Advertising: from fundamentals to strategies
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Lexington, Mass. u. a.
Heath
1987
|
| Schlagworte: | |
| Beschreibung: | XVIII, 776, 12 S. Ill., graph. Darst. |
| ISBN: | 0669072133 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV006085515 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | t | ||
| 008 | 921030s1987 ad|| |||| 00||| eng d | ||
| 020 | |a 0669072133 |9 0-669-07213-3 | ||
| 035 | |a (OCoLC)15294844 | ||
| 035 | |a (DE-599)BVBBV006085515 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-703 |a DE-188 | ||
| 050 | 0 | |a HF5823 | |
| 082 | 0 | |a 659.1 |2 19 | |
| 084 | |a QP 630 |0 (DE-625)141916: |2 rvk | ||
| 100 | 1 | |a Rothschild, Michael L. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Advertising |b from fundamentals to strategies |c Michael L. Rothschild |
| 264 | 1 | |a Lexington, Mass. u. a. |b Heath |c 1987 | |
| 300 | |a XVIII, 776, 12 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Publicité | |
| 650 | 7 | |a Publicité |2 ram | |
| 650 | 4 | |a Advertising | |
| 650 | 4 | |a Advertising |x Management | |
| 650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Werbung |0 (DE-588)4065541-6 |D s |
| 689 | 0 | |5 DE-604 | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-003842342 | ||
Datensatz im Suchindex
| _version_ | 1804120308535263232 |
|---|---|
| any_adam_object | |
| author | Rothschild, Michael L. |
| author_facet | Rothschild, Michael L. |
| author_role | aut |
| author_sort | Rothschild, Michael L. |
| author_variant | m l r ml mlr |
| building | Verbundindex |
| bvnumber | BV006085515 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5823 |
| callnumber-raw | HF5823 |
| callnumber-search | HF5823 |
| callnumber-sort | HF 45823 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 630 |
| ctrlnum | (OCoLC)15294844 (DE-599)BVBBV006085515 |
| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01103nam a2200373 c 4500</leader><controlfield tag="001">BV006085515</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">921030s1987 ad|| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0669072133</subfield><subfield code="9">0-669-07213-3</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)15294844</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV006085515</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-703</subfield><subfield code="a">DE-188</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5823</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">659.1</subfield><subfield code="2">19</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 630</subfield><subfield code="0">(DE-625)141916:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Rothschild, Michael L.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Advertising</subfield><subfield code="b">from fundamentals to strategies</subfield><subfield code="c">Michael L. Rothschild</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Lexington, Mass. u. a.</subfield><subfield code="b">Heath</subfield><subfield code="c">1987</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XVIII, 776, 12 S.</subfield><subfield code="b">Ill., graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Publicité</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Publicité</subfield><subfield code="2">ram</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Advertising</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Advertising</subfield><subfield code="x">Management</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-003842342</subfield></datafield></record></collection> |
| id | DE-604.BV006085515 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:40:01Z |
| institution | BVB |
| isbn | 0669072133 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003842342 |
| oclc_num | 15294844 |
| open_access_boolean | |
| owner | DE-703 DE-188 |
| owner_facet | DE-703 DE-188 |
| physical | XVIII, 776, 12 S. Ill., graph. Darst. |
| publishDate | 1987 |
| publishDateSearch | 1987 |
| publishDateSort | 1987 |
| publisher | Heath |
| record_format | marc |
| spelling | Rothschild, Michael L. Verfasser aut Advertising from fundamentals to strategies Michael L. Rothschild Lexington, Mass. u. a. Heath 1987 XVIII, 776, 12 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Publicité Publicité ram Advertising Advertising Management Werbung (DE-588)4065541-6 gnd rswk-swf Werbung (DE-588)4065541-6 s DE-604 |
| spellingShingle | Rothschild, Michael L. Advertising from fundamentals to strategies Publicité Publicité ram Advertising Advertising Management Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4065541-6 |
| title | Advertising from fundamentals to strategies |
| title_auth | Advertising from fundamentals to strategies |
| title_exact_search | Advertising from fundamentals to strategies |
| title_full | Advertising from fundamentals to strategies Michael L. Rothschild |
| title_fullStr | Advertising from fundamentals to strategies Michael L. Rothschild |
| title_full_unstemmed | Advertising from fundamentals to strategies Michael L. Rothschild |
| title_short | Advertising |
| title_sort | advertising from fundamentals to strategies |
| title_sub | from fundamentals to strategies |
| topic | Publicité Publicité ram Advertising Advertising Management Werbung (DE-588)4065541-6 gnd |
| topic_facet | Publicité Advertising Advertising Management Werbung |
| work_keys_str_mv | AT rothschildmichaell advertisingfromfundamentalstostrategies |