. Darst. | ||
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| 490 | 1 | |a Internationales Institut für Management und Verwaltung <Berlin, West>: Discussion papers / Strukturpolitik |v 83,12. | |
| 650 | 4 | |a Advertising |z Germany (West) |x Costs |x Forecasting | |
| 650 | 4 | |a Advertising |z Great Britain |x Costs |x Forecasting | |
| 651 | 4 | |a Großbritannien | |
| 700 | 1 | |a Wilson, Nicholas |e Verfasser |4 aut | |
| 810 | 2 | |a Strukturpolitik |t Internationales Institut für Management und Verwaltung <Berlin, West>: Discussion papers |v 83,12. |w (DE-604)BV001899955 |9 83,12 | |
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Datensatz im Suchindex
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| any_adam_object | |
| author | Sturgess, Brian T. Wilson, Nicholas |
| author_facet | Sturgess, Brian T. Wilson, Nicholas |
| author_role | aut aut |
| author_sort | Sturgess, Brian T. |
| author_variant | b t s bt bts n w nw |
| building | Verbundindex |
| bvnumber | BV006104766 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5813 |
| callnumber-raw | HF5813.G7 |
| callnumber-search | HF5813.G7 |
| callnumber-sort | HF 45813 G7 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QB 910 |
| ctrlnum | (OCoLC)11290680 (DE-599)BVBBV006104766 |
| dewey-full | 338.4/36591/0941 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 338 - Production |
| dewey-raw | 338.4/36591/0941 |
| dewey-search | 338.4/36591/0941 |
| dewey-sort | 3338.4 536591 3941 |
| dewey-tens | 330 - Economics |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| geographic | Großbritannien |
| geographic_facet | Großbritannien |
| id | DE-604.BV006104766 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:40:21Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003856228 |
| oclc_num | 11290680 |
| open_access_boolean | |
| owner | DE-703 DE-355 DE-BY-UBR DE-11 DE-N2 |
| owner_facet | DE-703 DE-355 DE-BY-UBR DE-11 DE-N2 |
| physical | 33, 5 S. graph. Darst. |
| publishDate | 1983 |
| publishDateSearch | 1983 |
| publishDateSort | 1983 |
| record_format | marc |
| series2 | Internationales Institut für Management und Verwaltung <Berlin, West>: Discussion papers / Strukturpolitik |
| spelling | Sturgess, Brian T. Verfasser aut Forecasting advertising expenditure an analysis of advertising expenditures in Great Britain and Germany Brian T. Sturgess ; Nicholas Wilson* Berlin 1983 33, 5 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Internationales Institut für Management und Verwaltung <Berlin, West>: Discussion papers / Strukturpolitik 83,12. Advertising Germany (West) Costs Forecasting Advertising Great Britain Costs Forecasting Großbritannien Wilson, Nicholas Verfasser aut Strukturpolitik Internationales Institut für Management und Verwaltung <Berlin, West>: Discussion papers 83,12. (DE-604)BV001899955 83,12 |
| spellingShingle | Sturgess, Brian T. Wilson, Nicholas Forecasting advertising expenditure an analysis of advertising expenditures in Great Britain and Germany Advertising Germany (West) Costs Forecasting Advertising Great Britain Costs Forecasting |
| title | Forecasting advertising expenditure an analysis of advertising expenditures in Great Britain and Germany |
| title_auth | Forecasting advertising expenditure an analysis of advertising expenditures in Great Britain and Germany |
| title_exact_search | Forecasting advertising expenditure an analysis of advertising expenditures in Great Britain and Germany |
| title_full | Forecasting advertising expenditure an analysis of advertising expenditures in Great Britain and Germany Brian T. Sturgess ; Nicholas Wilson* |
| title_fullStr | Forecasting advertising expenditure an analysis of advertising expenditures in Great Britain and Germany Brian T. Sturgess ; Nicholas Wilson* |
| title_full_unstemmed | Forecasting advertising expenditure an analysis of advertising expenditures in Great Britain and Germany Brian T. Sturgess ; Nicholas Wilson* |
| title_short | Forecasting advertising expenditure |
| title_sort | forecasting advertising expenditure an analysis of advertising expenditures in great britain and germany |
| title_sub | an analysis of advertising expenditures in Great Britain and Germany |
| topic | Advertising Germany (West) Costs Forecasting Advertising Great Britain Costs Forecasting |
| topic_facet | Advertising Germany (West) Costs Forecasting Advertising Great Britain Costs Forecasting Großbritannien |
| volume_link | (DE-604)BV001899955 |
| work_keys_str_mv | AT sturgessbriant forecastingadvertisingexpenditureananalysisofadvertisingexpendituresingreatbritainandgermany AT wilsonnicholas forecastingadvertisingexpenditureananalysisofadvertisingexpendituresingreatbritainandgermany |