Marketing research: measurement & method ; a text with cases
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York u. a.
Macmillan u. a.
1990
|
| Ausgabe: | 5. ed. |
| Schlagworte: | |
| Beschreibung: | XXII, 836 S. graph. Darst. |
| ISBN: | 0024218219 |
Internformat
MARC
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| 035 | |a (DE-599)BVBBV006088611 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-703 |a DE-N2 |a DE-188 | ||
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| 100 | 1 | |a Tull, Donald S. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Marketing research |b measurement & method ; a text with cases |c Donald S. Tull ; Del I. Hawkins |
| 250 | |a 5. ed. | ||
| 264 | 1 | |a New York u. a. |b Macmillan u. a. |c 1990 | |
| 300 | |a XXII, 836 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Marketing - Recherche | |
| 650 | 4 | |a Marketing - Recherche - Cas, Études de | |
| 650 | 7 | |a Marketing |2 gtt | |
| 650 | 7 | |a Marktonderzoek |2 gtt | |
| 650 | 7 | |a Methodologie |2 gtt | |
| 650 | 4 | |a Methode | |
| 650 | 4 | |a Marketing research | |
| 650 | 4 | |a Marketing research |v Case studies | |
| 650 | 0 | 7 | |a Marktforschung |0 (DE-588)4037630-8 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketingforschung |0 (DE-588)4200055-5 |2 gnd |9 rswk-swf |
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| 689 | 1 | 0 | |a Marketingforschung |0 (DE-588)4200055-5 |D s |
| 689 | 1 | |5 DE-604 | |
| 700 | 1 | |a Hawkins, Del I. |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-003844846 | ||
Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Tull, Donald S. Hawkins, Del I. |
| author_facet | Tull, Donald S. Hawkins, Del I. |
| author_role | aut aut |
| author_sort | Tull, Donald S. |
| author_variant | d s t ds dst d i h di dih |
| building | Verbundindex |
| bvnumber | BV006088611 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.2 |
| callnumber-search | HF5415.2 |
| callnumber-sort | HF 45415.2 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 611 |
| ctrlnum | (OCoLC)19885837 (DE-599)BVBBV006088611 |
| dewey-full | 658.8/3 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/3 |
| dewey-search | 658.8/3 |
| dewey-sort | 3658.8 13 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 5. ed. |
| format | Book |
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| genre | (DE-588)4522595-3 Fallstudiensammlung gnd-content |
| genre_facet | Fallstudiensammlung |
| id | DE-604.BV006088611 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:40:06Z |
| institution | BVB |
| isbn | 0024218219 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003844846 |
| oclc_num | 19885837 |
| open_access_boolean | |
| owner | DE-703 DE-N2 DE-188 |
| owner_facet | DE-703 DE-N2 DE-188 |
| physical | XXII, 836 S. graph. Darst. |
| publishDate | 1990 |
| publishDateSearch | 1990 |
| publishDateSort | 1990 |
| publisher | Macmillan u. a. |
| record_format | marc |
| spelling | Tull, Donald S. Verfasser aut Marketing research measurement & method ; a text with cases Donald S. Tull ; Del I. Hawkins 5. ed. New York u. a. Macmillan u. a. 1990 XXII, 836 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing - Recherche Marketing - Recherche - Cas, Études de Marketing gtt Marktonderzoek gtt Methodologie gtt Methode Marketing research Marketing research Case studies Marktforschung (DE-588)4037630-8 gnd rswk-swf Marketingforschung (DE-588)4200055-5 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Marktforschung (DE-588)4037630-8 s DE-604 Marketingforschung (DE-588)4200055-5 s Hawkins, Del I. Verfasser aut |
| spellingShingle | Tull, Donald S. Hawkins, Del I. Marketing research measurement & method ; a text with cases Marketing - Recherche Marketing - Recherche - Cas, Études de Marketing gtt Marktonderzoek gtt Methodologie gtt Methode Marketing research Marketing research Case studies Marktforschung (DE-588)4037630-8 gnd Marketingforschung (DE-588)4200055-5 gnd |
| subject_GND | (DE-588)4037630-8 (DE-588)4200055-5 (DE-588)4522595-3 |
| title | Marketing research measurement & method ; a text with cases |
| title_auth | Marketing research measurement & method ; a text with cases |
| title_exact_search | Marketing research measurement & method ; a text with cases |
| title_full | Marketing research measurement & method ; a text with cases Donald S. Tull ; Del I. Hawkins |
| title_fullStr | Marketing research measurement & method ; a text with cases Donald S. Tull ; Del I. Hawkins |
| title_full_unstemmed | Marketing research measurement & method ; a text with cases Donald S. Tull ; Del I. Hawkins |
| title_short | Marketing research |
| title_sort | marketing research measurement method a text with cases |
| title_sub | measurement & method ; a text with cases |
| topic | Marketing - Recherche Marketing - Recherche - Cas, Études de Marketing gtt Marktonderzoek gtt Methodologie gtt Methode Marketing research Marketing research Case studies Marktforschung (DE-588)4037630-8 gnd Marketingforschung (DE-588)4200055-5 gnd |
| topic_facet | Marketing - Recherche Marketing - Recherche - Cas, Études de Marketing Marktonderzoek Methodologie Methode Marketing research Marketing research Case studies Marktforschung Marketingforschung Fallstudiensammlung |
| work_keys_str_mv | AT tulldonalds marketingresearchmeasurementmethodatextwithcases AT hawkinsdeli marketingresearchmeasurementmethodatextwithcases |