Marketing research: measurement & method ; a text with cases
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York u. a.
Macmillan u. a.
1990
|
| Edition: | 5. ed. |
| Subjects: | |
| Physical Description: | XXII, 836 S. graph. Darst. |
| ISBN: | 0024218219 |
Staff View
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Record in the Search Index
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| callnumber-label | HF5415 |
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| callnumber-subject | HF - Commerce |
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| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/3 |
| dewey-search | 658.8/3 |
| dewey-sort | 3658.8 13 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 5. ed. |
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| id | DE-604.BV006088611 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:40:06Z |
| institution | BVB |
| isbn | 0024218219 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003844846 |
| oclc_num | 19885837 |
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| physical | XXII, 836 S. graph. Darst. |
| publishDate | 1990 |
| publishDateSearch | 1990 |
| publishDateSort | 1990 |
| publisher | Macmillan u. a. |
| record_format | marc |
| spelling | Tull, Donald S. Verfasser aut Marketing research measurement & method ; a text with cases Donald S. Tull ; Del I. Hawkins 5. ed. New York u. a. Macmillan u. a. 1990 XXII, 836 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing - Recherche Marketing - Recherche - Cas, Études de Marketing gtt Marktonderzoek gtt Methodologie gtt Methode Marketing research Marketing research Case studies Marktforschung (DE-588)4037630-8 gnd rswk-swf Marketingforschung (DE-588)4200055-5 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Marktforschung (DE-588)4037630-8 s DE-604 Marketingforschung (DE-588)4200055-5 s Hawkins, Del I. Verfasser aut |
| spellingShingle | Tull, Donald S. Hawkins, Del I. Marketing research measurement & method ; a text with cases Marketing - Recherche Marketing - Recherche - Cas, Études de Marketing gtt Marktonderzoek gtt Methodologie gtt Methode Marketing research Marketing research Case studies Marktforschung (DE-588)4037630-8 gnd Marketingforschung (DE-588)4200055-5 gnd |
| subject_GND | (DE-588)4037630-8 (DE-588)4200055-5 (DE-588)4522595-3 |
| title | Marketing research measurement & method ; a text with cases |
| title_auth | Marketing research measurement & method ; a text with cases |
| title_exact_search | Marketing research measurement & method ; a text with cases |
| title_full | Marketing research measurement & method ; a text with cases Donald S. Tull ; Del I. Hawkins |
| title_fullStr | Marketing research measurement & method ; a text with cases Donald S. Tull ; Del I. Hawkins |
| title_full_unstemmed | Marketing research measurement & method ; a text with cases Donald S. Tull ; Del I. Hawkins |
| title_short | Marketing research |
| title_sort | marketing research measurement method a text with cases |
| title_sub | measurement & method ; a text with cases |
| topic | Marketing - Recherche Marketing - Recherche - Cas, Études de Marketing gtt Marktonderzoek gtt Methodologie gtt Methode Marketing research Marketing research Case studies Marktforschung (DE-588)4037630-8 gnd Marketingforschung (DE-588)4200055-5 gnd |
| topic_facet | Marketing - Recherche Marketing - Recherche - Cas, Études de Marketing Marktonderzoek Methodologie Methode Marketing research Marketing research Case studies Marktforschung Marketingforschung Fallstudiensammlung |
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