APA (7th ed.) Citation

LaPlaca, P. J. (1980). Marketing strategies for a tough environment: [International Marketing conference, Bal Harbour, Fl. 1979. Proceedings of the 62nd AMA annual marketing conference]. AMA.

Chicago Style (17th ed.) Citation

LaPlaca, Peter J. Marketing Strategies for a Tough Environment: [International Marketing Conference, Bal Harbour, Fl. 1979. Proceedings of the 62nd AMA Annual Marketing Conference]. Chicago, Ill: AMA, 1980.

MLA (9th ed.) Citation

LaPlaca, Peter J. Marketing Strategies for a Tough Environment: [International Marketing Conference, Bal Harbour, Fl. 1979. Proceedings of the 62nd AMA Annual Marketing Conference]. AMA, 1980.