Marketing strategies for a tough environment: [International Marketing conference, Bal Harbour, Fl. 1979. Proceedings of the 62nd AMA annual marketing conference]
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Chicago, Ill.
AMA
1980
|
| Schriftenreihe: | American Marketing Association: Series
45 |
| Schlagworte: | |
| Beschreibung: | 211 S. graph. Darst. |
| ISBN: | 0877571252 |
Internformat
MARC
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| 245 | 1 | 0 | |a Marketing strategies for a tough environment |b [International Marketing conference, Bal Harbour, Fl. 1979. Proceedings of the 62nd AMA annual marketing conference] |c [eds.:] Peter J. LaPlaca ... |
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| 650 | 4 | |a Marketing - Congrès | |
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Datensatz im Suchindex
| _version_ | 1806141681996660736 |
|---|---|
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| author2 | LaPlaca, Peter J. 1946-2024 |
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| callnumber-subject | HF - Commerce |
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| dewey-full | 658.8 |
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| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV006102865 |
| illustrated | Illustrated |
| indexdate | 2024-08-01T00:08:53Z |
| institution | BVB |
| isbn | 0877571252 |
| language | English |
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| physical | 211 S. graph. Darst. |
| publishDate | 1980 |
| publishDateSearch | 1980 |
| publishDateSort | 1980 |
| publisher | AMA |
| record_format | marc |
| series | American Marketing Association: Series |
| series2 | American Marketing Association: Series Proceedings of the ... AMA annual marketing conference / American Marketing Association |
| spelling | Marketing strategies for a tough environment [International Marketing conference, Bal Harbour, Fl. 1979. Proceedings of the 62nd AMA annual marketing conference] [eds.:] Peter J. LaPlaca ... Chicago, Ill. AMA 1980 211 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier American Marketing Association: Series 45 Proceedings of the ... AMA annual marketing conference / American Marketing Association 62 Marketing - Congrès Mercadologia larpcal Marketing Congresses Planung (DE-588)4046235-3 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf (DE-588)1071861417 Konferenzschrift gnd-content Marketing (DE-588)4037589-4 s DE-604 Planung (DE-588)4046235-3 s LaPlaca, Peter J. 1946-2024 (DE-588)137685548 edt American Marketing Association: Series 45 (DE-604)BV000005266 45 |
| spellingShingle | Marketing strategies for a tough environment [International Marketing conference, Bal Harbour, Fl. 1979. Proceedings of the 62nd AMA annual marketing conference] American Marketing Association: Series Marketing - Congrès Mercadologia larpcal Marketing Congresses Planung (DE-588)4046235-3 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4046235-3 (DE-588)4037589-4 (DE-588)1071861417 |
| title | Marketing strategies for a tough environment [International Marketing conference, Bal Harbour, Fl. 1979. Proceedings of the 62nd AMA annual marketing conference] |
| title_auth | Marketing strategies for a tough environment [International Marketing conference, Bal Harbour, Fl. 1979. Proceedings of the 62nd AMA annual marketing conference] |
| title_exact_search | Marketing strategies for a tough environment [International Marketing conference, Bal Harbour, Fl. 1979. Proceedings of the 62nd AMA annual marketing conference] |
| title_full | Marketing strategies for a tough environment [International Marketing conference, Bal Harbour, Fl. 1979. Proceedings of the 62nd AMA annual marketing conference] [eds.:] Peter J. LaPlaca ... |
| title_fullStr | Marketing strategies for a tough environment [International Marketing conference, Bal Harbour, Fl. 1979. Proceedings of the 62nd AMA annual marketing conference] [eds.:] Peter J. LaPlaca ... |
| title_full_unstemmed | Marketing strategies for a tough environment [International Marketing conference, Bal Harbour, Fl. 1979. Proceedings of the 62nd AMA annual marketing conference] [eds.:] Peter J. LaPlaca ... |
| title_short | Marketing strategies for a tough environment |
| title_sort | marketing strategies for a tough environment international marketing conference bal harbour fl 1979 proceedings of the 62nd ama annual marketing conference |
| title_sub | [International Marketing conference, Bal Harbour, Fl. 1979. Proceedings of the 62nd AMA annual marketing conference] |
| topic | Marketing - Congrès Mercadologia larpcal Marketing Congresses Planung (DE-588)4046235-3 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing - Congrès Mercadologia Marketing Congresses Planung Marketing Konferenzschrift |
| volume_link | (DE-604)BV000005266 |
| work_keys_str_mv | AT laplacapeterj marketingstrategiesforatoughenvironmentinternationalmarketingconferencebalharbourfl1979proceedingsofthe62ndamaannualmarketingconference |