Holdings: Marketing to an aging population

Marketing to an aging population: selected readings

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Bibliographic Details
Format:	Book
Language:	English
Published:	Chicago, Ill. American Marketing Assoc. 1990
Edition:	2. ed.
Subjects:	Consumer behavior > United States Marketing > United States > Management Older consumers > United States Älterer Mensch Marketing USA Aufsatzsammlung
Online Access:	Inhaltsverzeichnis
Physical Description:	X, 257 S. graph. Darst.
ISBN:	0877572097

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MARC


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Record in the Search Index

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adam_text	TABLE OF CONTENTS PART I. The Nature Of The Aging Marketplace 1. THE ELDERLY: NEGLECTED BUSINESS OPPORTUNITIES 2 Ganesan Visvabharathy and David R. Rink 2. DIMENSIONS OF THE MATURE MARKET 14 William Lazer 3. LINKING DIMENSIONS OF THE ELDERLY MARKET TO MARKET 26 PLANNING Alan J. Greco 4. MARKETING TO OLDER AMERICAN CONSUMERS 35 Barbara Mertz and Nancy Stephens 5. MARKETING TO OUR AGING POPULATION: RESPONDING TO 42 PHYSIOLOGICAL CHANGES Charles D. Schewe 6. ENCODING AND MEDIA EFFECTS ON CONSUMER LEARNING 55 DEFICIENCIES IN THE ELDERLY Catherine A. Cole and Michael J. Houston 7. AGE DIFFERENCES IN INFORMATION PROCESSING: UNDERSTANDING 64 DEFICITS IN YOUNG AND ELDERLY CONSUMERS Deborah Roedder John and Catherine A. Cole 8. ALTERING CORPORATE STRATEGIC CRITERIA TO REFLECT THE 83 CHANGING ENVIRONMENT: THE ROLE OF LIFE SATISFACTION AND ¦¦*•• GROWING SENIOR MARKET Philip D. Cooper and George Miaoulis PART II. Marketing Research And Segmentation Findings 9. DETERMINANT BEHAVIOR CHARACTERISTICS OF OLDER 91 CONSUMERS Hale N. Tongren , 10. PREDICTING AND IDENTIFYING BENEFIT SEGMENTS IN THE ELDERLY 102 MARKET James R. Merrill and William A. Weeks 11. ANALYZING CHANGING CONSUMPTION PATTERNS WITH COHORT 108 ANALYSIS Joseph O. Rentz, Fred D. Reynolds, and Ray G. Stout v 12. LIFESTYLES OF OLDER AMERICANS 117 Patricia Sorce, Philip R. Tyler, andLynette M. Loomis 13. GRAMPIES: A NEW BREED OF CONSUMERS COMES OF AGE 128 Sandra van der Merwe 14. EXPLORING ADVERTISING USAGE SEGMENTS AMONG THE AGED 134 Brian Davis and Warren A. French , / PART III. Product And Price 15. THE ELDERLY CONSUMER—WHAT DO THEY WANT AND HOW DO 143 THEY SELECT HEALTH CARE SERVICES? Elaine Sherman and Andrew Forman 16. THE FASHION CONSCIOUS ELDERLY: A VIABLE, BUT NEGLECTED M9 MARKET SEGMENT Alan J. Greco 17. AGE DIFFERENCES IN RESPONSE TO GROCERY STORE PRICE I54 INFORMATION Valerie A. Zeithaml 18. PREDISPOSITIONS TOWARD GENERIC DRUG ACCEPTANCE 164 Zarrel V. Lambert, Paul L. Doering, Eric Goldstein, and William C. McCormick PART IV. Distribution 19. MARKETPLACE NEEDS OF THE ELDERLY: DETERMINANT 175 ATTRIBUTES AND STORE CHOICE James R. Lumpkin, Barnett A. Greenberg, andJac L. Goldstucker 20. SHOPPING ORIENTATION SEGMENTATION OF THE ELDERLY 190 CONSUMER James R. Lumpkin 21. RETAILERS OFFERINGS AND ELDERLY CONSUMERS NEEDS: DO 200 RETAILERS UNDERSTAND THE ELDERLY? James R. Lumpkin and Robert E. Hite 22. CHARACTERISTICS AFFECTING THE ACCEPTANCE OF RETAILING 210 TECHNOLOGIES: A COMPARISON OF ELDERLY AND NONELDERLY CONSUMERS Valarie A. Zeithaml and Mary C. Gilly PART V. Promotion 23. A LONGITUDINAL STUDY OF THE USE OF THE ELDERLY IN MAGAZINE 220 ADVERTISING Anthony C. Ursic, Michael L. Ursic, and Virginia L. Ursic 24. THE PORTRAYAL OF OLDER AMERICANS IN TELEVISION 223 COMMERCIALS Linda E. Swayne and Alan J. Greco vi 25. REPRESENTATION OF THE ELDERLY IN ADVERTISING: CRISIS OR 231 INCONSEQUENCE? Alan J. Greco 26. THE COGNITIVE PROCESSING OF MISLEADING ADVERTISING IN 239 YOUNG AND OLD ADULTS: ASSESSMENT AND TRAINING Gary J. Gaeth and Timothy B. Heath 27. EFFECTIVE COMMUNICATION WITH OUR AGING POPULATION 251 Charles D. Schewe vii
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spelling	Marketing to an aging population selected readings ed. by: Charles D. Schewe ... 2. ed. Chicago, Ill. American Marketing Assoc. 1990 X, 257 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Consumer behavior United States Marketing United States Management Older consumers United States Älterer Mensch (DE-588)4141482-2 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf USA (DE-588)4143413-4 Aufsatzsammlung gnd-content Älterer Mensch (DE-588)4141482-2 s Marketing (DE-588)4037589-4 s DE-604 Schewe, Charles D. Sonstige oth HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=003845045&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis
spellingShingle	Marketing to an aging population selected readings Consumer behavior United States Marketing United States Management Older consumers United States Älterer Mensch (DE-588)4141482-2 gnd Marketing (DE-588)4037589-4 gnd
subject_GND	(DE-588)4141482-2 (DE-588)4037589-4 (DE-588)4143413-4
title	Marketing to an aging population selected readings
title_auth	Marketing to an aging population selected readings
title_exact_search	Marketing to an aging population selected readings
title_full	Marketing to an aging population selected readings ed. by: Charles D. Schewe ...
title_fullStr	Marketing to an aging population selected readings ed. by: Charles D. Schewe ...
title_full_unstemmed	Marketing to an aging population selected readings ed. by: Charles D. Schewe ...
title_short	Marketing to an aging population
title_sort	marketing to an aging population selected readings
title_sub	selected readings
topic	Consumer behavior United States Marketing United States Management Older consumers United States Älterer Mensch (DE-588)4141482-2 gnd Marketing (DE-588)4037589-4 gnd
topic_facet	Consumer behavior United States Marketing United States Management Older consumers United States Älterer Mensch Marketing USA Aufsatzsammlung
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Holdings

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