Marketing to an aging population: selected readings
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Chicago, Ill.
American Marketing Assoc.
1990
|
| Ausgabe: | 2. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | X, 257 S. graph. Darst. |
| ISBN: | 0877572097 |
Internformat
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| 245 | 1 | 0 | |a Marketing to an aging population |b selected readings |c ed. by: Charles D. Schewe ... |
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Datensatz im Suchindex
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|---|---|
| adam_text | TABLE OF CONTENTS
PART I. The Nature Of The Aging Marketplace
1. THE ELDERLY: NEGLECTED BUSINESS OPPORTUNITIES 2
Ganesan Visvabharathy and David R. Rink
2. DIMENSIONS OF THE MATURE MARKET 14
William Lazer
3. LINKING DIMENSIONS OF THE ELDERLY MARKET TO MARKET 26
PLANNING
Alan J. Greco
4. MARKETING TO OLDER AMERICAN CONSUMERS 35
Barbara Mertz and Nancy Stephens
5. MARKETING TO OUR AGING POPULATION: RESPONDING TO 42
PHYSIOLOGICAL CHANGES
Charles D. Schewe
6. ENCODING AND MEDIA EFFECTS ON CONSUMER LEARNING 55
DEFICIENCIES IN THE ELDERLY
Catherine A. Cole and Michael J. Houston
7. AGE DIFFERENCES IN INFORMATION PROCESSING: UNDERSTANDING 64
DEFICITS IN YOUNG AND ELDERLY CONSUMERS
Deborah Roedder John and Catherine A. Cole
8. ALTERING CORPORATE STRATEGIC CRITERIA TO REFLECT THE 83
CHANGING ENVIRONMENT: THE ROLE OF LIFE SATISFACTION AND
¦¦*•• GROWING SENIOR MARKET
Philip D. Cooper and George Miaoulis
PART II. Marketing Research And Segmentation Findings
9. DETERMINANT BEHAVIOR CHARACTERISTICS OF OLDER 91
CONSUMERS
Hale N. Tongren
, 10. PREDICTING AND IDENTIFYING BENEFIT SEGMENTS IN THE ELDERLY 102
MARKET
James R. Merrill and William A. Weeks
11. ANALYZING CHANGING CONSUMPTION PATTERNS WITH COHORT 108
ANALYSIS
Joseph O. Rentz, Fred D. Reynolds, and Ray G. Stout
v
12. LIFESTYLES OF OLDER AMERICANS 117
Patricia Sorce, Philip R. Tyler, andLynette M. Loomis
13. GRAMPIES: A NEW BREED OF CONSUMERS COMES OF AGE 128
Sandra van der Merwe
14. EXPLORING ADVERTISING USAGE SEGMENTS AMONG THE AGED 134
Brian Davis and Warren A. French , /
PART III. Product And Price
15. THE ELDERLY CONSUMER—WHAT DO THEY WANT AND HOW DO 143
THEY SELECT HEALTH CARE SERVICES?
Elaine Sherman and Andrew Forman
16. THE FASHION CONSCIOUS ELDERLY: A VIABLE, BUT NEGLECTED M9
MARKET SEGMENT
Alan J. Greco
17. AGE DIFFERENCES IN RESPONSE TO GROCERY STORE PRICE I54
INFORMATION
Valerie A. Zeithaml
18. PREDISPOSITIONS TOWARD GENERIC DRUG ACCEPTANCE 164
Zarrel V. Lambert, Paul L. Doering, Eric Goldstein, and William C. McCormick
PART IV.
Distribution
19. MARKETPLACE NEEDS OF THE ELDERLY: DETERMINANT 175
ATTRIBUTES AND STORE CHOICE
James R. Lumpkin, Barnett A. Greenberg, andJac L. Goldstucker
20. SHOPPING ORIENTATION SEGMENTATION OF THE ELDERLY 190
CONSUMER
James R. Lumpkin
21. RETAILERS OFFERINGS AND ELDERLY CONSUMERS NEEDS: DO 200
RETAILERS UNDERSTAND THE ELDERLY?
James R. Lumpkin and Robert E. Hite
22. CHARACTERISTICS AFFECTING THE ACCEPTANCE OF RETAILING 210
TECHNOLOGIES: A COMPARISON OF ELDERLY AND NONELDERLY
CONSUMERS
Valarie A. Zeithaml and Mary C. Gilly
PART V.
Promotion
23. A LONGITUDINAL STUDY OF THE USE OF THE ELDERLY IN MAGAZINE 220
ADVERTISING
Anthony C. Ursic, Michael L. Ursic, and Virginia L. Ursic
24. THE PORTRAYAL OF OLDER AMERICANS IN TELEVISION 223
COMMERCIALS
Linda E. Swayne and Alan J. Greco
vi
25. REPRESENTATION OF THE ELDERLY IN ADVERTISING: CRISIS OR 231
INCONSEQUENCE?
Alan J. Greco
26. THE COGNITIVE PROCESSING OF MISLEADING ADVERTISING IN 239
YOUNG AND OLD ADULTS: ASSESSMENT AND TRAINING
Gary J. Gaeth and Timothy B. Heath
27. EFFECTIVE COMMUNICATION WITH OUR AGING POPULATION 251
Charles D. Schewe
vii
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| discipline | Wirtschaftswissenschaften |
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| isbn | 0877572097 |
| language | English |
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| physical | X, 257 S. graph. Darst. |
| publishDate | 1990 |
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| publisher | American Marketing Assoc. |
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| spelling | Marketing to an aging population selected readings ed. by: Charles D. Schewe ... 2. ed. Chicago, Ill. American Marketing Assoc. 1990 X, 257 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Consumer behavior United States Marketing United States Management Older consumers United States Älterer Mensch (DE-588)4141482-2 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf USA (DE-588)4143413-4 Aufsatzsammlung gnd-content Älterer Mensch (DE-588)4141482-2 s Marketing (DE-588)4037589-4 s DE-604 Schewe, Charles D. Sonstige oth HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=003845045&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Marketing to an aging population selected readings Consumer behavior United States Marketing United States Management Older consumers United States Älterer Mensch (DE-588)4141482-2 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4141482-2 (DE-588)4037589-4 (DE-588)4143413-4 |
| title | Marketing to an aging population selected readings |
| title_auth | Marketing to an aging population selected readings |
| title_exact_search | Marketing to an aging population selected readings |
| title_full | Marketing to an aging population selected readings ed. by: Charles D. Schewe ... |
| title_fullStr | Marketing to an aging population selected readings ed. by: Charles D. Schewe ... |
| title_full_unstemmed | Marketing to an aging population selected readings ed. by: Charles D. Schewe ... |
| title_short | Marketing to an aging population |
| title_sort | marketing to an aging population selected readings |
| title_sub | selected readings |
| topic | Consumer behavior United States Marketing United States Management Older consumers United States Älterer Mensch (DE-588)4141482-2 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Consumer behavior United States Marketing United States Management Older consumers United States Älterer Mensch Marketing USA Aufsatzsammlung |
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