Holdings: Strategic marketing

Strategic marketing:

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Bibliographic Details
Main Author:	Cravens, David W. (Author)
Format:	Book
Language:	English
Published:	Homewood, Ill. u. a. Irwin 1991
Edition:	3. ed.
Series:	The Irwin series in marketing
Subjects:	Marketing Marketing > Decision making Marketing > Management Strategisches Management Fallstudiensammlung
Physical Description:	XXVII, 833 S. Ill., graph. Darst.
ISBN:	0256087938

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MARC


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Record in the Search Index

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isbn	0256087938
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physical	XXVII, 833 S. Ill., graph. Darst.
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spelling	Cravens, David W. Verfasser (DE-588)137931549 aut Strategic marketing David W. Cravens 3. ed. Homewood, Ill. u. a. Irwin 1991 XXVII, 833 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier The Irwin series in marketing Marketing gtt Marketing -- Decision making Marketing -- Management Strategisches Management (DE-588)4124261-0 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf 1\p (DE-588)4522595-3 Fallstudiensammlung gnd-content Marketing (DE-588)4037589-4 s Strategisches Management (DE-588)4124261-0 s DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
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subject_GND	(DE-588)4124261-0 (DE-588)4037589-4 (DE-588)4522595-3
title	Strategic marketing
title_auth	Strategic marketing
title_exact_search	Strategic marketing
title_full	Strategic marketing David W. Cravens
title_fullStr	Strategic marketing David W. Cravens
title_full_unstemmed	Strategic marketing David W. Cravens
title_short	Strategic marketing
title_sort	strategic marketing
topic	Marketing gtt Marketing -- Decision making Marketing -- Management Strategisches Management (DE-588)4124261-0 gnd Marketing (DE-588)4037589-4 gnd
topic_facet	Marketing Marketing -- Decision making Marketing -- Management Strategisches Management Fallstudiensammlung
work_keys_str_mv	AT cravensdavidw strategicmarketing

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