Verfügbarkeit: Strategic marketing

Strategic marketing:

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Bibliographische Detailangaben
1. Verfasser:	Cravens, David W. (VerfasserIn)
Format:	Buch
Sprache:	English
Veröffentlicht:	Homewood, Ill. u. a. Irwin 1991
Ausgabe:	3. ed.
Schriftenreihe:	The Irwin series in marketing
Schlagworte:	Marketing Marketing > Decision making Marketing > Management Strategisches Management Fallstudiensammlung
Beschreibung:	XXVII, 833 S. Ill., graph. Darst.
ISBN:	0256087938

Internformat

MARC


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Datensatz im Suchindex

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author_facet	Cravens, David W.
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author_sort	Cravens, David W.
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callnumber-raw	HF5415.135.C72 1991
callnumber-search	HF5415.135.C72 1991
callnumber-sort	HF 45415.135 C72 41991
callnumber-subject	HF - Commerce
classification_rvk	QP 600 QP 690
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dewey-full	658.8/02 658.8/0220
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	658 - General management
dewey-raw	658.8/02 658.8/02 20
dewey-search	658.8/02 658.8/02 20
dewey-sort	3658.8 12
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
edition	3. ed.
format	Book
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genre	1\p (DE-588)4522595-3 Fallstudiensammlung gnd-content
genre_facet	Fallstudiensammlung
id	DE-604.BV006085460
illustrated	Illustrated
indexdate	2024-07-09T16:40:01Z
institution	BVB
isbn	0256087938
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-003842291
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physical	XXVII, 833 S. Ill., graph. Darst.
publishDate	1991
publishDateSearch	1991
publishDateSort	1991
publisher	Irwin
record_format	marc
series2	The Irwin series in marketing
spelling	Cravens, David W. Verfasser (DE-588)137931549 aut Strategic marketing David W. Cravens 3. ed. Homewood, Ill. u. a. Irwin 1991 XXVII, 833 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier The Irwin series in marketing Marketing gtt Marketing -- Decision making Marketing -- Management Strategisches Management (DE-588)4124261-0 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf 1\p (DE-588)4522595-3 Fallstudiensammlung gnd-content Marketing (DE-588)4037589-4 s Strategisches Management (DE-588)4124261-0 s DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Cravens, David W. Strategic marketing Marketing gtt Marketing -- Decision making Marketing -- Management Strategisches Management (DE-588)4124261-0 gnd Marketing (DE-588)4037589-4 gnd
subject_GND	(DE-588)4124261-0 (DE-588)4037589-4 (DE-588)4522595-3
title	Strategic marketing
title_auth	Strategic marketing
title_exact_search	Strategic marketing
title_full	Strategic marketing David W. Cravens
title_fullStr	Strategic marketing David W. Cravens
title_full_unstemmed	Strategic marketing David W. Cravens
title_short	Strategic marketing
title_sort	strategic marketing
topic	Marketing gtt Marketing -- Decision making Marketing -- Management Strategisches Management (DE-588)4124261-0 gnd Marketing (DE-588)4037589-4 gnd
topic_facet	Marketing Marketing -- Decision making Marketing -- Management Strategisches Management Fallstudiensammlung
work_keys_str_mv	AT cravensdavidw strategicmarketing

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